The Panda update way back in April has reminded us all of the importance in websites offering high quality content in order to retain good positions in the SERPs for highly competitive key terms. But what exactly is high quality content? How often should you be publishing content? How many words are in a high quality article? These are all questions which are still relatively up for debate. But there are some common sense practices that you can put into place today in order to help you put together a robust content strategy for 2012. Those already affected by Google’s Panda update and slowly recovering should only see it as a warning as there are likely to be continued updates which will affect the way in which you produce and publish content. The freshness update at the end of October 2011 is the first indicator that plenty more is yet to come. Read More
Posts Tagged ‘seo’
For anyone just starting out in SEO or even existing SEO professionals, thereâ€™s arguably no quicker or easier way to experiment and learn than by running your own blog. In fact, Iâ€™m of the opinion that ALL SEO professionals should have their own side projects. If you donâ€™t, you spend your entire full time job just keeping up with competition and never eclipsing them. Running your own site gives you more freedom and exposure to techniques you wouldnâ€™t use on client sites. So donâ€™t wait, it takes just minutes to set up a WordPress site and here are the first plug ins you should add to kick off your SEO campaign: Read More
If you have made the decision as an individual or a small business person to perform the quite arduous task of search engine optimization by yourself, there are definitely some things that you should take into consideration to maximize your efforts. There are some tried-and-true methods of search engine optimization that definitely work, and there are definitely some things that do not work.
We will discuss some of the things that you should definitely avoid when doing search engine optimization on your own. Read More
When it comes to both personal and professional relationships, you can run into difficulties and sometimes your differences are so vast you should go your separate ways. The same can be said of search engine marketing. The right partnership can create a wonderful online advertising campaign that manifests itself in high traffic, higher page ranks, and more business. Sticking with the wrong firm, however, can do more damage than good. How do you know when it is time to break up with your search engine optimization company? Read More
Blogging is an inherently social activity, just one that happens to be done with millions of other people all across the globe.
As with any social activity, there are social norms that develop and pertain to the way that bloggers interact with one another. These aren’t necessarily laws (though there is some relationship when you look at copyright) but they are general guidelines to help ensure that bloggers don’t needlessly injure one another and work together for the betterment of the larger community.
What exactly those standards are is up for debate. Often times, what one sees as the norm will depend as much on other factors as it does their role as a blogger. But still, there are a few generally-agreed upon norms out there, but they also happen to be very easy boundaries to cross at times.
So what are some missteps you might be making in your interactions with other bloggers? Here are five of the more common ones. Read More
SEO can be defined as the set of methods that are focused towards improving the search engine standings of a website. You might be thinking that what is the need of knowing such a basic thing and you have worked hard to find out how to get a high rank for your website. You are all pumped up to apply all that you have learned over the internet to your website. But let me warn you that SEO may seem relatively simple but it is a minefield and sometimes even the professionals tend to get off the track with slightest of mistakes. In this article we are going to discuss some common web SEO mistakes that most of the webmasters commit and it will help you to avoid this type of mistakes. Read More
The dirtiest words in my vocabulary when placed in a certain order are as follows: Search Engine Optimization. It’s not that I find SEO to be dirty in principle, but rather the fact that jumping to the top of search pages in a day and age where there are literally millions of blogs isn’t as simple as it use to be. For that reason alone I attempt to write most of my content these days with an emphasis on creating social media appeal.
To accomplish my goal there are several important aspects of my content that I try to focus on.
1. Ask Questions At The End Of Â Posts
This might seem like a no brainer but a lot of people fail to ask questions when finishing a post. As a blogger I always remind myself that my thoughts are mine alone and they may not reflect the views of my readership. By asking a question I form a relationship with each reader which means they are more likely to share their thoughts via Twitter, Facebook and other social media sights in order to discover what their friends think about the same topic. Read More
The major point of SEO is to create a content that willÂ lead to an increased traffic and hence to a bigger view. The SEO content will determine on how the website will be viewed and also, it will determine to the ranking of the site. The major aspect to be considered in the creation of the SEO contentÂ is by the use of the keywords. The key word should be golden in the whole content, everything should be directing to the key word.
After you have determined theÂ topic you want to create the content about, you must determine the major keyword or keywords. This is very important as it is the guiding principle during the searching. Â There should also be the use of the supporting terms which should be closely related to the key word. Together with the supporting terms in the content, there should also be the use of the core core terms which will be able to summarize the content of the page. Read More
One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website. Read More
For new website owners SEO is often a confusing mess of on-site and off-site techniques that can leave them confused, however the truth about the basics of SEO is that they can be easily understood and applied by using the real world example of a library.
Before I provide specificÂ SEO tipsÂ picture yourself walking through a library, each section is divided into separate parts, for example there is usually a children’s section, fiction section, periodicals, etc. Also inside that library is an electronic catalog and within those catalogs users can search for books based on titles and categories (tags). If the library your visiting doesn’t have the book you want the catalog will point to other libraries where you can check out materials through inter-library loan.
Now let’s apply the library to website SEO. Â Think back to how the library is broken up into sections based on user needs. If you’re running a news website you’ll want to break up sections so users can visit and find right away what they want in terms of subject matter, for example your sections may include: Politics, Sports, Social Media, Health, etc. Those clearly defined sections are not only good for visitors, they help search engines quickly determine what type of content your website offers.
After creating sections you’ll want to tell search engines where to find specific books (articles/posts), the easiest way to accomplish this is through “tags” which are generated on a per article basis. Tags are essential since a general topic like “Politics” could have 500 articles while a user may only want articles about “President Obama.” Search engines use tags to browse through your site and to determine the exact focus of the sites articles.
Next let’s explore inter-library loans, If you’ve searched the card catalog and the “Google SEO” book you need is located two towns over you probably found that information in the catalog, but how did the catalog know where to find it? Because the electronic catalog saw the term “Google SEO” on another library’s catalog. In this analogy you will want to have your articles marked on other sites with the right terms. For example if Â a website owner links to your “Google SEO” article inside their own Google based article and they specifically link on the words “Google SEO” they will be automatically creating a reference from their resource to your own. When search engines see specific keywords linked to articles they visit those article and give them more authority.
Now let’s walk through your site like it’s a library. A visitor sees a link on another site with a link to “Google SEO” and they click that link where they discover they are on a clearly defined “SEO” section, they read the article and see tags pointing to more “Google” and “SEO” posts, clicking through to read more articles. Replace the site visitor with a Google bot which follows the same steps, not only does the search bot find the article through off-site linking practices, the bot also sees that your site offers more articles about the same subject, information that is sent back to servers which process all of the Google SEO articles on your site, eventually giving you better ranking for that subject.
A library is a website without a plug, it’s populated with information that quickly allows people to find certain sections and then find specific information within those sections or through other connected libraries in the system. When I give SEO tips I always start by telling users to follow a libraries example for a well rounded SEO setup.