Posts Tagged ‘seo’
What’s in a domain name, you might ask? While registering for a domain in sites like this one here is a breeze, choosing of your domain name is the difficult part.
If you already have an established brand, then you’ll probably want to use it as your domain name to maintain consistency with your branding. However, if you’re just starting out and wish to build your online brand as fast as possible, then you need to understand what role search engine optimization (SEO) plays with the domain name you decide to use.
Following the best SEO practices enables you to make the most out of your blog and rank for your chosen keyword. By ranking on the first page of Google search results, you increase your chances of getting found by your target audience.
(If you have yet to choose a dedicated keyword to optimize for your blog, read How to Do Keyword Research: A Beginner’s Guide and learn how do conduct a keyword research the right way!)
But before SEO can change the way you approach building your blog and creating content, you need to apply it on the domain name you plan on using. Below are factors that you need to consider for domain name to maximize performance of your blog.
Due to the competitive nature of SEO, you – as marketer – will find yourself using different link building strategies to outrank your competitors. Some tactics are highly acceptable and even add value to your site, while others are outright spammy and only does harm to your site in the long run.
However, there are tactics that lie in the middle – not bad enough to get your site penalized, but not good enough to be used without reservations. One of these tactics is tiered link building.
As a blogger, your objective is to drive lots of traffic to your blog in order to meet your other goals. To do this, you must entice your target audience by implementing well-crafted strategies on your blog to get their attention.
Being a blogger sounds a lot like courtship. You, as a blogger playing the lover, resort to different ways in order to capture the heart of your beloved and/or love interest, which is your targeted reader. Read More
There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.
In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.
However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.
If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:
Are you tired from trying to keep track of the latest online marketing trend that seems to contradict all you’ve learned? Are you frustrated by Google algorithm changes and how they affect SEO and traffic to your site? What percentage of what you’ve tried has brought success? Do my questions awaken feelings of disappointment as you reflect on what seems to be time wasted on SEO? Well cheer up and brush yourself off, it’s not as difficult and dreadful as it may seem.
Regardless of how technology advances and marketing demands more dedicated professionals who understand the native language of users, there are certain concepts that remain true throughout the ages. Essentially, the fundamentals prove their value. They key is to sharpen your focus on the key principles that affect service quality and user experience because truthfully, there’s hardly anything new in marketing and gaining the attention of users and delivering value in search engines. Read More
Even if you know all about SEO, you may still be unfamiliar with local SEO. Many business owners are mystified by what exactly this is, which is a shame because they could be missing out on a lot of business.
If you have a business with a physical location where you rely on local customers visiting you (such as a restaurant or shop), local SEO could play an important role in your marketing strategy. Read More
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More
It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.
This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.
The once popular guest blogging marketing technique has been experiencing tough times recently as the method of promoting oneself and brand is being viewed as a spammy, low quality practice. The reason for this is that so many “online marketers” have been littering the web with low quality, oftentimes stolen content as a means of contributing to the target blogs. These guest bloggers approach sites offering to write articles free of charge while only requiring a couple links back to their sites in an effort to build their link popularity, to name a few. Many of these sites being linked to have bad reputations in Google as either spammy or malicious and thus degrades the quality of the linking host’s blog in the process. A majority of guest bloggers in the blogosphere have become like a virus.
Editor’s Note: This post was written by Christy Kunjumon, an inbound marketer at TechWyse with more than three years of experience. He primarily focuses on analytics, CRO, SMM, local SEO and link earning. You can follow him on Twitter @christykunjumon to get his latest insights.
2013 was an interesting year for SEO’s as there were number of algorithm updates from Google. Many thought SEO has breathed its last breath, but as we know SEO is never dead but alive and well and just… different!
For spammers and link networks, the year 2013 proved to be a game changer. Many link networks, article posting, exact match keywords and directory sites were penalized.
So what is there to expect in 2014? Here are some suggestions and predictions for SEO’s and companies who look forward to seeing what 2014 brings for SEO. Read More