Posts Tagged ‘sharing’
Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.
The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.
There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More
Yesterday, Facebook announced the launch of a new WordPress plugin that makes it easier than ever to integrate Facebook into your site.
Though integration has always been possible, it’s been a bit of a headache requiring a mashup of plugins and/or coding to integrate with Facebook’s notoriously verbose and complex API.
The new plugin makes integration easy. With a few minutes of setup and no coding, WordPress users can now add a social publisher that blasts their posts out over their feeds and fan pages, replace their WordPress comments with Facebook’s alternative, add a recommendations bar that finds related posts and also add like, subscribe and send buttons.
The plugin is both so powerful and useful that Samuel “Otto” Wood, the creator of the popular Simple Facebook Connect plugin, will eventually stop supporting it in favor of the official plugin.
But is integrating your site so tightly with Facebook really a good idea? The answer isn’t simple and it depends heavily on your site and the best way to decide is to look at the pros and cons while making the decision for yourself. Read More
Last week, we talked about the difficulties and the pitfalls around building and maintaining trust with your readers online. We talked about why it is important to build trust, how difficult that is and how easily it can be squandered.
However, trust is only one half of the process for building the best audience possible. Though having readers that trust you is key for success, if those readers aren’t engaged and participating in your site, they aren’t providing much more than blips on your Google Analytics.
For most bloggers, the end goal isn’t just to get their readers to trust them, but to get them involved somehow. Whether it’s to have them to support a cause, provide feedback, spread the word about the site or even become customers, trust is only step one.
So how do you take a reader who trusts your site and your expertise to take things to the next level? There are many ways to do that but here are a few keys to making it happen.