Posts Tagged ‘seo’
The Write Right series is a collection of blog posts geared towards helping writers launch their very own freelance career. The series will cover the things that every freelancer needs to possess or accomplish. Click here to view all the posts under this series.
Every writer needs to have something to show for when applying for a job. They need to showcase their writing by featuring articles that best reflect their current skills.
If you’re a writing who dreams of launching your own freelance career, your need to build a winning writing portfolio to increase the chances of getting hired for your writing job of choice.
Below are tips and advice on how you can create a supercharged portfolio that your potential clients will love.
As online businesses take a more metric-oriented approach to promote their products and services, it has become much more ideal to use blogging as a platform to achieve their goals. According to Hubspot’s State of Inbound 2014-2015, bloggers are 13x more likely to enjoy positive ROI (rate of investment).
If you’re unsure on how blogging works for your business, below are five way how it can help increase your sales without spending as much compared to other marketing campaigns.
Over the years, search engine optimization has lost its monopoly in digital marketing. No longer are online businesses relying solely on SEO to meet their goals.
Since the Panda update, websites have become more deliberate with the SEO tactics they use to hike up their search ranking for their target keywords. They have also used other methods like content marketing and email marketing to get more organic traffic to their business pages.
To meet your business goals faster with your website, you will have to diversify your strategy to include other marketing tactics. This way, you increase your traffic sources and not depend on the volatile algorithm of search engines that constantly change.
Are you saying I shouldn’t use SEO anymore?
Not at all. In fact, SEO has become more important than ever, especially when combined with other traffic generating techniques.
If you are running a blog, a way of getting the most out of your SEO efforts is to combine it with social media promotions. This way, you are able to maximize the search ranking factors of your blog posts, as well as share your content to your followers and target audience in social media.
What’s in a domain name, you might ask? While registering for a domain in sites like this one here is a breeze, choosing of your domain name is the difficult part.
If you already have an established brand, then you’ll probably want to use it as your domain name to maintain consistency with your branding. However, if you’re just starting out and wish to build your online brand as fast as possible, then you need to understand what role search engine optimization (SEO) plays with the domain name you decide to use.
Following the best SEO practices enables you to make the most out of your blog and rank for your chosen keyword. By ranking on the first page of Google search results, you increase your chances of getting found by your target audience.
(If you have yet to choose a dedicated keyword to optimize for your blog, read How to Do Keyword Research: A Beginner’s Guide and learn how do conduct a keyword research the right way!)
But before SEO can change the way you approach building your blog and creating content, you need to apply it on the domain name you plan on using. Below are factors that you need to consider for domain name to maximize performance of your blog.
Due to the competitive nature of SEO, you – as marketer – will find yourself using different link building strategies to outrank your competitors. Some tactics are highly acceptable and even add value to your site, while others are outright spammy and only does harm to your site in the long run.
However, there are tactics that lie in the middle – not bad enough to get your site penalized, but not good enough to be used without reservations. One of these tactics is tiered link building.
As a blogger, your objective is to drive lots of traffic to your blog in order to meet your other goals. To do this, you must entice your target audience by implementing well-crafted strategies on your blog to get their attention.
Being a blogger sounds a lot like courtship. You, as a blogger playing the lover, resort to different ways in order to capture the heart of your beloved and/or love interest, which is your targeted reader. Read More
There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.
In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.
However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.
If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:
Are you tired from trying to keep track of the latest online marketing trend that seems to contradict all you’ve learned? Are you frustrated by Google algorithm changes and how they affect SEO and traffic to your site? What percentage of what you’ve tried has brought success? Do my questions awaken feelings of disappointment as you reflect on what seems to be time wasted on SEO? Well cheer up and brush yourself off, it’s not as difficult and dreadful as it may seem.
Regardless of how technology advances and marketing demands more dedicated professionals who understand the native language of users, there are certain concepts that remain true throughout the ages. Essentially, the fundamentals prove their value. They key is to sharpen your focus on the key principles that affect service quality and user experience because truthfully, there’s hardly anything new in marketing and gaining the attention of users and delivering value in search engines. Read More
Even if you know all about SEO, you may still be unfamiliar with local SEO. Many business owners are mystified by what exactly this is, which is a shame because they could be missing out on a lot of business.
If you have a business with a physical location where you rely on local customers visiting you (such as a restaurant or shop), local SEO could play an important role in your marketing strategy. Read More
Let’s face it, search engine optimization as we know it is an ever-evolving, not dying, art. Gone are the days of simply throwing up a couple targeted keywords, dumping a ton load of miscellaneous backlinks and walking straight to the bank. Google is winning the battle against search engine manipulation slowly but surely. Though the vast majority of us are so mad at Google for it’s actions against web spam through algorithmic changes and direct penalization against particular website, we need to remember: a) Google is a private company and not a public service – they can do whatever they want with their toys and b) they’re in this for the long-run to make profits and please shareholders. How dare we demand anything from Google! I may sound like I have a stake in the company, defending them, but I don’t. I’m just facing the facts.
Instead of whining about the all-powerful Google we should be focused on our business of blogging and online marketing, and how we can grow and evolve with the times. SEO is rough and now is the time to innovate and be deliberate with everything we do with our blogs. Read More