Tell me if this sounds familiar…
You just wrote a great piece of content and hit publish. You open up Google Analytics and eagerly await the huge flood of traffic.
But it never comes…
This is exactly what happened when I started writing blog posts on BootstrapBay; a marketplace for Bootstrap themes & templates that I co-founded 7 months ago.
After reading up on content marketing, I knew it could be highly effective. I started writing a bunch of tutorials and informative posts about the Bootstrap framework. Despite the great content, we were only getting 10-20 people a day visiting our site. I knew there had to be a better way to bring in more traffic and potential customers.
I then stumbled upon this post from Brian Dean over at Backlinko where he introduced something called “The Skyscraper Technique.” Read More
So you’ve got awesome content. Why isn’t everyone commenting on it and sharing it? Why isn’t it filling up Facebook feeds like the content of Buzzfeed, Viralnova, and Upworthy? What are you doing wrong? Why isn’t your awesome content going viral?
Truth be told, the use of the word “viral” in its current tech-related form is getting old. Sometimes, one even wishes that “viral” simply meant something related to health concerns; but those days are gone, and it’s content going viral that all online content creators want to happen.
If you’re been frustrated because you know that you are creating awesome content but you’re not getting the reach that you want, here’s an infographic that may help you go in the right direction.
Going viral. Catching the Internet by storm. That’s something that every content creator wants to achieve. Except that we know it is not that easy. Sometimes, a blog post that you have high hopes for just doesn’t seem to cut it. Other times, an entry that you didn’t really think much about suddenly gets hundredfold your regular views.
What’s up with that? Is there a recipe to ensure that your content catches on? Read More
Yesterday, I pulled up the site statistics for my main site and noticed that they were through the roof.
It was as if someone had just flipped a switch and ratcheted up my site’s traffic by about 4x. That traffic spike stayed with me through the entire night and through most of the day Monday.
Strangely though, it didn’t seem to be coming from anywhere. There was no referring site, no search engine query that I was scoring well on and no obvious cause for it. Even after a fairly lengthy investigation, I had no clue where the traffic was coming from.
It was so strange, that I even considered the possibility it could be a stat reporting error or a problem with my site. Neither checked out though as my content delivery network was reporting more traffic than usual and a live look at the traffic showed an organic patten for each visit/pageview.
To make matters more confusing, as soon as it began, it ended. About 5PM local time it was if the spigot was turned off and traffic immediately fell to normal levels.
What happened? I have no idea. But the incident got me thinking about traffic spikes to my site and the impact they’ve had.
This wasn’t the first or the largest traffic spike I’ve had, even over the past month. But over the years I’ve been running my site, I’ve noticed something, that while I’m always happy people are taking an interest in my work, with most spikes, there is little, if any, long-term effect.
So is it worth going after the big score when it comes to traffic? I’m a bit more dubious than I was almost eight years ago when I started, at least when it comes to me and my site. Read More