Posts Tagged ‘Social Media’
In Internet marketing, organic traffic is web traffic that comes from listings that aren’t paid for. These listings can include guides, search engines like Google or Bing and directories. Typically, when you want to make money blogging, search engines are the best source of organic traffic. Below are 6 smart ways to drive organic traffic to your blog or website.
#1 – Deliver Quality Content
One of the easiest ways in internet marketing to drive organic traffic is to deliver quality content to your readers. This is not only more appealing to visitors but it also gives them a reason to explore your site further. In addition to quality writing, it’s also important to choose your keywords. It’s best to use the keywords in the first and last 100 words of the article. Take care not to stuff your page with keywords, however, as most search engines penalize that. Read More
A daily activity undertaken by vast percentages of the population (when was the last time you glanced at your phone to catch your latest updates?), social media is an easy, accessible way for brands to communicate with, and excite demographics. As a hugely varied platform, going social can boost brand awareness, increase leads, sales, and amplify marketing efforts – so what should you be considering to make the most of its potential for your business? How do you write exciting, engaging social posts? Read More
Building a Twitter following doesn’t have to be a complicated process. When you build a following by being yourself, you’ll find you have a much more quality audience for your tweets. The people who choose to follow you will be more likely to be interested in your tweets, and to retweet and interact with you. Although it may take time to gain a substantial audience at first, the higher quality of your followers will make it more than worth the effort and time. Read More
So far we have already looked at the other two key aspects in promoting a website in great detail. These are firstly, creating the right content and secondly promoting that content. Promotion includes things like using the right keyword phrases to optimize content so as to attract traffic from search engines as well as using social media amongst other techniques.
Now we will examine the last key pillar in the successful promotion of a website which is measuring results. Read More
With the 10-year anniversary of the first release of WordPress coming up on May 25 of this year, a lot of attention is already being paid to the reigning champion of the blogging platforms and both how it changed the Internet and how the Internet changed around it.
On one hand, it’s amazing to look at how an upstart fork of b2/cafelog, one that was created simply because Textpattern wasn’t being updated, came to be such a dominant force on the Web and launch a company, Automattic, that now employs some 150 people worldwide.
On the other hand, it’s easy to look at WordPress as a besieged king. An application and a service created in a world of desktops and blogs now living in a world of mobile devices and social media.
It’s obvious that WordPress has helped to shape the Web we’re in today. It’s used by millions of blogs large and small, including many of the most popular sites on the Web. However, the question remains, will WordPress and the WordPress platform be as important in the next ten years as it has been the previous?
It’s tough to say, but I agree with Matt Mullenweg that there are a lot of reasons to be optimistic.
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
(Photo credit: SalFalko)
The online reputation of your business is something that can have a great impact on the way your business is perceived by the people. When people search for your business, they come across the company website, social media links and other related information, considering that any particular person checks all of them, it is important to create a good impression through all these links. The important aspects that must be considered include:
What are your customers saying about your business, products or services?
What information are they reading about your business practices?
What sources are used to talk about your business? Read More
It is a scenario that every blogger knows well: you have come up with a great topic for a post. Gathering the appropriate data, you begin to craft a brilliant article based around it. You rewrite and then edit it, finding the perfect photos to accompany it. This is a labor of love, done with every detail sculpted to the letter with the kind of pride you can only get from working for your own site.
Publishing your masterpiece, you sit and wait for the views, comments and social media shares to begin flooding in. After all, we have been taught over and over again that high quality is the main requisite for making both popular and even viral content. The results should speak for themselves. Read More
It is no longer “optional” to offer online content if you run a business.
Once upon a time, a business owner could create a website and call it a day. That time is gone.
Today, there are so many more platforms and outlets for content — and smart business owners recognize the competitive opportunity for those who embrace a media-making role. In addition to your primary website, there is demand for original content on blogs, social media, and mobile devices.
The one thing all of this content has in common is that it serves others. The content educates, assists, and informs your existing and potential customers.
In other words, content marketing. Read More
One of the most important responsibilities you have when operating any website is to ensure that you attract visitors to your site. Websites and blogs survive on page hits and a growing user base, so making sure that your blog gets regular visitors is of utmost importance.
There are many methods you can employ to help attract visitors. The first method you may wish to think about is simple advertising. Advertising works and there are many methods you can use to advertise your blog–both online and offline. It will cost you a little bit of money, but its expense all depends upon how badly you want people to see your blog.
Aside from advertising, other methods you can use to help promote your blog and attract visitors are: Read More