It has been said that you should spend approximately four times as much time and effort on promoting your blog as you do on creating it. I don’t know if I’d go quite that far, but the fact remains that social promotion is an integral part of blogging success. What is social promotion, you ask? Just what it sounds like. In broad terms it is anything that you do to generate interest in your content online to enhance your visibility. Yes, content is king, but without the ability to bring your content to people who are interested in it, it becomes a king without subjects. Even the most creative, witty, topical, and well-received blogs can’t simply rest on their laurels; social promotion is the difference between a great blog, and a successful one. Here are some tips to help you get your blog out of the darkness of obscurity, and into the spotlight. Read More
Posts Tagged ‘Social Media’
Attention all social media managers: The purpose of social media is to be social, and if you and your brand are not posting regularly or interacting with other users, it can hurt your brand.
No company has ever gained success by creating a social media page and then never using it. More and more customers today are turning to company’s social media sites over their websites, and if your company’s page lacks content and interaction, these customers will turn elsewhere.
Yes, sometimes it may be hard to think about exactly what you want to say or it may be hard to find the time to post, but there are things you can do to alleviate these blunders and inconsistencies from occurring. Read More
Every month as Webmasters we ask ourselves what we can do to get more traffic and success with our SEO efforts. Because things seem to change so much in SEO we are forced to constantly change, innovate, and adapt. You could make an argument that this is what makes SEO so enjoyable. It’s challenging and new challenges are always arising. Read More
That’s a tad morbid, isn’t it? Well, it’s no secret that everybody born on this earth has to die one day. Nobody is eternal and death doesn’t really send invitations before it takes one away. Taking into consideration that this is the 21st century and majority of the people out there are active members of at least one of the top social media networks, have you ever wondered what the status of your social networking profiles will be when you leave the world? Will they be deactivated or deleted? If so, then how? Let’s have a look. Read More
In Internet marketing, organic traffic is web traffic that comes from listings that aren’t paid for. These listings can include guides, search engines like Google or Bing and directories. Typically, when you want to make money blogging, search engines are the best source of organic traffic. Below are 6 smart ways to drive organic traffic to your blog or website.
#1 – Deliver Quality Content
One of the easiest ways in internet marketing to drive organic traffic is to deliver quality content to your readers. This is not only more appealing to visitors but it also gives them a reason to explore your site further. In addition to quality writing, it’s also important to choose your keywords. It’s best to use the keywords in the first and last 100 words of the article. Take care not to stuff your page with keywords, however, as most search engines penalize that. Read More
A daily activity undertaken by vast percentages of the population (when was the last time you glanced at your phone to catch your latest updates?), social media is an easy, accessible way for brands to communicate with, and excite demographics. As a hugely varied platform, going social can boost brand awareness, increase leads, sales, and amplify marketing efforts – so what should you be considering to make the most of its potential for your business? How do you write exciting, engaging social posts? Read More
Building a Twitter following doesn’t have to be a complicated process. When you build a following by being yourself, you’ll find you have a much more quality audience for your tweets. The people who choose to follow you will be more likely to be interested in your tweets, and to retweet and interact with you. Although it may take time to gain a substantial audience at first, the higher quality of your followers will make it more than worth the effort and time. Read More
So far we have already looked at the other two key aspects in promoting a website in great detail. These are firstly, creating the right content and secondly promoting that content. Promotion includes things like using the right keyword phrases to optimize content so as to attract traffic from search engines as well as using social media amongst other techniques.
Now we will examine the last key pillar in the successful promotion of a website which is measuring results. Read More
With the 10-year anniversary of the first release of WordPress coming up on May 25 of this year, a lot of attention is already being paid to the reigning champion of the blogging platforms and both how it changed the Internet and how the Internet changed around it.
On one hand, it’s amazing to look at how an upstart fork of b2/cafelog, one that was created simply because Textpattern wasn’t being updated, came to be such a dominant force on the Web and launch a company, Automattic, that now employs some 150 people worldwide.
On the other hand, it’s easy to look at WordPress as a besieged king. An application and a service created in a world of desktops and blogs now living in a world of mobile devices and social media.
It’s obvious that WordPress has helped to shape the Web we’re in today. It’s used by millions of blogs large and small, including many of the most popular sites on the Web. However, the question remains, will WordPress and the WordPress platform be as important in the next ten years as it has been the previous?
It’s tough to say, but I agree with Matt Mullenweg that there are a lot of reasons to be optimistic.
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More