Performancing Metrics

Posts Tagged ‘Search Engine’

Blogging Pitfalls: Why No Blog is an Island Unto Itself

IslandOn the Internet, nothing happens in a vacuum. Your site, your traffic and your readers are being constantly impacted and affected by things that are going on elsewhere. If Google makes a change to their algorithm, for example, this can have a drastic impact on your traffic and the type of readers you get.

Likewise, what your readers are looking for and talking about will, inevitably, be affected by what other sites are discussing and what they’re seeing elsewhere.

The simple truth is that you don’t have a single reader who only views your site and nothing else on the Web. Everyone on the Web is reading other sites, emailing, IMing, using social networking and participating in the Web in countless other ways.

Because of this, you can’t try to make your site stand alone or treat it as if it’s the only place your readers need to be. Your readers’ interests are both varied and deep and, short of having the entire Library of Congress on your site, there’s no way you can be all things to them.

As such, the best thing you can do is not try and, instead, try to take advantage of this natural ebb and flow of the Web by using it as a means to both make your site more useful to your readers and, perhaps more importantly, gain even more traffic.

No site is an island unto itself and, even if it could be, it’s unlikely that you’d even want it that way. Read More

Categories: Marketing
Tags: , , , , , ,

8 Effective SEO Techniques Every WordPress Blogger Should Use

There’s no doubt that social media has become the marketing medium of choice for the new, seasoned and tech savvy blogger. Personally, I can attest to the fact that there are strong relationships that are built through the effective use of social media and tons of readers at sites like Twitter and Facebook to woo to our blogs.

At the same time we should never forget the power of effective Search Engine Optimization (SEO) and the driving force it holds for the casual and professional blogger. It has become super easy to do through some excellent features and plugins for WordPress and its mastery can easily become second nature for the everyday blogger.

Let’s look at a few SEO techniques that can put your blog on the search engine map including some that most bloggers tend to ignore. Read More

Categories: Blogging Tips, WordPress Plugins, WordPress Tips
Tags: , , ,

Content


Receive the top stories from BloggingPro and the Splashpress Media network every week, right in your Inbox. Relevant and timely content is yours for FREE!