Social media has become the de facto venue for people to express themselves online. While it used to be that personal blogging was where friends and friends of friends would go to find out what was going on in other people’s lives, now it’s platforms like Facebook, Twitter, Instagram, Google+ (no it’s not a ghost town), and Tumblr where you will find people from all walks of lives.
More than a personal communication or expression tool, social media is being used by brands – corporate or personal – to expand their reach and interact with their target audience. Big brands like Coca-Cola, Oreo, Nike, and KFC are known to be on the ball when it comes to their social media accounts. Celebrities are not exempt, too. Just think of Rihanna, Justin Bieber (yeah, sorry if I’ve offended anyone just by mentioning him), William Shatner, and so many more. Then there are the athletes, influencers in the tech scene, influencers in the marketing scene, and so on. Read More