Posts Tagged ‘seo’
Everyone loves WordPress plugins. They’re great and they can do a ton of great things from improve your commenting system to improving your site’s security.
While WordPress plugins are great, too much of any good thing is simply that, too much. Going overboard with WordPress plugins can have an adverse affect on your blog in many different ways, possibly resulting in a blog that barely functions.
So before you click “Install” and add yet another one of the latest and greatest WordPress plugins, it’s important to take a moment and make sure it is actually in the best interest of your site.
If you don’t, you could wind up paying for it dearly down the road.
There’s no doubt that social media has become the marketing medium of choice for the new, seasoned and tech savvy blogger. Personally, I can attest to the fact that there are strong relationships that are built through the effective use of social media and tons of readers at sites like Twitter and Facebook to woo to our blogs.
At the same time we should never forget the power of effective Search Engine Optimization (SEO) and the driving force it holds for the casual and professional blogger. It has become super easy to do through some excellent features and plugins for WordPress and its mastery can easily become second nature for the everyday blogger.
Let’s look at a few SEO techniques that can put your blog on the search engine map including some that most bloggers tend to ignore. Read More
When it comes time to set up a new site, whether you are moving from your free blogging account to a new domain or simply setting up a new blog altogether, there is quite literally no shortage of companies willing to take your business.
With thousands of companies in the hosting game, not counting a nearly endless supply of resellers, there are plenty of places to put your site and, with many hosting contracts for only a few dollars per month, there are some great deals to be found.
However, there are also many ways in which you can go wrong with a host. Not only can a good host have a bad day, but bad hosts can present convincing marketing material that belie the problems and frustrations that await after sign up.
So how do you avoid getting burned by a bad host? There is no easy answer, but this is certainly one blogging pitfall every blogger needs to watch out for. Read More
In addition to traffic generated from
marketing through social media sites and community building activities such as guest blogging, blog commenting and blog contests, etc., we should always remember that search engines are not abolished and still provide a rich source of traffic as long as your blog is properly optimized and continuously produces content that is useful and keyword rich.
Search Engine Optimization was once a topic only the experts would talk about and hiring an SEO professional was the only option for most businesses aspiring to venture online. This is no longer the case and below I will show you some simple SEO techniques as well as the importance of using the right keywords when marketing your blog. Read More
Many bloggers are concerned about branding, credibility, and being perceived as an expert over getting a lot of raw traffic. Of course, they don’t mind getting traffic but for various reasons, they choose to focus on those other elements. As such, they don’t do a lot of SEO because they think that SEO is a traffic-generating technique. Instead, they do other activities designed to build their brand like creating high quality content and social media marketing.
However, I think they misunderstand SEO. SEO is not just a strategy to get more traffic. It can also build your brand and credibility and make your site a top site in the eyes of many people.
I’m a big fan of learning from successes. A general piece of advice in many fields including blogging is that you can learn a lot from failures, but I think examining the things that have worked is a much better use of your time. Failures just teach you what not to do, but then you’re still stuck on the next step. After a failure, how do know if your next idea will work?
But successes are different. By nature, they give you much more insight in the things you need to be doing.
Also, analyzing your successes and focusing on them often brings a renewed sense of hope and motivation. You become more motivated because you won’t have to do something that’s totally new. Change is hard for us humans. Trying new things can be intimidating since we’re unsure if they will succeed.
But if we examine something we done ourselves that was successful, we’ll be more than willing to do it again. And we become more hopeful, because we’ve actually already done the task. We don’t have to worry whether or not we have the ability to do it.
The best link builders have figured out why webmasters link to other sites. Armed with this knowledge, they are able to build the toughest links and gain a big SEO competitive advantage over their competition. While the psychology of link building can be complex and nuanced, I think you can simplify it somewhat with a few broad foundational concepts. Here are three big reasons why people link out.
I sometimes hear bloggers say they don’t do keyword research. They have various reasons for ignoring this fundamental SEO strategy.
They say it’s too boring and laborious. They’re afraid it will make their writing too wooden and stiff. They believe it stifles their creativity as a wordsmith. They want to focus on their writing without resorting to a crutch.
They are similar to some of the writers I know who won’t use a thesaurus. (My response has always been, “Don’t you want to use every available writing tool?” I understand that it’s not good to use the thesaurus too much but I don’t see what’s wrong with using it occassionally.)
Many of these bloggers don’t really care about getting more search traffic so the traffic benefits from keyword research falls on deaf ears. But I’m here to tell you that keyword research, instead of stifling your writing, actually makes you a better writer.
I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?
In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.
It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
A couple weeks ago, I published my regular post on a recurring event in my niche. The event was a product release that comes out about once every three months. Typically, I rank right away for the relevant keywords because most of my competitors are not very knowledgeable about SEO. However, this time I did not get my usual traffic spike.
So, being the curious cat that I am , I did some investigating.
I looked at the search engine results page (SERP) for the most relevant keyword and saw that my post was not in the top 50 results. Instead, a site had scraped (copied through automatic means) the opening sentences of my blog entry and was ranking on the third results page. Also, they cloaked their post. In other words, they redirected it to a unrelated product.