Posts Tagged ‘Sunday Morning SEO’
In my last post, I talked about using an SEO tool to evaluate a site’s link authority. In this post, let’s look at why you should be evaluating sites and how to apply the information you get from your research.
Getting quality backlinks is the best competitive advantage you can get in SEO. Backlinks are a major part of the search engines’ algorithms and it’s much harder to copy someone’s backlinks than their keywords.
You can focus on keywords but keywords are easy to implement. Once a webmaster figures out that they are important, he can look at the free keyword tools, find relevant keywords, and then add on their website. Compare that process to building links on quality sites.
That’s why the search engines place a lot of value to backlinks on their algorithms. With the early search engines, you could just place keywords on your site and you would rank pretty quickly. Savvy SEOs realized this and created many low quality sites that dominated the search results. Google became the best search engine by focusing more on links instead of keywords on a site. This focus helped Google create search results filled with more quality sites than their competitors.
The SEO Toolbar is easily one of my favorite tools. Franky makes a great point that the best SEO tip is simply create great content. But once you’re creating quality posts on a regular basis, you can boost your rankings by intentionally getting links from authoritative sites. This tactic is especially useful for blogs that don’t have a lot of traffic and subscribers. These blogs can get stuck with poor rankings because they don’t have the big audience that generates natural links.
The SEO Toolbar allows you to quickly tell how much link authority a site has. The more link authority, the more benefit you’ll get from their link.
To use this tool, you’ll first have to download the free Firefox browser since it’s a Firefox add-on. (Firefox should be your browser anyways. It’s more stable and secure than IE and it doesn’t have the privacy issue of Google’s Chrome.)
After you install the program, you’ll see the toolbar at the top of Firefox. Every time you surf to a new new page, you get SEO stats for the page and domain you’re visiting.
One of the easiest things you can do to improve your reputation on Google is exchange blogroll links with other blogs. This strategy is not the most powerful strategy in the world, but it can give you a small boost in rankings. And if you’re targeting different keywords than your competitors, you might even get big ranking improvements.
About two years ago, I started a blog on a popular TV show. I didn’t have time to do a comprehensive link building campaign, but I still wanted to get search traffic. I exchanged blogroll links with other blogs and my traffic increased by a couple thousand visitors per month.
Reciprocal links still have value despite what many SEO specialists say, but you do have to be smart about it. Here are two principles to keep in mind.
Hello BloggingPro readers, my name is Dee Barizo and I’m the resident SEO geek. My SEO column for Blog Herald has moved here. I’ll be covering practical SEO tips to help you improve your rankings and get more search traffic.
Today’s topic is about web directories.
In the fast moving internet landscape, directories seems very outdated but they actually still work. For my day job, I do SEO for clients. I’ve seen their rankings improve after building links on directories.
The link request can be a very effective tool for link building but it seems to be underused by bloggers. Many of them are hesitant to ask for links. They think it is too intrusive and spammy. Or they are not confident in their content.
Others have tried sending a couple requests but they didn’t have success so they stopped.
If you haven’t had success, here’s a principle that can help. Also, this principle can build your confidence and help you realize that link requests don’t have to be spammy. Read More
Rand Fishkin has an interesting prediction in his recent post, 8 Predictions for SEO in 2010. He believes that Twitter will become a part of Google’s ranking algorithm.
His argument is that Google has a history of innovating their algorithm to take account the most relevant link sources. And now it seems that Twitter has become the top place to share links instead of blogs and social news sites.
Sean Platt recently wrote about the power of keywords for Copyblogger. When he first started his business blog, he ignored keywords and just focused on developing a unique writing style. He got a lot of compliments for his writing but his blog was not making much money.
He switched his focus from “clever” writing to SEO writing by including keywords in his posts. The result was huge. He got more traffic and links and he made a lot of money. Read More
One of the underrated strategies in SEO is reading good books in your niche. You don’t hear a lot about this tactic. Many SEO specialists will talk about keeping up with the top blogs in your niche, but there are great benefits to reading books. Here are three of the biggest ones.
One of the exciting times for any blogger is when he breaks through a traffic plateau and reaches new levels of pageviews and visitors. Fortunately, I’ve seen my blog overcome a couple plateaus. In this post, I talk about the steps I took to reach new traffic levels. Read More
I’ve spent so much time building links to my blog that I forgot how much post frequency can increase search traffic.
Typically, I write 2-3 posts per week on my blog. But in the last four weeks, I’ve had more motivation so I wrote four posts every week. This proved to be a good decision as my traffic from search engines has increased by 20% in the last thirty days. Read More