As a photographer who runs a stock photo agency, I often find myself helping other photographers understand web design basics and search engine optimization (SEO). While I believe SEO is important, I will contend that it should take a back seat to your user experience.
This article is aimed at photographers, yet it applies to any genre of website which desires high traffic, and high rankings in Google. Once you take care of SEO basics (your images are properly tagged, headings are used, keywords are part of your text, etc), the bulk of your effort should go toward creating an excellent user experience. Read More
Blog branding is hard work. If you started blogging because you wanted to write, you’re probably not the world’s best designer and, though building a site is pretty fun, it’s a task that gets in the way getting new content online.
The problem is that blog branding is extremely important for your site. Not only is it one of the best ways to reduce your bounce rate, but it’s what gets your content taken seriously and lets your writing speak for itself.
As we’ve talked about before, you can’t ignore blog design and blog branding, no matter how much you want to. To make matters worse, contrary to what promotional material for various CMSes say, you can’t just download an attractive theme and go.
Unfortunately, if we’re playing the odds alone, chances are that your blog branding sucks right now. While it’s not your fault, you can rest assured many of your visitors will blame you for it and hold it against you and your content.
The good news is that if you avoid a few simple mistakes, you can go a long way to building a good blogging brand and giving your site the chance it deserves to thrive. Read More