Posts Tagged ‘User Engagement’
Racking up thousands of pageviews and unique visitors might make you feel as if your work is more valuable then it use to be, however in the eyes of advertisers a websites success is based on more than just the number of people it reaches. One of the most important factors is the amount of time users spend on your website, known as “time on site.”
While there are many ways you can increase your blogs “time on site” numbers the following three options are simple to implement and can be placed on many of your top posts.
1. Add Video In Proper Placement Settings
Video in and of itself will typically increase “time on site” numbers because users are forced to sit through a video to learn more about your post, however the placement of video can drastically increase the chance that users actually watch your videos.
I often notice that blog posts will show a video at the top of the post, while that placement might mean users will engage with the video immediately it also lends itself to users leaving after gaining knowledge of your topic via the video. Read More
Your blog is only as good as the content you create, I’m sure by now you’ve heard it a thousand times “content is king” and while it’s true that naturally written content with plenty of information will help you score better with Google, Yahoo and other search engines, the real king of a good website is “user engagement.”
While websites use to be able to rely on static content that very rarely left the website, these days that’s simply not the case. When attempting to have your content read, ranked and distributed you really need engagement, thankfully there are some really simple writing and blogging devices we can use to increase your websites overall engagement.
1. Ask For User Engagement
You’ve just written a 2,000 word investigative piece on New York City corruption and while you’ve received a few thousand hits on the piece there’s still no comments to be had. So where exactly did you go wrong? It many cases bloggers simply don’t ask their readers to engage. At the end of my posts, whether there about New York City politics or a new gadget from Sony I always ask a question that was either unresolved in my post or that I believe will generate left/right chatter from groups that don’t necessary agree with one another.
Admittedly simply asking questions at the end of the post mostly helps sites with a regular reader base since those people are already more invested in your blog. Read More
When I first started using Facebook fan pages on my various websites I immediately began to think of those pages as an extension of Twitter. On Twitter I simply dump every story I write directly into my Twitter profile and allow my users to pick and choose what they read. However I soon realized that not only do Facebook users begin to ignore a fan page when their are too many posts popping up in their news feed, it can also cause Facebook to turn away from your pages, displaying them to less fans.
To better understand Facebook fan page engagement and why it’s important let’s take a look at what engagement does for a fan page.
1. Post Engagement Leads To Exposure
Many Facebook users don’t realize that the less engagement they receive on their fan page posts, the less future posts are shown to fan page subscribers. For example, if I setup a Facebook post on my page and of my100 page followers 5 people leave a comment I have a 5% engagement rank for that post. Because anything over 1.5% is typically seen as a high engagement score Facebook is more likely to show my next fan page post to all or most of my subscribers. If my engagement score falls below 1.5% however there’s a chance that only a fraction of my fan base will be shown my next posts in their news feed. Hence, post engagement leads to more website exposure. Read More