Posts Tagged ‘search engines’
If you blog long enough, at some point you’re going to be faced with a sticky problem. You need to make a major change to your site, such as switch to a new CMS, upgrade a critical component or set up a new theme.
However, your live site already has a pretty lengthy history behind it and, most likely, a steady stream of traffic. This makes anything that you do on your main site a very public disaster waiting to happen.
Unfortunately though, many people don’t see the danger of working on their live site and, caught up in the thrill of making a big change, often times jump in and cause a great deal of damage to their sites.
Where one can be reckless and crazy with a site they haven’t yet pushed live, anything that you’ve invested time and energy into creating content for, not to mention building traffic for, needs to be treated with a great deal more care. One can’t simply jump into the code and start pulling things apart when visitors and search engines alike are watching closely, at least not without great risk.
In these situations, cooler heads have to prevail and a slower, more methodical approach is necessary. However, it’s an approach that it seems few bloggers have mastered.
When you hit “publish” on a new post, how many copies of that post exist on your site? How about on the Web?
The truth is that there is no way to know exactly how many copies of your post you create because every theme and every site are different in this area. However, depending on your setup, you can create more than a dozen copies of the work on your site and that can create a serious headache both for yourself and for the search engines.
Duplicate content may not be the extreme danger it once was but it is a lurking problem for bloggers and other webmasters alike. However, it isn’t a simple one to stop, especially considering that the issue isn’t limited to what is going on with your site but can be amplified by the actions of others sites, including those you don’t control.
It’s worth taking a moment, if you haven’t already, to understand duplicate content, how it works and, most importantly, how to avoid it. Read More
When it comes time to set up a new site, whether you are moving from your free blogging account to a new domain or simply setting up a new blog altogether, there is quite literally no shortage of companies willing to take your business.
With thousands of companies in the hosting game, not counting a nearly endless supply of resellers, there are plenty of places to put your site and, with many hosting contracts for only a few dollars per month, there are some great deals to be found.
However, there are also many ways in which you can go wrong with a host. Not only can a good host have a bad day, but bad hosts can present convincing marketing material that belie the problems and frustrations that await after sign up.
So how do you avoid getting burned by a bad host? There is no easy answer, but this is certainly one blogging pitfall every blogger needs to watch out for. Read More