When it comes to both personal and professional relationships, you can run into difficulties and sometimes your differences are so vast you should go your separate ways. The same can be said of search engine marketing. The right partnership can create a wonderful online advertising campaign that manifests itself in high traffic, higher page ranks, and more business. Sticking with the wrong firm, however, can do more damage than good. How do you know when it is time to break up with your search engine optimization company? Read More
Posts Tagged ‘seo’
Blogging is an inherently social activity, just one that happens to be done with millions of other people all across the globe.
As with any social activity, there are social norms that develop and pertain to the way that bloggers interact with one another. These aren’t necessarily laws (though there is some relationship when you look at copyright) but they are general guidelines to help ensure that bloggers don’t needlessly injure one another and work together for the betterment of the larger community.
What exactly those standards are is up for debate. Often times, what one sees as the norm will depend as much on other factors as it does their role as a blogger. But still, there are a few generally-agreed upon norms out there, but they also happen to be very easy boundaries to cross at times.
So what are some missteps you might be making in your interactions with other bloggers? Here are five of the more common ones. Read More
SEO can be defined as the set of methods that are focused towards improving the search engine standings of a website. You might be thinking that what is the need of knowing such a basic thing and you have worked hard to find out how to get a high rank for your website. You are all pumped up to apply all that you have learned over the internet to your website. But let me warn you that SEO may seem relatively simple but it is a minefield and sometimes even the professionals tend to get off the track with slightest of mistakes. In this article we are going to discuss some common web SEO mistakes that most of the webmasters commit and it will help you to avoid this type of mistakes. Read More
The dirtiest words in my vocabulary when placed in a certain order are as follows: Search Engine Optimization. It’s not that I find SEO to be dirty in principle, but rather the fact that jumping to the top of search pages in a day and age where there are literally millions of blogs isn’t as simple as it use to be. For that reason alone I attempt to write most of my content these days with an emphasis on creating social media appeal.
To accomplish my goal there are several important aspects of my content that I try to focus on.
1. Ask Questions At The End Of Â Posts
This might seem like a no brainer but a lot of people fail to ask questions when finishing a post. As a blogger I always remind myself that my thoughts are mine alone and they may not reflect the views of my readership. By asking a question I form a relationship with each reader which means they are more likely to share their thoughts via Twitter, Facebook and other social media sights in order to discover what their friends think about the same topic. Read More
The major point of SEO is to create a content that willÂ lead to an increased traffic and hence to a bigger view. The SEO content will determine on how the website will be viewed and also, it will determine to the ranking of the site. The major aspect to be considered in the creation of the SEO contentÂ is by the use of the keywords. The key word should be golden in the whole content, everything should be directing to the key word.
After you have determined theÂ topic you want to create the content about, you must determine the major keyword or keywords. This is very important as it is the guiding principle during the searching. Â There should also be the use of the supporting terms which should be closely related to the key word. Together with the supporting terms in the content, there should also be the use of the core core terms which will be able to summarize the content of the page. Read More
One of the most popular areas for trying to get more traffic to a website is by using search engine optimization (SEO) techniques so that the site receives a much higher ranking from the major search engines such as Google. There are a number of techniques that will contribute to successful SEO marketing, and for most sites looking to do this successfully securing some help from an experienced consultant in this field can help to boost the ranking given to a website. Read More
For new website owners SEO is often a confusing mess of on-site and off-site techniques that can leave them confused, however the truth about the basics of SEO is that they can be easily understood and applied by using the real world example of a library.
Before I provide specificÂ SEO tipsÂ picture yourself walking through a library, each section is divided into separate parts, for example there is usually a children’s section, fiction section, periodicals, etc. Also inside that library is an electronic catalog and within those catalogs users can search for books based on titles and categories (tags). If the library your visiting doesn’t have the book you want the catalog will point to other libraries where you can check out materials through inter-library loan.
Now let’s apply the library to website SEO. Â Think back to how the library is broken up into sections based on user needs. If you’re running a news website you’ll want to break up sections so users can visit and find right away what they want in terms of subject matter, for example your sections may include: Politics, Sports, Social Media, Health, etc. Those clearly defined sections are not only good for visitors, they help search engines quickly determine what type of content your website offers.
After creating sections you’ll want to tell search engines where to find specific books (articles/posts), the easiest way to accomplish this is through “tags” which are generated on a per article basis. Tags are essential since a general topic like “Politics” could have 500 articles while a user may only want articles about “President Obama.” Search engines use tags to browse through your site and to determine the exact focus of the sites articles.
Next let’s explore inter-library loans, If you’ve searched the card catalog and the “Google SEO” book you need is located two towns over you probably found that information in the catalog, but how did the catalog know where to find it? Because the electronic catalog saw the term “Google SEO” on another library’s catalog. In this analogy you will want to have your articles marked on other sites with the right terms. For example if Â a website owner links to your “Google SEO” article inside their own Google based article and they specifically link on the words “Google SEO” they will be automatically creating a reference from their resource to your own. When search engines see specific keywords linked to articles they visit those article and give them more authority.
Now let’s walk through your site like it’s a library. A visitor sees a link on another site with a link to “Google SEO” and they click that link where they discover they are on a clearly defined “SEO” section, they read the article and see tags pointing to more “Google” and “SEO” posts, clicking through to read more articles. Replace the site visitor with a Google bot which follows the same steps, not only does the search bot find the article through off-site linking practices, the bot also sees that your site offers more articles about the same subject, information that is sent back to servers which process all of the Google SEO articles on your site, eventually giving you better ranking for that subject.
A library is a website without a plug, it’s populated with information that quickly allows people to find certain sections and then find specific information within those sections or through other connected libraries in the system. When I give SEO tips I always start by telling users to follow a libraries example for a well rounded SEO setup.
As we talked about a few weeks ago, every time a visitor comes to your blog, they have expectations of your site that, if you fail to meet, could cause them to go away and forget about you almost instantly. All of the SEO and content generation efforts mean nothing if you can’t retain a decent number of your visitors.
The problem is that, though most bloggers carry those same expectations when visiting other sites, they simply don’t look at their work with the same level of objectivity and, as a result, often times forget to add key elements to their sites that keep visitors coming back.
But in addition to having the standard things like predictable navigation and a lack of distractions, there’s also certain content that you need to have on your site. These are pages that, while you might initially overlook them, can become incredibly important to new visitors who are trying to learn about you and your site.
So, if you don’t want your visitors to leave confused and disgusted, here’s what you need to make sure your site has.
If you take a look at your traffic stats, you’ll likely find that a very large percentage, if not a vast majority, of your new traffic comes from Google.
While this can be a great thing as search traffic is some of the best that you can get in terms of targeting, it is also highly risky. The reason is that it makes all of us subject to the whims of Google, a company that our sites have no direct relationship with and is prone to being fickle with both its algorithms and its index.
Imagine, for a moment, if half of that traffic went away suddenly or, even worse, if it disappeared altogether. This is the reality many sites have faced, and it has proved disastrous for many sites, including established ones that suddenly find the lion’s share of their daily traffic to be gone.
Perhaps worst of all though is that it is a pitfall that can not be completely avoided. Considering that Google makes “over 400″ changes per year, it’s almost impossible to be sure your site won’t get eaten in one of them.
Still, there is plenty that you can and should do and most of them are actually quite simple. Read More
When you hit “publish” on a new post, how many copies of that post exist on your site? How about on the Web?
The truth is that there is no way to know exactly how many copies of your post you create because every theme and every site are different in this area. However, depending on your setup, you can create more than a dozen copies of the work on your site and that can create a serious headache both for yourself and for the search engines.
Duplicate content may not be the extreme danger it once was but it is a lurking problem for bloggers and other webmasters alike. However, it isn’t a simple one to stop, especially considering that the issue isn’t limited to what is going on with your site but can be amplified by the actions of others sites, including those you don’t control.
It’s worth taking a moment, if you haven’t already, to understand duplicate content, how it works and, most importantly, how to avoid it. Read More