You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
Posts Tagged ‘Social Media’
The online reputation of your business is something that can have a great impact on the way your business is perceived by the people. When people search for your business, they come across the company website, social media links and other related information, considering that any particular person checks all of them, it is important to create a good impression through all these links. The important aspects that must be considered include:
It is a scenario that every blogger knows well: you have come up with a great topic for a post. Gathering the appropriate data, you begin to craft a brilliant article based around it. You rewrite and then edit it, finding the perfect photos to accompany it. This is a labor of love, done with every detail sculpted to the letter with the kind of pride you can only get from working for your own site.
Publishing your masterpiece, you sit and wait for the views, comments and social media shares to begin flooding in. After all, we have been taught over and over again that high quality is the main requisite for making both popular and even viral content. The results should speak for themselves. Read More
It is no longer “optional” to offer online content if you run a business.
Once upon a time, a business owner could create a website and call it a day. That time is gone.
Today, there are so many more platforms and outlets for content — and smart business owners recognize the competitive opportunity for those who embrace a media-making role. In addition to your primary website, there is demand for original content on blogs, social media, and mobile devices.
The one thing all of this content has in common is that it serves others. The content educates, assists, and informs your existing and potential customers.
In other words, content marketing. Read More
One of the most important responsibilities you have when operating any website is to ensure that you attract visitors to your site. Websites and blogs survive on page hits and a growing user base, so making sure that your blog gets regular visitors is of utmost importance.
There are many methods you can employ to help attract visitors. The first method you may wish to think about is simple advertising. Advertising works and there are many methods you can use to advertise your blog–both online and offline. It will cost you a little bit of money, but its expense all depends upon how badly you want people to see your blog.
Aside from advertising, other methods you can use to help promote your blog and attract visitors are: Read More
Congratulations, you’ve started a blog. So has everyone else in the neighborhood as well as their dogs. While you can’t lay claim to being the first blogger, you can build a blog that’s better than any other in your writing realm.
Here are seven ways to outshine your competition in any blogging niche:
1. Great Bloggers Have Authority
Via Flickr by ocjess
That’s right. If you plan to outshine the competition, you must have a well-rounded understanding of your blog’s subject matter. Want to start a food blog? Learn how to effectively use ingredients and create new recipes rather than regurgitating overly-circulated online recipes.
If you aren’t an expert on a particular post topic, find experts in the field and interview them. This brings an authoritative voice to the blog and provides value for readers. Read More
Lots of people engage themselves in creating their own Blogs with zest but their enthusiasm fades away with time. Just like how we experience extreme joy at times in life, blogging also has its own peak periods. Slowly as time passes by, we stop visiting our blogs. Very few have that energy in them to consistently maintain their blogs. I have my own blog and have been successfully maintaining it for a couple of years now. I can share a few tips with you on how to maintain a blog successfully. You can also motivate yourself for writing good quality content without losing interest. Read More
Social media is an excellent resource for every type of business—brick and mortar, online, or both. Twitter is one of the biggest social media networks out there, which means you’re missing out if you aren’t maximizing your tweeting potential. Here’s how to get more Twitter followers for your business, both the easy way and the hard way.
1. The Easy Way – Buying Your Followers
Social media can feel like a popularity contest—people judge the importance and prestige of their peers based on a single number: how many followers. The more followers you have, the easier it is to accrue even more followers. But how do you get people interested in the first place, when you’re just starting out? One shortcut that’s been gaining momentum recently is the practice of buying Twitter followers. If you want to buy some fake followers to raise your profile, all you need to do is visit one of the many third-party websites offering the service, enter your credit card number and Twitter handle, and you could gain thousands of “fans” over the course of a couple days. Prices vary, though it tends to be relatively inexpensive: some sites offer 1,000 followers for only $5. Though the practice is technically against Twitter’s terms of service, it’s incredibly widespread; high percentages of even the most famous tweeters’ followers are fake. Read More
So you want to indulge in the wild world of blogging? Many people do, and many people enjoy it. But blogging is not for everyone. It’s not an easy task that reaps thousands of rewards without any work. So before you think that blogs are all rainbows, unicorns and butterflies, get to know the four things that nobody ever told you about blogging.
1. It takes time.
Everything about blogging takes time. Setting up your blog will take time because you’ll want to ensure that you choose the right URL and have the design complement your brand or your blog’s topic. You’ll also want to have a few blogs written before your blog goes live so that it has time to resonate with the search engines. Creating useful and engaging blogs is also very time consuming. You want to ensure that you’re writing blog posts that will interest your readers and help you gain a following. You’ll also need to create blog posts on a consistent basis so that you keep your readers coming back, and you’ll also have to find the time to post all of them. Read More
If you’ve been beating your head against the wall trying to lower your bounce rate for your blog without any guidance or direction, don’t start to feel like you’re the only one. Most people that are struggling to keep their readers engaged, give up and move away from blogging. However, to truly figure out how to keep the attention of your readers, you must learn how to make your content “sing”; so to speak. Until you learn this, your fight for attention will be never ending. Read More