Posts Tagged ‘Sunday Morning SEO’
by Dee Barizo on March 14th, 2010
I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?
In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.
It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
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Categories: Blogging Tips
Tags: guest posting, link building, seo, Sunday Morning SEO
by Dee Barizo on March 7th, 2010
A couple weeks ago, I published my regular post on a recurring event in my niche. The event was a product release that comes out about once every three months. Typically, I rank right away for the relevant keywords because most of my competitors are not very knowledgeable about SEO. However, this time I did not get my usual traffic spike.
So, being the curious cat that I am :), I did some investigating.
I looked at the search engine results page (SERP) for the most relevant keyword and saw that my post was not in the top 50 results. Instead, a site had scraped (copied through automatic means) the opening sentences of my blog entry and was ranking on the third results page. Also, they cloaked their post. In other words, they redirected it to a unrelated product.
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Categories: Blogging Tips
Tags: scraper, seo, spam, Sunday Morning SEO
by Dee Barizo on February 28th, 2010
In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.
In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.
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Categories: Blogging: How To
Tags: content, link building, seo, Sunday Morning SEO
by Dee Barizo on February 21st, 2010
Creating content that attracts links is one of the most efficient ways to build links. Link building is usually a time consuming task so anything that makes it easier is a welcome strategy.
If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.
While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.
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Categories: Blogging Tips
Tags: content, link building, seo, Sunday Morning SEO
by Dee Barizo on February 14th, 2010
I came across 3 great articles about SEO that are especially helpful if you’re new to the field.
Also, these articles are great if you’re confused about SEO. The search industry can be a confusing one because there are many spammers spouting off misinformation to get more sales. But the articles are solid and contain useful advice.
Another reason I like them is because they’re written by Brian Clark, who I consider to be one of the best writers in the blogging field. Brian has a lot of experience as a copywriter both offline and online. He’s able to take complex topics and explain them so that they’re easy to understand.
So, free up some time, grab a cup of coffee, and check out the following articles if you want to know the fundamentals of SEO including why it still matters.
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Categories: Blogging Resources
Tags: beginner, seo, Sunday Morning SEO
by Dee Barizo on February 7th, 2010
From the early days of the blogosphere, savvy bloggers realized they could get traffic and links by offering free posts to other bloggers. The bloggers receiving the posts were happy to get free content. It was a classic win-win situation.
This strategy of guest posting is not only effective for SEO and referral traffic, but it also builds your reputation, brand, and credibility.
If you want to have a successful guest posting campaign, consider these 3 rules.
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Categories: Blogging Tips
Tags: guest posting, seo, Sunday Morning SEO
by Dee Barizo on January 31st, 2010
In my last post, I talked about using an SEO tool to evaluate a site’s link authority. In this post, let’s look at why you should be evaluating sites and how to apply the information you get from your research.
Getting quality backlinks is the best competitive advantage you can get in SEO. Backlinks are a major part of the search engines’ algorithms and it’s much harder to copy someone’s backlinks than their keywords.
You can focus on keywords but keywords are easy to implement. Once a webmaster figures out that they are important, he can look at the free keyword tools, find relevant keywords, and then add on their website. Compare that process to building links on quality sites.
That’s why the search engines place a lot of value to backlinks on their algorithms. With the early search engines, you could just place keywords on your site and you would rank pretty quickly. Savvy SEOs realized this and created many low quality sites that dominated the search results. Google became the best search engine by focusing more on links instead of keywords on a site. This focus helped Google create search results filled with more quality sites than their competitors.
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Categories: Blogging Tips
Tags: link building, seo, Sunday Morning SEO
by Dee Barizo on January 24th, 2010
The SEO Toolbar is easily one of my favorite tools. Franky makes a great point that the best SEO tip is simply create great content. But once you’re creating quality posts on a regular basis, you can boost your rankings by intentionally getting links from authoritative sites. This tactic is especially useful for blogs that don’t have a lot of traffic and subscribers. These blogs can get stuck with poor rankings because they don’t have the big audience that generates natural links.
The SEO Toolbar allows you to quickly tell how much link authority a site has. The more link authority, the more benefit you’ll get from their link.
To use this tool, you’ll first have to download the free Firefox browser since it’s a Firefox add-on. (Firefox should be your browser anyways. It’s more stable and secure than IE and it doesn’t have the privacy issue of Google’s Chrome.)
After you install the program, you’ll see the toolbar at the top of Firefox. Every time you surf to a new new page, you get SEO stats for the page and domain you’re visiting.
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Categories: Blogging Tools
Tags: SEO for Firefox, Sunday Morning SEO, tools
by Dee Barizo on January 17th, 2010
One of the easiest things you can do to improve your reputation on Google is exchange blogroll links with other blogs. This strategy is not the most powerful strategy in the world, but it can give you a small boost in rankings. And if you’re targeting different keywords than your competitors, you might even get big ranking improvements.
About two years ago, I started a blog on a popular TV show. I didn’t have time to do a comprehensive link building campaign, but I still wanted to get search traffic. I exchanged blogroll links with other blogs and my traffic increased by a couple thousand visitors per month.
Reciprocal links still have value despite what many SEO specialists say, but you do have to be smart about it. Here are two principles to keep in mind.
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Categories: Blogging Tips
Tags: blogrolls, seo, Sunday Morning SEO
by Dee Barizo on January 10th, 2010
Hello BloggingPro readers, my name is Dee Barizo and I’m the resident SEO geek. My SEO column for Blog Herald has moved here. I’ll be covering practical SEO tips to help you improve your rankings and get more search traffic.
Today’s topic is about web directories.
In the fast moving internet landscape, directories seems very outdated but they actually still work. For my day job, I do SEO for clients. I’ve seen their rankings improve after building links on directories.
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Categories: Blogging Tips
Tags: directories, link building, seo, Sunday Morning SEO
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