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Posts Tagged ‘traffic’

Blogging When Things Slow Down

Slow Speed ImageIt’s that time of year: School’s out, workers are leaving for vacation in droves and, in the United States, it’s a holiday weekend.

If you don’t have a site that’s specifically targeted toward summer activities, it’s almost certainly the slow season.

For me and my sites, it’s pretty routine for traffic to drop between 25 and 33 percent during these months and, though the drop off is less than in previous years, it’s definitely noticeable this one as well.

So what’s a blogger to do?

The truth is that, while you can’t avoid the slowdowns that come with the seasons, you can make the best of them and use this relatively slow time to both improve your site and even grow it.

In short, if you treat the slower months not as a obstacle, but an opportunity, you can do a great deal of good that can have both you and your site ready for when things ramp up as the weather begins to cool off.

So what can you do with a temporary slowdown? Here are five suggestions to get you started. Read More

Categories: Blogging Tips
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How Google Get You to Their Site – Top Lessons in Internet Marketing and ‘Real Company Stuff’ From Google

When it comes to internet marketing, it’s safe to say that Google are the masters – in fact they pretty much invented SEO (intentionally or otherwise) and most forms of marketing are reliant on the search giants to some extent. But there’s a bit of a paradox there if you look closely, that being that Google is the perhaps the only site on the web to whom SEO doesn’t apply. There’s not much point in Google trying to get to the top of the SERPs, seeing as you’d have to be on their site already for that to be any use…

 

google

So what does Google do when they need to get hits/attention? How do they ensure people keep talking about their service and keep coming back? They do what any business has done for years: proper, old-fashioned marketing and PR.

This is something that’s very relevant to other webmasters today too. With the changes to SEO lately causing a lot of disruption in the industry, it’s this kind of old fashioned marketing and promotion – or ‘Proper Company Promotion’/'Real Company Stuff’ as it’s being called – that a lot of web marketers are turning to instead. So what can we learn from Google themselves when it comes to generating buzz for our site and making people want to share? Here are some of their best techniques…

The Doodles

wpid-photo-jan-14-2013-1115-am

‘Google doodles’ are the images that appear on the Google homepage in the place of the normal Google logo and that are often interactive. Sometimes this will be a static image to commemorate a special date, but in other case it can be more – such as the Star Trek story or the highly entertaining Pac Man game.

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Categories: Marketing
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10 Tips to Drive Lots of Traffic to Your Blog

If you have been working on blogs for some time or had spent some time in blog sphere you must be aware about the ratio of successful blogs when compared with total number of blogs that are created. I would say there are very few blogs that are able to build lots of targeted traffic over the period of time and become popular. I have been working on blogs and website creation and promotions for more than 7 years now and in this duration have gained knowledge about how to increase traffic to a website.

From today guest post, I will be sharing 10 tips that will help you drive lots of targeted traffic to your blog and website from search engines and other sources. From this guest post, I will try to answer some basic questions like how to bring traffic to your website or best ways to increase traffic to a website etc. Frankly speaking there are lots of ways we can actually use to build targeted traffic to our blog. It’s also true some techniques which work for me may or may not work for you. I himself have noticed, I got 400 plus visits from a single guest post on some occasions while sometime I end up getting 4-5 visits only from a guest post which is also published on a popular blog in my niche. Read More

Categories: Blogging Resources, Blogging Sense, Blogging Tips
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Blogging Pitfalls: The Holiday Funk

It’s December 22nd, just three days away from Christmas and a little over a week away from New Years. For most Western bloggers, this is one of the slowest times of the years.

Schools are closed, businesses are winding down, employees are heading off to vacation and people are spending time doing things other than surfing the Web and reading blogs. Unless your site is somehow targeted at the holidays, such as a store or a holiday-themed blog, traffic has likely already taken a dip and will continue to be lower through the New Year.

This can be a tough time for bloggers. Not only can the lower traffic be depressing and discouraging, but bloggers too are taking time away from their sites to be with their families and focus more on offline activities.

This can make it tough for bloggers to find their footing and return later when traffic begins to pick up and things return to normal. That, in turn, means that the holidays are a time of year when many bloggers step away from their sites for a few weeks, with every intention to return, only to leave it behind completely.

The holiday funk can be brutal for bloggers. But learning how to beat it can help make you a better blogger and turn 2011 into an even better year.

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Categories: General
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Blogging Pitfalls: How Worshiping Analytics Can Kill Your Blog

Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.

Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.

But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.

This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More

Categories: Blogging Tips
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The Most Important & Effective Strategy When Business Blogging

Corporate BloggingIncorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in goals and audience but at the same time there are techniques that are guaranteed to produce results whatever the goals may be.

Let’s discuss what readers of corporate blogs are looking for and what elements will keep them coming back for more and even make a purchase.

Its Not Only About Self Promotion

Traditional advertising focuses on promoting how wonderful a company’s products are. We are constantly bombarded by these ads over the television and personally, I have become immune to every single one of them. I have never purchased an item based on just flat out promotion except for that once in a while awesome never before seen product. Also, technology has made it possible to skip advertisements so we might need to move away from television ads and find more unique and dynamic methods.

This type of advertising and self promotion will not work for blogging if you’re considering to move the same old strategy there. Its fine to have a post on new products, deals and freebies occasionally but it should not be the essence of your blog. Read More

Categories: Blogging Resources
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7 Tips for Bootstrapping Your Blog Traffic

Any time you start a new blog, the biggest concern tends to be “how do I build traffic?” Unless you’re hiring or have a crack team of web gurus who know the tricks for building up your blog fast, you’ll just have to do it yourself. However, if you haven’t luxury of a big budget and have minimal time, one recourse is to bootstrap your blog traffic with the same general principles with which entrepreneurs bootstrap their startup businesses with minimal funds and resources.

Here are some tips for leveraging your publishing and promotional plan to build initial trickles of traffic into much more.

Write content and publish consistently

It’s easy to come up with a plan, even create an editorial calendar. It’s much harder to actually stick to a consistent schedule. This is a common area of difficulty for bloggers, but important to master. Let’s just say that search engines and readers both love consistency of frequency. Unless you’re running a news site, you don’t necessarily have to publish tons of content daily. Read More

Categories: Blogging Tips
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Use WordPress As Private Network To Promote Your Content On Social Networks

Many people blog for fun while others blog to make money but at the end of the day most of us all have the same purpose in mind and the game is all about one thing, one word: traffic.

There are many different approaches to blogging and the best way to achieve long term success with your blog is to create valuable content but sometimes your entries need that small push to take off and you will have to promote your entries, often relying on friends/colleagues to get those first submissions/votes on social networks. On platforms such as StumbleUpon or Reddit verticals those first initial votes can make the difference between no referrals or thousands of visitors to your post.
So off you go hitting up all your friends on Twitter, Facebook and in Basecamp. Guilty as charged.

In this entry I am going to show you how you can easily set up a private network with WordPress and 3 plugins only, to promote your entries among, together with friends, hoping for those often crucial initial votes, submissions to the main social networks to maximally promote your awesome content. Read More

Categories: Blogging Tools, WordPress Tips
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Sunday Morning SEO: Breaking Through Traffic Plateaus

traffic-plateau-graphOne of the exciting times for any blogger is when he breaks through a traffic plateau and reaches new levels of pageviews and visitors. Fortunately, I’ve seen my blog overcome a couple plateaus. In this post, I talk about the steps I took to reach new traffic levels. Read More

Categories: Blogging Tips
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5 Things to Try When Nobody’s Visiting Your Blog

This may sound familiar to some bloggers: You’ve been blogging for almost a year now in a pretty uncrowded niche. You’ve been thinking of nice topics to blog about and your writing is pretty OK. But when you look at your web traffic stats, you see something that doesn’t even reach 300.  So what do you do?

Maybe you haven’t tried these five things to help your blog traffic:

  1. Invest some cash on advertising – You don’t have to spend an arm and a leg to get some advertising on the web. Pay Per Click advertising is pretty flexible when it comes to budgets. Or try to put banner ads on a popular blog. (Ideally, that blogger is a friend of yours. :P)
  2. Promote via micro-blogs – There’s a school of thought that micro-blogging (read: Twitter) is killing blogging. While it’s arguable, but if you have a healthy number of followers, try to tweet about your latest blog post.
  3. Tell your friends – Don’t underestimate the power of the offline social network. The common irony is that bloggers often tell the online world about their blog but not their offline friends.
  4. Alter your writing style – You don’t have to take writing classes, simple alterations to your writing to make it easy to absorb. Focusing more on web usability can also help your new writing style.
  5. Change your blog theme – Blog themes are not expected to blow anyone away, but it should facilitate the reading of blog posts. Maybe your blog template is as cluttered as your closet– better change it ASAP.

Your blog may not be the Boing Boing’s or the Huffington Posts of the world, but trying other things to get people to notice it can help your voice be heard.

Categories: Blogging Tips
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