Although blogging never started as a way to earn backlinks, it has quickly become one of the most popular ways to help improve a website’s ranking on a Google SERP. The idea of guest posting in exchange for backlinks has suddenly given bloggers more choices and a bigger chance to really make a living from blogging. For this reason, more and more bloggers are being recruited to work for companies as full-time writers as a part of the SEO department. The biggest problem: Not all bloggers understand SEO.
There are of course many bloggers who would prefer to blog for fun, but for those who want to make it a profession, SEO is an absolute necessity. This often scares bloggers because SEO isn’t something taught in schools and it isn’t something that traditional writers have ever had to consider. Fortunately, understanding SEO as a writer does not have to be difficult, and for many it can actually be fun.