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Posts Tagged ‘traffic’

Blogging Pitfalls: The Holiday Funk

It’s December 22nd, just three days away from Christmas and a little over a week away from New Years. For most Western bloggers, this is one of the slowest times of the years.

Schools are closed, businesses are winding down, employees are heading off to vacation and people are spending time doing things other than surfing the Web and reading blogs. Unless your site is somehow targeted at the holidays, such as a store or a holiday-themed blog, traffic has likely already taken a dip and will continue to be lower through the New Year.

This can be a tough time for bloggers. Not only can the lower traffic be depressing and discouraging, but bloggers too are taking time away from their sites to be with their families and focus more on offline activities.

This can make it tough for bloggers to find their footing and return later when traffic begins to pick up and things return to normal. That, in turn, means that the holidays are a time of year when many bloggers step away from their sites for a few weeks, with every intention to return, only to leave it behind completely.

The holiday funk can be brutal for bloggers. But learning how to beat it can help make you a better blogger and turn 2011 into an even better year.

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Categories: General
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Blogging Pitfalls: How Worshiping Analytics Can Kill Your Blog

Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.

Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.

But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.

This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More

Categories: Blogging Tips
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The Most Important & Effective Strategy When Business Blogging

Corporate BloggingIncorporating a blog within any small to large organization’s website can be one of the most important decisions that could be made. Blogs are extremely effective for driving sales, web traffic, building brand awareness and strengthening relationships with customers. However, corporate blogging can be somewhat different from a regular personal blog due to differences in goals and audience but at the same time there are techniques that are guaranteed to produce results whatever the goals may be.

Let’s discuss what readers of corporate blogs are looking for and what elements will keep them coming back for more and even make a purchase.

Its Not Only About Self Promotion

Traditional advertising focuses on promoting how wonderful a company’s products are. We are constantly bombarded by these ads over the television and personally, I have become immune to every single one of them. I have never purchased an item based on just flat out promotion except for that once in a while awesome never before seen product. Also, technology has made it possible to skip advertisements so we might need to move away from television ads and find more unique and dynamic methods.

This type of advertising and self promotion will not work for blogging if you’re considering to move the same old strategy there. Its fine to have a post on new products, deals and freebies occasionally but it should not be the essence of your blog. Read More

Categories: Blogging Resources
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7 Tips for Bootstrapping Your Blog Traffic

Any time you start a new blog, the biggest concern tends to be “how do I build traffic?” Unless you’re hiring or have a crack team of web gurus who know the tricks for building up your blog fast, you’ll just have to do it yourself. However, if you haven’t luxury of a big budget and have minimal time, one recourse is to bootstrap your blog traffic with the same general principles with which entrepreneurs bootstrap their startup businesses with minimal funds and resources.

Here are some tips for leveraging your publishing and promotional plan to build initial trickles of traffic into much more.

Write content and publish consistently

It’s easy to come up with a plan, even create an editorial calendar. It’s much harder to actually stick to a consistent schedule. This is a common area of difficulty for bloggers, but important to master. Let’s just say that search engines and readers both love consistency of frequency. Unless you’re running a news site, you don’t necessarily have to publish tons of content daily. Read More

Categories: Blogging Tips
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Use WordPress As Private Network To Promote Your Content On Social Networks

Many people blog for fun while others blog to make money but at the end of the day most of us all have the same purpose in mind and the game is all about one thing, one word: traffic.

There are many different approaches to blogging and the best way to achieve long term success with your blog is to create valuable content but sometimes your entries need that small push to take off and you will have to promote your entries, often relying on friends/colleagues to get those first submissions/votes on social networks. On platforms such as StumbleUpon or Reddit verticals those first initial votes can make the difference between no referrals or thousands of visitors to your post.
So off you go hitting up all your friends on Twitter, Facebook and in Basecamp. Guilty as charged.

In this entry I am going to show you how you can easily set up a private network with WordPress and 3 plugins only, to promote your entries among, together with friends, hoping for those often crucial initial votes, submissions to the main social networks to maximally promote your awesome content. Read More

Categories: Blogging Tools, WordPress Tips
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Sunday Morning SEO: Breaking Through Traffic Plateaus

traffic-plateau-graphOne of the exciting times for any blogger is when he breaks through a traffic plateau and reaches new levels of pageviews and visitors. Fortunately, I’ve seen my blog overcome a couple plateaus. In this post, I talk about the steps I took to reach new traffic levels. Read More

Categories: Blogging Tips
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5 Things to Try When Nobody’s Visiting Your Blog

This may sound familiar to some bloggers: You’ve been blogging for almost a year now in a pretty uncrowded niche. You’ve been thinking of nice topics to blog about and your writing is pretty OK. But when you look at your web traffic stats, you see something that doesn’t even reach 300.  So what do you do?

Maybe you haven’t tried these five things to help your blog traffic:

  1. Invest some cash on advertising – You don’t have to spend an arm and a leg to get some advertising on the web. Pay Per Click advertising is pretty flexible when it comes to budgets. Or try to put banner ads on a popular blog. (Ideally, that blogger is a friend of yours. :P )
  2. Promote via micro-blogs – There’s a school of thought that micro-blogging (read: Twitter) is killing blogging. While it’s arguable, but if you have a healthy number of followers, try to tweet about your latest blog post.
  3. Tell your friends – Don’t underestimate the power of the offline social network. The common irony is that bloggers often tell the online world about their blog but not their offline friends.
  4. Alter your writing style – You don’t have to take writing classes, simple alterations to your writing to make it easy to absorb. Focusing more on web usability can also help your new writing style.
  5. Change your blog theme – Blog themes are not expected to blow anyone away, but it should facilitate the reading of blog posts. Maybe your blog template is as cluttered as your closet– better change it ASAP.

Your blog may not be the Boing Boing’s or the Huffington Posts of the world, but trying other things to get people to notice it can help your voice be heard.

Categories: Blogging Tips
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4 Steps to Increase Your Blog Traffic – dailyblogtips.com

DailyBlogTips.com has a great article up about getting your daily traffic up past 1000 page views (and FAR beyond that), broken into 4 steps that make it easy to implement for just about anyone.

Here’s a bit to get you started from the first step…

First Step: Killer Articles (1 hour per day)

Spend one hour brainstorming, researching and writing killer articles (also called linkbaits, pillar articles and so on).

Notice that your goal is to release one killer article every week. If that is not possible for one every 15 days. So the one hour that you will spend every day will be dedicated to the same piece. In other words, expect killers articles to take from 5 up to 10 hours of work.

It goes into a fair bit of detail on each step, and comes complete with examples to get the creative juices flowing. If you are looking to expand your reach a bit, or just need some fresh ideas to move your blog into the future, this would be a good place to start.

Categories: Blogging Tips
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Reward Linking Blogs With a Shout-Out

How do you reward loyal readers? Of course, you link to their blogs, too. Or perhaps you can come up with a list of top commenters every month or so. How about loyal “linkers”? While linking blogs are usually automatically rewarded with pingbacks or trackbacks, it can also pay to regularly feature the top linkers. I recently learned this from Money Crashers, which usually posts the top referrers per month.

Most analytics software like Google Analytics or pMetrics usually lets you check the top referrers at a glance. So this shouldn’t be too difficult to do. While you can look for plugins that will do this automatically, but the personal touch would be much more appreciated.

Categories: Blogging Tips
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