Posts Tagged ‘seo’
When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…
So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.
This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/’Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…
‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.
YouTube is the number one source for online video viewing worldwide. From pet vids and music videos to how-to-tutorials and “make money blogging’ captures, the network is massive and provides most users with every type of video they could possibly want.
While the actual size of YouTube is impressive, many bloggers do not realize the importance YouTube can have on search engine optimization (SEO).
When uploading a YouTube video the name of the video being uploaded should match the users keyword focus. For example, if you are trying to attract people to a blog about “rescuing pitbulls” you will want to include that keyword phrase right at the start of your YouTube video. Some YouTube SEO experts also suggest including your website name at the end of the title although for purposes of avoiding the feel of spam I typically avoid that practice.
After naming your YouTube video it is essential that the video description also focus on the keywords you are attempting to target. Use the keywords directly at the start of the description to attract the strongest SEO possible is always suggested. Read More
If you’re taking the time to start or maintain a blog, you probably want it to be good. You certainly don’t want to invest your time, energy and effort into creating something that’s mediocre or outright bad.
But blogging isn’t easy, in fact, it is incredibly difficult, requiring seemingly endless amounts of creativity, dedication and patience. This says nothing about the disparate areas of knowledge you have to have including design, writing and promotion just to find and keep an audience.
But quick fixes are very appealing. Everyone wants to know what one thing they can do or series of steps that they can follow to make their blog a big success. However, if it were so easy, every blog would be a success and it there wouldn’t be millions of abandoned sites littered all over the Web.
In short, while there are some great, easy tips that can help, none of them will make you a great blogger on their own.
However, there is a series of steps you can follow to become a better blogger. Unfortunately, none of the steps are easy and no blogger does all of them perfectly.
But, if you want to know the truth, here are the steps you need to follow to build a good blog and become a great blogger. Just don’t assume any of them can be done in a weekend, let alone an hour. Read More
One of the best ways to increase your sales and services is by having a website set up based entirely on it. Apart from offline businesses that are now focusing on the online market, there are plenty of young entrepreneurs who are completely focused online. For them ranking high on the search engines is of utmost importance.
But, there are plenty of companies that are using the internet to post their services and sell their goods and therefore, for you to enter an already booming market could be a really hard challenge. As we all know, when a person searches for something online they’re usually just going to check out the first page results and therefore, your main goal would be to rank as high as possible.
However, if at all you want to achieve this, you would need to make sure that the Off-site SEO techniques that you adopt are the best. But, for this to work, your on-site SEO needs to be really good as well. Read More
Not many bloggers think about SEO when they first start out. It is, and quite rightly so, all about the content. Blogs are outlets for thoughts, feelings, knowledge, and networking. However, if you want to draw people to your blog then you’ll eventually have to think about how they will find it.
1. What should people be typing into Google?
In an ideal situation what would someone be typing into a search engine to find your blog? Once you know this you can work out what sort of keywords and phrases to target in order for your blog to start ranking for each of them.
Once you’ve got a good idea, do a bit of research using Google’s free keyword tool. There could be better words and phrases to target. Read More
Search engine optimization isn’t just about being found through online search, it’s about putting your best content in front of the right people. The key to being found by your ideal niche is doing everything within your power to make sure search engines are able to figure out what you do in order to refer the right traffic to your site. One of the easiest tools to neglect in optimizing SEO is internal linking within your website.
Internal linking is a valuable tool you can use to help a search engine figure out which pages on your website are the most valuable. Dave Davies writes for Search Engine Watchthat, “a link from the homepage of a site or another strong page will be weighted higher than a link from a weak page 12 levels deep in its hierarchy.” Read More
It’s really hard to get readers on your blog keeping in mind the fact that there are millions of blog on internets already. If you believe on facts, WordPress 3.0 version was downloading 65 million times by August 2011. So you can analyse the kind of completion you will need to face to get your blog on first page of Google and other search engines for its targeted terms. So how you go about doing SEO for your blog and how you will make sure you will be able to get lots of targeted traffic on your blog in today’s web world which is too competitive.
There are some measures you can actually take to make your WordPress blogs more SEO friendly and as a result will be able to compete with the top guns in your niche. So here is the ultimate list of 5 killer tips that will help you make your blog a perfect paradise for search engines: Read More
When I first started blogging way back in 2005, I had a lot of great people giving me wonderful advice. There are many people to whom I am deeply indebted for their guidance, help and criticism. Without them, I doubt I’d have been able to do a quarter of the things that I have.
However, there were also a few people who gave me what would turn out to be terrible advice. Advice that, if I had listened to it, might have prevented me from as much as getting started, much less, make blogging a major part of my career.
So what were those nearly-disastrous pieces of advice? Well, there’s too many to count but a few have stood out over the years for just how wrong they turned out to be.
Best of all, they’re also pieces of advice just about any other blogger should work to avoid, especially if they know the truth. Read More
Here is a word of warning. If you are a person that like to use exclamation marks a lot then you won’t appreciate this post where I am lambasting that action. It is a grammatical pet peeve of mine. Traditionally, exclamation marks are used to indicate strong feeling but exclamation marks have been frequently open to abuse.
Here are some common examples of the misuse of exclamation marks: Read More
If you drive around many towns or cities you will no doubt see new houses being constructed, as with house prices on the rise it’s becoming a popular way to get onto the housing market. It allows you to truly put your personality and tastes into your property, so that on that much-anticipated day when you receive the keys you will have the reassurance that it’s your hard work and sweat that has gone into the build.
There are various factors that need to be taken into consideration when building a house, and the elements involved are not too dissimilar to how you would construct a successful SEO campaign. Read More