As you write a post, it only takes a couple minutes to optimize the title tag, post title, and URL. The benefits are well worth it because you’ll rank for more keywords and get more search traffic.
A recent Wisdump commentary describes how marketing campaigns are asking people to search using keywords rather than type specific URLs. I am sure you have at least one friend or loved one who has not grasped the concept of URLs and remains highly dependent on Google for finding their way around the web. If you’ll […]