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Posts Tagged ‘seo’

Sunday Morning SEO: Link Building With the Cold Call Guest Post Method

I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?

In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.

It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
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Categories: Blogging Tips
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Sunday Morning SEO: Using Google’s Spam Report to Fight a Cloaking Scraper

A couple weeks ago, I published my regular post on a recurring event in my niche. The event was a product release that comes out about once every three months. Typically, I rank right away for the relevant keywords because most of my competitors are not very knowledgeable about SEO. However, this time I did not get my usual traffic spike.

So, being the curious cat that I am :), I did some investigating.

I looked at the search engine results page (SERP) for the most relevant keyword and saw that my post was not in the top 50 results. Instead, a site had scraped (copied through automatic means) the opening sentences of my blog entry and was ranking on the third results page. Also, they cloaked their post. In other words, they redirected it to a unrelated product.

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Categories: Blogging Tips
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Sunday Morning SEO: How to Discover Your Most Linkworthy Content

In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.

In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.

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Categories: Blogging: How To
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Sunday Morning SEO: A Simple Way to Create Linkworthy Content

Creating content that attracts links is one of the most efficient ways to build links. Link building is usually a time consuming task so anything that makes it easier is a welcome strategy.

If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.

While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.

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Categories: Blogging Tips
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Sunday Morning SEO: 3 Great SEO Articles For Beginners

I came across 3 great articles about SEO that are especially helpful if you’re new to the field.

Also, these articles are great if you’re confused about SEO. The search industry can be a confusing one because there are many spammers spouting off misinformation to get more sales. But the articles are solid and contain useful advice.

Another reason I like them is because they’re written by Brian Clark, who I consider to be one of the best writers in the blogging field. Brian has a lot of experience as a copywriter both offline and online. He’s able to take complex topics and explain them so that they’re easy to understand.

So, free up some time, grab a cup of coffee, and check out the following articles if you want to know the fundamentals of SEO including why it still matters.

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Categories: Blogging Resources
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Sunday Morning SEO: 3 Golden Rules of Guest Posting

From the early days of the blogosphere, savvy bloggers realized they could get traffic and links by offering free posts to other bloggers. The bloggers receiving the posts were happy to get free content. It was a classic win-win situation.

This strategy of guest posting is not only effective for SEO and referral traffic, but it also builds your reputation, brand, and credibility.

If you want to have a successful guest posting campaign, consider these 3 rules.
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Categories: Blogging Tips
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Sunday Morning SEO: Why Should You Evaluate Sites?

In my last post, I talked about using an SEO tool to evaluate a site’s link authority. In this post, let’s look at why you should be evaluating sites and how to apply the information you get from your research.

Getting quality backlinks is the best competitive advantage you can get in SEO. Backlinks are a major part of the search engines’ algorithms and it’s much harder to copy someone’s backlinks than their keywords.

You can focus on keywords but keywords are easy to implement. Once a webmaster figures out that they are important, he can look at the free keyword tools, find relevant keywords, and then add on their website. Compare that process to building links on quality sites.

That’s why the search engines place a lot of value to backlinks on their algorithms. With the early search engines, you could just place keywords on your site and you would rank pretty quickly. Savvy SEOs realized this and created many low quality sites that dominated the search results. Google became the best search engine by focusing more on links instead of keywords on a site. This focus helped Google create search results filled with more quality sites than their competitors.

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Categories: Blogging Tips
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Who Cares About SEO? SEO Is for Hacks and Egypt’s History Tells You Why.

Great Sphinx of Tanis

Among bloggers, especially those trying to make a buck with their sites there’s a myth. It helps them to improve their traffic and stats and ultimately should bring money and pay for their next cruise to Egypt, a marvellous country with an ancient history. A country we still speak about today and people travel in hordes to visit the pyramids, look at the Great Sphinx. Even Indiana Jones went to the Pyramids.

What the Egyptians never did though was this thing called SEO. Instead they created great content, a rich and bespoke culture and history. People still speak about their culture, visit the country and take pictures of the ruins.

First I’m going to tell you a secret: What the Egyptian Pharaohs did was perfect SEO. What the oil sheikhs in Dubai and Abu Dhabi do is the kind of SEO result most bloggers try to achieve. One country is still popular more than 2000 years later. The other… who will care about Dubai in 5 years? They even don’t have an Apple store there.

SEO Doesn’t Matter for Bloggers

  1. Setup a blog, start writing
  2. ???
  3. Profit!!!

Most of you will now want to click away and leave this page but hang in there for a second. I’m going to tell you all the SEO you’ll ever need. That’s right, after that you will not have to worry anymore about any ‘SEO’ at all.

If you think of the Egyptians you will understand that they would have been the ultimate bloggers, better than any SEO. Let’s have a look at how their great nation would have been the perfect blog. Read More

Categories: Blogging Tips
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Sunday Morning SEO: Blogroll Reciprocal Links

Reading BlogrollOne of the easiest things you can do to improve your reputation on Google is exchange blogroll links with other blogs. This strategy is not the most powerful strategy in the world, but it can give you a small boost in rankings. And if you’re targeting different keywords than your competitors, you might even get big ranking improvements.

About two years ago, I started a blog on a popular TV show. I didn’t have time to do a comprehensive link building campaign, but I still wanted to get search traffic. I exchanged blogroll links with other blogs and my traffic increased by a couple thousand visitors per month.

Reciprocal links still have value despite what many SEO specialists say, but you do have to be smart about it. Here are two principles to keep in mind.

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Categories: Blogging Tips
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Sunday Morning SEO: Link Building With Directories

Hello BloggingPro readers, my name is Dee Barizo and I’m the resident SEO geek. My SEO column for Blog Herald has moved here. I’ll be covering practical SEO tips to help you improve your rankings and get more search traffic.

Today’s topic is about web directories.

In the fast moving internet landscape, directories seems very outdated but they actually still work. For my day job, I do SEO for clients. I’ve seen their rankings improve after building links on directories.

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Categories: Blogging Tips
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