Posts Tagged ‘Social Media’
Video content is a great way for online retailers to promote their products and get them across their target market. Unlike static content such as text and images, videos present the products in a more dynamic fashion to help potential buyers decide much quicker whether or not to purchase from you. Not to mention, online videos are a great way to boost organic traffic and lead nurturing by 300%.
Sadly, among online retailers, only a handful are correctly incorporating online video into their marketing strategy. A research study launched by Conductor and Invodo called “The Marketer’s Guide to Video SEO” reveals that, out of the top 100 retailers in the 2014 Internet Retailer 500 list, only 16 have more than 10,000 videos on their site.
If you are a retailer who uses blogging as a platform to sell your products and goods, then it’s high time that you learn the ins and outs of online video SEO to maximize the chances of ranking for your content, as well as convert those visitors into actual buyers. Below is a list of ways on how to optimize your online videos.
Great content is the bottom line of getting – and maintaining – traffic to your blog. However, a blogger cannot ignore SEO and social media. These topics have been talked and written about over and over again, but there must be a good reason for that: they are essential to optimizing your blog and expanding your reader base.
If you’re using WordPress, like countless other bloggers and online publishers today, then you’re in luck due to the nature of the platform. Your life is made so much easier by WordPress SEO and social media plugins that developers have released for the public to take advantage of. Read More
Web presence management provider Conductor, in partnership with research firm Ascend2, releases an SEO research study “Inside Enterprise SEO: SEO Survey Benchmarks for Large Companies.” The survey consists of valuable data for marketers about how SEO has performed for clients in terms of meeting their business goals.
One of the most interesting statistics uncovered by the study is the perceived importance of increasing website traffic by marketing, sales, and business professionals:
According to the survey, increasing website traffic is the second most important objective, behind increasing lead generation.
Well, I’m here to tell you that website traffic should never be an exclusive objective of your SEO strategy.
If you aren’t taking advantage of Twitter to find guest blogging opportunities, you’re missing out. Twitter is a great way to find and make connections with publishing influencers in all kinds of industries.
Recognize the Power of Social Search
Twitter offers its users more chances to connect with people they don’t personally know or share mutual friends with, making it a great platform for locating new guest blogging opportunities. Twitter also offers highly effective, yet simple, search features that can help you connect with the right people.
Additionally, a social search tool like Topsy allows you to search for terms like “guest bloggers,” “looking for writers,” “write for us,” “guest post” and other variations. The results show you who has recently tweeted about seeking guest bloggers, or sites that have recently hosted guest posts and presumably would be open to the idea of hosting more.
From there, you can tweet back at them or contact them via their website. Take some time to get to know their site before you reach out. Consider whether or not you would be a good fit, and get a feel for the style of the other posts. Read More
As a blogger, your objective is to drive lots of traffic to your blog in order to meet your other goals. To do this, you must entice your target audience by implementing well-crafted strategies on your blog to get their attention.
Being a blogger sounds a lot like courtship. You, as a blogger playing the lover, resort to different ways in order to capture the heart of your beloved and/or love interest, which is your targeted reader. Read More
There are various reasons for having a blog. Some of them include being able to share ideas about a topic that you’re knowledgeable about or earning money off the content you write using different tactics.
In order for you to hit your goals, your need to first drive lots of visitors to your blog. By doing this successfully, you will be able build a readership that will make it easier for you to meet your objectives.
However, driving traffic to your blog isn’t as easy as it seems. Despite your efforts, there’s a chance that visitors are still low and comments on your posts are non-existent.
If you’re clueless as to why you’re not receiving the amount of traffic you think you deserve, here are the likely reasons:
Image from Pixabay
WordPress is one of the most widely-used content management systems (CMS) for a good reason: it can be easily tweaked and customized to your liking. However, the flexibility of WordPress to accommodate different website types, from blogs to e-commerce, hinges on the WordPress plugins used to help achieve the site owner’s goals.
For webmasters who wish to increase site visitors, one way of doing this is to use WordPress plugins that allow easy sharing of site pages on social media.
Below are five of the best WordPress plugins that you should use to get more shares, as well as possibly boost your fans and followers. Read More
Social media has become the de facto venue for people to express themselves online. While it used to be that personal blogging was where friends and friends of friends would go to find out what was going on in other people’s lives, now it’s platforms like Facebook, Twitter, Instagram, Google+ (no it’s not a ghost town), and Tumblr where you will find people from all walks of lives.
More than a personal communication or expression tool, social media is being used by brands – corporate or personal – to expand their reach and interact with their target audience. Big brands like Coca-Cola, Oreo, Nike, and KFC are known to be on the ball when it comes to their social media accounts. Celebrities are not exempt, too. Just think of Rihanna, Justin Bieber (yeah, sorry if I’ve offended anyone just by mentioning him), William Shatner, and so many more. Then there are the athletes, influencers in the tech scene, influencers in the marketing scene, and so on. Read More
Most bloggers don’t realize that resharing old content is just as important as sharing new content. Just because you’ve shared a topic or post before doesn’t mean you shouldn’t do so again. This is especially true of sites that host tutorials, guides and how-tos. Some content will always be relevant and timely.
The problem with adopting a regular share schedule for old content is that you may aggravate and annoy your followers if you don’t handle it properly. For example, employing an automated share system that creates a shoddy social post with a drab call-to-action, and then continuously spamming that over and over is not going to work. It is ineffective and it will reduce your audience, if you even managed to build one using tactics like that.
There are strategies you can use to reshare content without being a nuisance. This list of tips that will help you do that, in addition to boosting engagement for your content – new and old. Read More
Social media is an excellent tool for various purposes. Online marketers extend their reach, and engage their followers to achieve their goals. Bloggers use it to get more traffic and network with other people. For others, social media is merely a venue to share what they find interesting, voice out their thoughts and opinions, and engage in discussion with others.
For the latter group, there is the danger of unwittingly “using” social media in a way that adversely affects their image. For anyone who wants to advance in their career, no matter in what sector, one’s social media presence should be managed properly. Call it self-censorship if you may, but we’ve all heard the
stupid horror stories of employees calling in sick and posting photos of themselves partying at a beach on Facebook. Of course, it’s only a matter of time when HR finds out. Read More