Posts Tagged ‘Sunday Morning SEO’
Many bloggers are concerned about branding, credibility, and being perceived as an expert over getting a lot of raw traffic. Of course, they don’t mind getting traffic but for various reasons, they choose to focus on those other elements. As such, they don’t do a lot of SEO because they think that SEO is a traffic-generating technique. Instead, they do other activities designed to build their brand like creating high quality content and social media marketing.
However, I think they misunderstand SEO. SEO is not just a strategy to get more traffic. It can also build your brand and credibility and make your site a top site in the eyes of many people.
I’m a big fan of learning from successes. A general piece of advice in many fields including blogging is that you can learn a lot from failures, but I think examining the things that have worked is a much better use of your time. Failures just teach you what not to do, but then you’re still stuck on the next step. After a failure, how do know if your next idea will work?
But successes are different. By nature, they give you much more insight in the things you need to be doing.
Also, analyzing your successes and focusing on them often brings a renewed sense of hope and motivation. You become more motivated because you won’t have to do something that’s totally new. Change is hard for us humans. Trying new things can be intimidating since we’re unsure if they will succeed.
But if we examine something we done ourselves that was successful, we’ll be more than willing to do it again. And we become more hopeful, because we’ve actually already done the task. We don’t have to worry whether or not we have the ability to do it.
The best link builders have figured out why webmasters link to other sites. Armed with this knowledge, they are able to build the toughest links and gain a big SEO competitive advantage over their competition. While the psychology of link building can be complex and nuanced, I think you can simplify it somewhat with a few broad foundational concepts. Here are three big reasons why people link out.
I sometimes hear bloggers say they don’t do keyword research. They have various reasons for ignoring this fundamental SEO strategy.
They say it’s too boring and laborious. They’re afraid it will make their writing too wooden and stiff. They believe it stifles their creativity as a wordsmith. They want to focus on their writing without resorting to a crutch.
They are similar to some of the writers I know who won’t use a thesaurus. (My response has always been, “Don’t you want to use every available writing tool?” I understand that it’s not good to use the thesaurus too much but I don’t see what’s wrong with using it occassionally.)
Many of these bloggers don’t really care about getting more search traffic so the traffic benefits from keyword research falls on deaf ears. But I’m here to tell you that keyword research, instead of stifling your writing, actually makes you a better writer.
I’ve argued before that writing guest posts is the best SEO strategy for bloggers. But how can you implement a guest posting campaign that’s both efficient and effective?
In this post, I’ll share my favorite method of guest posting that’s given me a lot of link building success. I call it the “Cold Call Guest Post Method”.
It’s probably not the best name since cold calling has bad connotations. But the method has worked very well for me and the bloggers I targeted have been very happy with my guest posts.
A couple weeks ago, I published my regular post on a recurring event in my niche. The event was a product release that comes out about once every three months. Typically, I rank right away for the relevant keywords because most of my competitors are not very knowledgeable about SEO. However, this time I did not get my usual traffic spike.
So, being the curious cat that I am :), I did some investigating.
I looked at the search engine results page (SERP) for the most relevant keyword and saw that my post was not in the top 50 results. Instead, a site had scraped (copied through automatic means) the opening sentences of my blog entry and was ranking on the third results page. Also, they cloaked their post. In other words, they redirected it to a unrelated product.
In my last post, I talked about checking your stats to find out which posts are attracting links. Then, you can use that information to create similar content and earn more links.
In today’s post, let’s look step-by-step at how to actually discover your linkworthy content. I’ll be using Google Analytics since it seems to be the most popular stats program. It’s free and has many features and stats. But with all complexity in the program, it can look cluttered and it can be hard to figure out how to do simple tasks.
Creating content that attracts links is one of the most efficient ways to build links. Link building is usually a time consuming task so anything that makes it easier is a welcome strategy.
If you read about linkworthy content, you’ll often find articles about the qualities the content should have. For example, some SEO experts talk about using humor or controversy. Others say you should be the first to scoop the latest news while there’s another camp that recommends giveaways and contests.
While these tips can definitely help, I favor a more pragmatic approach. I like to look at the content in my niche (including my own) that’s already getting links and then create similar content. I like this tactic because it takes a lot of the guesswork out of the equation.
I came across 3 great articles about SEO that are especially helpful if you’re new to the field.
Also, these articles are great if you’re confused about SEO. The search industry can be a confusing one because there are many spammers spouting off misinformation to get more sales. But the articles are solid and contain useful advice.
Another reason I like them is because they’re written by Brian Clark, who I consider to be one of the best writers in the blogging field. Brian has a lot of experience as a copywriter both offline and online. He’s able to take complex topics and explain them so that they’re easy to understand.
So, free up some time, grab a cup of coffee, and check out the following articles if you want to know the fundamentals of SEO including why it still matters.
From the early days of the blogosphere, savvy bloggers realized they could get traffic and links by offering free posts to other bloggers. The bloggers receiving the posts were happy to get free content. It was a classic win-win situation.
This strategy of guest posting is not only effective for SEO and referral traffic, but it also builds your reputation, brand, and credibility.
If you want to have a successful guest posting campaign, consider these 3 rules.