Posts Tagged ‘search engine optimization’
Congratulations, you’ve started a blog. So has everyone else in the neighborhood as well as their dogs. While you can’t lay claim to being the first blogger, you can build a blog that’s better than any other in your writing realm.
Here are seven ways to outshine your competition in any blogging niche:
1. Great Bloggers Have Authority
Via Flickr by ocjess
That’s right. If you plan to outshine the competition, you must have a well-rounded understanding of your blog’s subject matter. Want to start a food blog? Learn how to effectively use ingredients and create new recipes rather than regurgitating overly-circulated online recipes.
If you aren’t an expert on a particular post topic, find experts in the field and interview them. This brings an authoritative voice to the blog and provides value for readers. Read More
If you want to make your website into a huge success then you need to really focus on your content. The content is the reason that people will come to your website in the first place, and the content is what will keep them there if it’s good. At the same time, your content is crucial for SEO because this is what Google will search in order to connect their users to the right content.
So in other words then, if you can write quickly and if you can write well, then you’ll find you quickly gain a more loyal user base and that Google starts sending more traffic your way.
Now teaching someone how to write well who doesn’t have natural ability can be an uphill struggle. When it comes to writing quickly though there are many little tips that can be very helpful. Here we will look at some of them in order to help you pump out twice the content and promotional material in half the time. Read More
So you want to indulge in the wild world of blogging? Many people do, and many people enjoy it. But blogging is not for everyone. It’s not an easy task that reaps thousands of rewards without any work. So before you think that blogs are all rainbows, unicorns and butterflies, get to know the four things that nobody ever told you about blogging.
1. It takes time.
Everything about blogging takes time. Setting up your blog will take time because you’ll want to ensure that you choose the right URL and have the design complement your brand or your blog’s topic. You’ll also want to have a few blogs written before your blog goes live so that it has time to resonate with the search engines. Creating useful and engaging blogs is also very time consuming. You want to ensure that you’re writing blog posts that will interest your readers and help you gain a following. You’ll also need to create blog posts on a consistent basis so that you keep your readers coming back, and you’ll also have to find the time to post all of them. Read More
If you’ve been beating your head against the wall trying to lower your bounce rate for your blog without any guidance or direction, don’t start to feel like you’re the only one. Most people that are struggling to keep their readers engaged, give up and move away from blogging. However, to truly figure out how to keep the attention of your readers, you must learn how to make your content “sing”; so to speak. Until you learn this, your fight for attention will be never ending. Read More
When you build a website or write an article for that website, or even change the colour of the backgrounds it’s important to remember who you are doing it for – in other words the people. Sure you’ve heard it all before: ‘write for people not Google’ right? Well hear me out because that’s not really what I’m talking about here. You see the problem with writing ‘for people’ is that often those people are rather dehumanized by the whole process. It’s a step up if you’re writing to entertain and not just to please an algorithm or a ‘robot’ – but don’t you think ‘people’ is really a rather broad term? The question I want you to really ask yourself is what people?
Social bookmarking sites like StumbleUpon, Digg and Typepad have been a social craze among bloggers nowadays. Not only because users in social media are more fond of sharing stuff that they find interesting to their friends and network, but this is mainly because of the huge potential social bookmarking holds to drive traffic to their blog sites. How can social bookmarking sites help save you time and energy, and keep you ahead of your competitors? In this article, we’ll find out the answers and you will also learn how you can take advantage of these sites for your own blog. Read More
With the arrival of Google’s search algorithm update known as Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.
Building high quality backlinks naturally isn’t a secretive process. It’s something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: Read More
One of the best ways to increase your sales and services is by having a website set up based entirely on it. Apart from offline businesses that are now focusing on the online market, there are plenty of young entrepreneurs who are completely focused online. For them ranking high on the search engines is of utmost importance.
But, there are plenty of companies that are using the internet to post their services and sell their goods and therefore, for you to enter an already booming market could be a really hard challenge. As we all know, when a person searches for something online they’re usually just going to check out the first page results and therefore, your main goal would be to rank as high as possible.
However, if at all you want to achieve this, you would need to make sure that the Off-site SEO techniques that you adopt are the best. But, for this to work, your on-site SEO needs to be really good as well. Read More
When it comes to both personal and professional relationships, you can run into difficulties and sometimes your differences are so vast you should go your separate ways. The same can be said of search engine marketing. The right partnership can create a wonderful online advertising campaign that manifests itself in high traffic, higher page ranks, and more business. Sticking with the wrong firm, however, can do more damage than good. How do you know when it is time to break up with your search engine optimization company? Read More
For new website owners SEO is often a confusing mess of on-site and off-site techniques that can leave them confused, however the truth about the basics of SEO is that they can be easily understood and applied by using the real world example of a library.
Before I provide specificÂ SEO tipsÂ picture yourself walking through a library, each section is divided into separate parts, for example there is usually a children’s section, fiction section, periodicals, etc. Also inside that library is an electronic catalog and within those catalogs users can search for books based on titles and categories (tags). If the library your visiting doesn’t have the book you want the catalog will point to other libraries where you can check out materials through inter-library loan.
Now let’s apply the library to website SEO. Â Think back to how the library is broken up into sections based on user needs. If you’re running a news website you’ll want to break up sections so users can visit and find right away what they want in terms of subject matter, for example your sections may include: Politics, Sports, Social Media, Health, etc. Those clearly defined sections are not only good for visitors, they help search engines quickly determine what type of content your website offers.
After creating sections you’ll want to tell search engines where to find specific books (articles/posts), the easiest way to accomplish this is through “tags” which are generated on a per article basis. Tags are essential since a general topic like “Politics” could have 500 articles while a user may only want articles about “President Obama.” Search engines use tags to browse through your site and to determine the exact focus of the sites articles.
Next let’s explore inter-library loans, If you’ve searched the card catalog and the “Google SEO” book you need is located two towns over you probably found that information in the catalog, but how did the catalog know where to find it? Because the electronic catalog saw the term “Google SEO” on another library’s catalog. In this analogy you will want to have your articles marked on other sites with the right terms. For example if Â a website owner links to your “Google SEO” article inside their own Google based article and they specifically link on the words “Google SEO” they will be automatically creating a reference from their resource to your own. When search engines see specific keywords linked to articles they visit those article and give them more authority.
Now let’s walk through your site like it’s a library. A visitor sees a link on another site with a link to “Google SEO” and they click that link where they discover they are on a clearly defined “SEO” section, they read the article and see tags pointing to more “Google” and “SEO” posts, clicking through to read more articles. Replace the site visitor with a Google bot which follows the same steps, not only does the search bot find the article through off-site linking practices, the bot also sees that your site offers more articles about the same subject, information that is sent back to servers which process all of the Google SEO articles on your site, eventually giving you better ranking for that subject.
A library is a website without a plug, it’s populated with information that quickly allows people to find certain sections and then find specific information within those sections or through other connected libraries in the system. When I give SEO tips I always start by telling users to follow a libraries example for a well rounded SEO setup.