Posts Tagged ‘Social Media’
As online businesses take a more metric-oriented approach to promote their products and services, it has become much more ideal to use blogging as a platform to achieve their goals. According to Hubspot’s State of Inbound 2014-2015, bloggers are 13x more likely to enjoy positive ROI (rate of investment).
If you’re unsure on how blogging works for your business, below are five way how it can help increase your sales without spending as much compared to other marketing campaigns.
Over the years, search engine optimization has lost its monopoly in digital marketing. No longer are online businesses relying solely on SEO to meet their goals.
Since the Panda update, websites have become more deliberate with the SEO tactics they use to hike up their search ranking for their target keywords. They have also used other methods like content marketing and email marketing to get more organic traffic to their business pages.
To meet your business goals faster with your website, you will have to diversify your strategy to include other marketing tactics. This way, you increase your traffic sources and not depend on the volatile algorithm of search engines that constantly change.
Are you saying I shouldn’t use SEO anymore?
Not at all. In fact, SEO has become more important than ever, especially when combined with other traffic generating techniques.
If you are running a blog, a way of getting the most out of your SEO efforts is to combine it with social media promotions. This way, you are able to maximize the search ranking factors of your blog posts, as well as share your content to your followers and target audience in social media.
The success of an ecommerce site does not end with converting visitors into customers. In fact, making a sale is just the beginning.
You want to keep first-time customers in the buying cycle so they will keep purchasing from your website. Doing this will not only make them long-term clients, but also brand advocates. Their unwavering belief in your products and services can influence others into becoming your customers, thus helping you make more money in the long run.
These can be achieved by running a relationship-building campaign on social media.
This online channel has become a source of revenue. A study by J.D. Power & Associates reveals that 87 percent of customers were “positively impacted” by their online interaction with the brand. This goes to show how your social media activity can dictate the chances of leads and potential customers to purchase from your site.
If you have yet to tap the power of social media to leverage relationships with your target market into more sales, here are a few things to get you started.
Social proof in online marketing helps shape the public’s opinion about your product or service. These include but not limited to:
- Social media shares
- Endorsements from industry experts
- Ratings and reviews
- Press releases
A strong social proof for your blog encourages visitors to form a positive opinion about it.
Having lots of social media shares, positive customer reviews, and celebrity endorsements will compel first-time visitors to believe that your blog is an authority within its niche.
Visitors will then return to your blog to read your latest posts, subscribe to your mailing list, buy your products or services, and others!
If you want to enjoy these benefits from your blog, then you need to leverage your social proof to increase the authority of your blog.
To generate more social proof to your blog, below are things that you can do.
A mark of an engaging blog post is the number of insightful comments made on it.
While this may not be a high priority to most, bloggers nonetheless must need to make a concerted effort to drive more comments into their blog posts. This way, they can cultivate their relationship with these commenters by replying back to them and building off something from there, among other benefits.
If you want to receive more comments from your blog posts to enjoy the advantages of having lots of engaged readers, then here are tips that you should follow.
2014 is coming to a close. And with 2015 hours from now, we at BloggingPro would like to greet you a HAPPY NEW YEAR in advance!
As the New Year is associated with new beginnings, it has become customary for people to come up with a list of resolutions to commit to in the coming year. Most of the resolutions involve people doing something that they weren’t able to do properly this year such as hitting the gym, losing weight, quitting smoking, and others. Through the resolutions, people are encouraged to become better versions of themselves and live life to the fullest.
As a blogger, you will have to come up with a list of things that you could do better in 2015. This way, you will be able to lift the performance of your blog (drive more sales, increase traffic, and other goals you have set for it) by practicing better blog habits.
Below are some suggestions that you can include in your blogger resolutions.
Video content is a great way for online retailers to promote their products and get them across their target market. Unlike static content such as text and images, videos present the products in a more dynamic fashion to help potential buyers decide much quicker whether or not to purchase from you. Not to mention, online videos are a great way to boost organic traffic and lead nurturing by 300%.
Sadly, among online retailers, only a handful are correctly incorporating online video into their marketing strategy. A research study launched by Conductor and Invodo called “The Marketer’s Guide to Video SEO” reveals that, out of the top 100 retailers in the 2014 Internet Retailer 500 list, only 16 have more than 10,000 videos on their site.
If you are a retailer who uses blogging as a platform to sell your products and goods, then it’s high time that you learn the ins and outs of online video SEO to maximize the chances of ranking for your content, as well as convert those visitors into actual buyers. Below is a list of ways on how to optimize your online videos.
Great content is the bottom line of getting – and maintaining – traffic to your blog. However, a blogger cannot ignore SEO and social media. These topics have been talked and written about over and over again, but there must be a good reason for that: they are essential to optimizing your blog and expanding your reader base.
If you’re using WordPress, like countless other bloggers and online publishers today, then you’re in luck due to the nature of the platform. Your life is made so much easier by WordPress SEO and social media plugins that developers have released for the public to take advantage of. Read More
Web presence management provider Conductor, in partnership with research firm Ascend2, releases an SEO research study “Inside Enterprise SEO: SEO Survey Benchmarks for Large Companies.” The survey consists of valuable data for marketers about how SEO has performed for clients in terms of meeting their business goals.
One of the most interesting statistics uncovered by the study is the perceived importance of increasing website traffic by marketing, sales, and business professionals:
According to the survey, increasing website traffic is the second most important objective, behind increasing lead generation.
Well, I’m here to tell you that website traffic should never be an exclusive objective of your SEO strategy.
If you aren’t taking advantage of Twitter to find guest blogging opportunities, you’re missing out. Twitter is a great way to find and make connections with publishing influencers in all kinds of industries.
Recognize the Power of Social Search
Twitter offers its users more chances to connect with people they don’t personally know or share mutual friends with, making it a great platform for locating new guest blogging opportunities. Twitter also offers highly effective, yet simple, search features that can help you connect with the right people.
Additionally, a social search tool like Topsy allows you to search for terms like “guest bloggers,” “looking for writers,” “write for us,” “guest post” and other variations. The results show you who has recently tweeted about seeking guest bloggers, or sites that have recently hosted guest posts and presumably would be open to the idea of hosting more.
From there, you can tweet back at them or contact them via their website. Take some time to get to know their site before you reach out. Consider whether or not you would be a good fit, and get a feel for the style of the other posts. Read More