Performancing Metrics

Posts Tagged ‘seo’

Local SEO: Links vs. Citations

Local SEO

 

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As the search engine optimization (SEO) world continues to grow and develop, it has diverged into two main strategies: national SEO and local SEO. Depending on your business, one strategy may be more applicable and effective than the other. As a small business you should focus primarily on local SEO (although some national SEO practices can be applicable) to increase the visibility of your business online. The key to implementing a successful local SEO strategy is acquiring both links and citations for your company. Read More

Categories: Blogging Tips
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5 SEO Metrics You Don’t Need to Obsess Over

SEO metrics

While reviewing metrics will help your overall SEO efforts, there are some that shouldn’t be worried about as much. Even if they have some value to them, there is no point in obsessing over them on a daily basis because in the end, they don’t affect how well your SEO is doing. Let’s go over 5 metrics that are ok to ease up on.

Top 30 Keyword and Phrase Rankings

A lot of people gauge how well their SEO is doing by the amount of times their site is listed in the top 30 rankings, but in reality, most people that are using search engines never end up leaving the first page. Why obsess over a number doesn’t actually increase your traffic or profits?

It is understandable to obsess over these rankings if you’re listed in the top 5, else it is a waste of time. While this metric might let you know how close you are getting to the first page of listings, it isn’t something you should check a lot. Read More

Categories: Blogging Tips
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Link Removal Requests: How to Respond

Chain LinksOver the past year or so, Google has been clamping down on what it considers bad links and bad linking practices. This includes a wide variety of link building activities that Google considers unnatural. This includes some forms of article marketing, comment spamming, etc.

This has led to a large number of webmasters, including many who didn’t feel they were doing anything wrong, to take severe penalties in Google that hurt their traffic and their bottom line. Many webmasters first learn about these penalties from Google Webmaster Tools and its alerts, while others simply see a drop in traffic and go hunting for an explanation.

But regardless of how it is discovered, once a webmaster learns that they’ve been hit, there’s usually a sense of panic and a rather large mess to clean up. Most of the sites bit by Google penalties have hundreds, if not thousands of questionable links. Removing them to get back into Google’s good graces can be a daunting challenge.

However, it’s not just a challenge and a problem for the people who have their site hit by the penalties, it’s also a problem for the sites where those links appear. Those include many legitimate sites who either were the victims of comment spam or hosted guest posts unaware that the author was engaging in dubious behavior.

Many of those webmasters, myself included, have been getting an increasingly large number of link removal requests and are wondering what to do about them.

Unfortunately, the answer isn’t 100% clear and it depends heavily on you, your site and the situation that you’re in. Read More

Categories: Blogging Sense
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Why You Should Not Always Worry About Duplicate Content

Content is the essence of what online professionals do. Day in and day out, an online professional has to consume content, as well as deliver it. In spite of all the developments and progress made in this ever changing realm, the cliche, content is king, still applies. You may dress up your platform with the prettiest elements, but without real, valuable content, you won’t have the staying power.
duplicate content
One could argue that creativity is the limit. There will always be something to write about, and if you are creative enough, you will never run out of good content. However, one can also argue that there might be times when it can be useful to use the same content on different pages. Read More

Categories: Blogging Tips
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How Writers Can Adopt Semantic SEO Strategies

semantic SEO
By now many writers understand that SEO is a great place to find new work and learn new ways of writing. While it isn’t for everyone, many write for companies with SEO in mind while keeping their creative writing on the side. Regardless of how you might define yourself as a writer, it’s safe to say that most understand the idea of semantics. In fact, writers are probably one of the groups out there that understand semantics and the beauty of semantics the best.

This idea is now being brought into the SEO world as a way to make writing and linking within that writing more natural. Google is starting to change its algorithm to detect words around a link as opposed to the word that is the link (also known as the anchor text). This then leads to that simple question: How do semantics really work for SEO, and what strategies are writers going to need to change to adapt? Read More

Categories: Blogging Tips
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4 Ways You Can Market Your Blog Ethically (And Avoid Google Penalties)

market your blog ethically

So many factors affect search engine results and keyword optimization. Customer behavior studies show that many low-ranking websites are completely disregarded, because prospective clients follow top links to find a solution to their query.

But few businesses have time to market their blog effectively. White hat SEO tactics require time, patience, and imagination to create. Companies have to watch their analytics and generate up-to-date reports to see which processes are effective and which to throw away.

Here are five ways to market your blog ethically, and avoid getting penalized by search engine algorithms. Read More

Categories: Blogging Tips
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Efficient A/B Testing And SEO

SEO Are you an Internet marketer looking to maximize the profitability of your online business? Perhaps you’ve re-designed your website numerous times, only to receive the same predicted response. You might start to re-approach things and realize there are other effective methods of optimizing your Internet presence. Two of them, A/B Testing and SEO, are commonly used by those who want to be found online, and in turn, have the traffic to their site convert into sales, subscriptions, or signups. I’ll touch up on how you can use these modern tools in your everyday marketing in this article. Read More

Categories: Blog Design, Blogging Tips
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Do You Have an Image Sharing Strategy? You Need One!

Image sharing strategy

The future’s here, and it’s all about the image. We’re drowning in a sea of written content and it’s the kittens, selfies, sunsets and sports shots that are keeping us engaged.

The growth of social networks like Pinterest and Instagram are fundamentally changing the way we interact with images. According to Nielsen’s 2012 Social Media Report, Pinterest had year-on-year growth of a whopping 1,047%. Instagram announced that it had surpassed the 100 million user mark in February 2013, handling an almost unbelievable 40 million images a day. Read More

Categories: Blogging Tips
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Does Link Building Still Matter in 2013?

Link Building 2013

Link building is definitely one of the most popular activities in search engine optimization, and as is usually the case, it didn’t take Google long to catch on to tactics that it considered unworthy. While link building in itself is not “bad”, there are some aspects that raise eyebrows – at the very least. In 2012, the landscape was pretty much changed, thanks to Google’s actions against questionable link building. It has even been said that 2012 was the year when the world of link building changed forever. Read More

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How Google Get You to Their Site – Top Lessons in Internet Marketing and ‘Real Company Stuff’ From Google

When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…

 

google

So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.

This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…

The Doodles

wpid-photo-jan-14-2013-1115-am

‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.

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Categories: Marketing
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