Posts Tagged ‘seo’
It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.
This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.
The once popular guest blogging marketing technique has been experiencing tough times recently as the method of promoting oneself and brand is being viewed as a spammy, low quality practice. The reason for this is that so many “online marketers” have been littering the web with low quality, oftentimes stolen content as a means of contributing to the target blogs. These guest bloggers approach sites offering to write articles free of charge while only requiring a couple links back to their sites in an effort to build their link popularity, to name a few. Many of these sites being linked to have bad reputations in Google as either spammy or malicious and thus degrades the quality of the linking host’s blog in the process. A majority of guest bloggers in the blogosphere have become like a virus.
Editor’s Note: This post was written by Christy Kunjumon, an inbound marketer at TechWyse with more than three years of experience. He primarily focuses on analytics, CRO, SMM, local SEO and link earning. You can follow him on Twitter @christykunjumon to get his latest insights.
2013 was an interesting year for SEO’s as there were number of algorithm updates from Google. Many thought SEO has breathed its last breath, but as we know SEO is never dead but alive and well and just… different!
For spammers and link networks, the year 2013 proved to be a game changer. Many link networks, article posting, exact match keywords and directory sites were penalized.
So what is there to expect in 2014? Here are some suggestions and predictions for SEO’s and companies who look forward to seeing what 2014 brings for SEO. Read More
Today on the Internet, standing out is harder than ever, but it is more important than ever in today’s hyper competitive market. If you can build a website that is designed in a way that is attractive to both people and search engine algorithms, you can increase your rankings on various search engines, including Google.
Whether you’re designing a simple 3-page introduction site to a site for a corporation with hundreds or even thousands of pages, each site must have a number of particular design elements in place so it will be able to fully benefit from launching an SEO campaign. Here are some tips to keep in mind when designing or refining a website for higher search engine rankings.
You’re a small business owner looking to grow your business online. You probably have a slew of competitors who outrank you in search engines, some with inferior products or services. You’re not sure what they’re doing, but whatever it is, its working. You often wonder, what would I have to do to catch up?
You might think, “I should hire an SEO consultant”. “I don’t know enough about search marketing to handle this myself”. Chances are, your high ranking competitors are making good use of SEO tactics. Shouldn’t you do the same? Read More
There is a great deal of confusion surrounding the issue of whether or not having a dedicated IP offers a significant boost in terms of SEO. For a long time many webmasters believed that having a dedicated IP address would improve the website’s page ranking and even although Google have dispelled this myth there are still many people who believe this to be true.
Getting To The Root of The Myth
The myth that a dedicated IP can improve SEO rankings has been around for a long time and it is difficult to trace where it actually came from. However, in 2006 Matt Cutts, head of Google’s webspam team stated once and for all that there was no connection between the two. “There is no PageRank difference whatsoever between these two cases (virtual hosting vs. dedicated IP)”, said Matt Cutts.
Is There Any Value In A Dedicated IP?
So is a dedicated IP address a complete waste of money? In short, no it is not – there are still reasons to choose one. One particular situation in which a dedicated IP is not only a good idea, but something of a necessity is if your website is dealing in e-commerce. When you are operating a shopping cart on your website it is very likely that you require an SSL certificate in which case you will need to ask your hosting provider to allocate you a dedicated IP address for your website. This will make sure that all of your customers’ data is secure during transactions. Read More
As the search engine optimization (SEO) world continues to grow and develop, it has diverged into two main strategies: national SEO and local SEO. Depending on your business, one strategy may be more applicable and effective than the other. As a small business you should focus primarily on local SEO (although some national SEO practices can be applicable) to increase the visibility of your business online. The key to implementing a successful local SEO strategy is acquiring both links and citations for your company. Read More
While reviewing metrics will help your overall SEO efforts, there are some that shouldn’t be worried about as much. Even if they have some value to them, there is no point in obsessing over them on a daily basis because in the end, they don’t affect how well your SEO is doing. Let’s go over 5 metrics that are ok to ease up on.
Top 30 Keyword and Phrase Rankings
A lot of people gauge how well their SEO is doing by the amount of times their site is listed in the top 30 rankings, but in reality, most people that are using search engines never end up leaving the first page. Why obsess over a number doesn’t actually increase your traffic or profits?
It is understandable to obsess over these rankings if you’re listed in the top 5, else it is a waste of time. While this metric might let you know how close you are getting to the first page of listings, it isn’t something you should check a lot. Read More
Over the past year or so, Google has been clamping down on what it considers bad links and bad linking practices. This includes a wide variety of link building activities that Google considers unnatural. This includes some forms of article marketing, comment spamming, etc.
This has led to a large number of webmasters, including many who didn’t feel they were doing anything wrong, to take severe penalties in Google that hurt their traffic and their bottom line. Many webmasters first learn about these penalties from Google Webmaster Tools and its alerts, while others simply see a drop in traffic and go hunting for an explanation.
But regardless of how it is discovered, once a webmaster learns that they’ve been hit, there’s usually a sense of panic and a rather large mess to clean up. Most of the sites bit by Google penalties have hundreds, if not thousands of questionable links. Removing them to get back into Google’s good graces can be a daunting challenge.
However, it’s not just a challenge and a problem for the people who have their site hit by the penalties, it’s also a problem for the sites where those links appear. Those include many legitimate sites who either were the victims of comment spam or hosted guest posts unaware that the author was engaging in dubious behavior.
Many of those webmasters, myself included, have been getting an increasingly large number of link removal requests and are wondering what to do about them.
Unfortunately, the answer isn’t 100% clear and it depends heavily on you, your site and the situation that you’re in. Read More