Posts Tagged ‘Social Media’
I was on my first assignment and task as a writer for a law firm. Because of the trend in social media lately, I decided to check how the law firms utilize and use it for their online promotional campaigns.
Recently, the demand for social media marketing has greatly increased for several reasons. One of these is the relatively low cost of maintaining marketing campaigns in social media sites. Plus there are a lot of channels to choose from.
Law firms now extensively use social media in their link building and SEO campaigns. No wonder why because social media is getting more attention. Read More
High school students will soon need online courses to remain competitive in the workplace, which may present unique challenges for educators. These courses can help prepare students to complete virtual courses in college and beyond. Whatever students end up choosing to study in order to complete their high school online education requirement, they’ll certainly end up savvier in the arenas of technology and social media…and an increased exposure to taking classes in an online environment will likely result in a greater number of students pursuing online undergraduate and graduate degrees after graduating high school. Read More
Building a brand around your website isn’t a simple process, not only do you have to create amazing content that readers want to engage with, you have to work off-site to spread the word about that content in a manner that peaks the interest of readers.
Unfortunately many new bloggers and even some seasoned writers fail to properly use social media properly, destroying the work they put into their posts before they have a chance to go viral.
In this section we’ll examine some of the ways you can destroy your blog by become over zealous about the use of social media.
1. Destroying Your Facebook Engagement Score
I’ve written about Facebook engagement numbers in the past. Many bloggers love to throw up 5, 10 or even more posts on their Facebook wall each day without realizing that your posts display to a decreasing number of Facebook page fans if your past posts show no or very little interaction. For example if you have 1000 fans but only one person likes a post, shares it or comments on it your engagement for that post is just .1% which means Facebook will find your posts to be lacking in content readers want and will therefore only show your next Facebook post to a few of your 1000 fans (typically better then 1.5% engagement is best). To correct this problem you should create engagement statements or questions around only your best posts while pushing your readers to ask questions, leave statements and share those posts. As your engagement score increases the traffic you drive to your website will increase with it. Read More
Social media has truly grabbed the attention of anyone hoping to drive traffic to a website in 2011. Everyone knows that social media is a great way to generate publicity for a website, but it is time consuming. Creating engaging content, commenting on articles across the web, tweeting, stumbling, connecting, following, friending, liking, even using VoIP phone systems for those who want to chatâ€”itâ€™s all a lot of work. The question then is this: How can you tell whether or not these efforts are actually making a difference? Looking at the number of followers on Twitter or number of â€œlikesâ€ on Facebook simply wonâ€™t do the trick. The quality of these interactions is simply too difficult to gauge. After all, how many times do you really visit the website youâ€™re following on Twitter? How many times have you clicked â€œlikeâ€ and then completely forgotten you did that in the first place?
The robust WordPress platform allows developer to quickly churn out competent plugins that can make our lives as web designers easier. In this weeks newest WordPress plugins we examine a new way to display Facebook Fan Box output, take a look at a grammar and plagiarism plugin and dive into the world of a page specific feedback tool.
We also examine a new way to import audio files from YouTube without the need for their included video and examine how users can easily use their social media logins to comment via the WordPress commenting system.
Take a look at each of the plugins below and let us know which one you find the most useful. Read More
What does a typical day in your life look like, technology-wise? Perhaps you find yourself waking up each morning feeling as if you simply must check your Facebook and email. And then maybe you decide to send a wake-up message into the Twitterverseâ€¦but not before looking at your Myspace account (just in case). After which you spend various moments throughout the day consulting your chosen Smartphone in order to check these social networks, again and again.
Well, youâ€™re not alone. It comes as a surprise to no one that online social networks have taken over many aspects of our day-to-day lives. A reported one-sixth of the planet is on Facebook, Twitter currently has about 175 million users â€“ and most of us can count ourselves among these numbers. People are absolutely addicted to social networking, no doubt about it. So, the question is: are these online social networks healthy or harmful to our overall well-being and happiness? Read More
The dirtiest words in my vocabulary when placed in a certain order are as follows: Search Engine Optimization. It’s not that I find SEO to be dirty in principle, but rather the fact that jumping to the top of search pages in a day and age where there are literally millions of blogs isn’t as simple as it use to be. For that reason alone I attempt to write most of my content these days with an emphasis on creating social media appeal.
To accomplish my goal there are several important aspects of my content that I try to focus on.
1. Ask Questions At The End Of Â Posts
This might seem like a no brainer but a lot of people fail to ask questions when finishing a post. As a blogger I always remind myself that my thoughts are mine alone and they may not reflect the views of my readership. By asking a question I form a relationship with each reader which means they are more likely to share their thoughts via Twitter, Facebook and other social media sights in order to discover what their friends think about the same topic. Read More
One of the features about the new Google+ social network is Sparks.
It has been said that Sparks needs to improve to become truly valuable and while there is a level of truth in that statement, I do think that the true power of Sparks lies in its simplicity and limited results, assuring that often the quality of the results seems to be very high. High also being based on less noise than when using Google Blog Search or Twitter Search.
Using Google+ Sparks
Making use of Google+ Sparks to find content is simple and very straightforward. Read More
As we talked about a few weeks ago, every time a visitor comes to your blog, they have expectations of your site that, if you fail to meet, could cause them to go away and forget about you almost instantly. All of the SEO and content generation efforts mean nothing if you can’t retain a decent number of your visitors.
The problem is that, though most bloggers carry those same expectations when visiting other sites, they simply don’t look at their work with the same level of objectivity and, as a result, often times forget to add key elements to their sites that keep visitors coming back.
But in addition to having the standard things like predictable navigation and a lack of distractions, there’s also certain content that you need to have on your site. These are pages that, while you might initially overlook them, can become incredibly important to new visitors who are trying to learn about you and your site.
So, if you don’t want your visitors to leave confused and disgusted, here’s what you need to make sure your site has.
Search Engine Optimization often is a difficult topic and not every blogger agrees that much time should be spend at it but too often people discussing the topic do not know what it all entails. So we sat down and created a What is SEO? infographic.
The graphic covers all basics of SEO and explains the different components of search engine optimisation: link infrastructure, keywords, social media campaigns, PPC and linkbait.