Tell me if this sounds familiar…
You just wrote a great piece of content and hit publish. You open up Google Analytics and eagerly await the huge flood of traffic.
But it never comes…
This is exactly what happened when I started writing blog posts on BootstrapBay; a marketplace for Bootstrap themes & templates that I co-founded 7 months ago.
After reading up on content marketing, I knew it could be highly effective. I started writing a bunch of tutorials and informative posts about the Bootstrap framework. Despite the great content, we were only getting 10-20 people a day visiting our site. I knew there had to be a better way to bring in more traffic and potential customers.
I then stumbled upon this post from Brian Dean over at Backlinko where he introduced something called “The Skyscraper Technique.” Read More
Any niche blog has a good chance of generating a fair amount of buzz. Because it is specified to a single category, it focuses the traffic it brings in and is able to reach a targeted audience much better than more general websites. One great example of this principle in action is the design blog, which is a highly relevant topic in today’s web-centric world.
Over the years a pattern has emerged from successful design blogs when it comes to subject, content and the process of running them. Through these patterns we can learn a lot about how to successfully market on a viral scale, especially with web sharing being a near-constant source of attention in a time when word of mouth has been adapted to provide an incredible source for marketing.
These are some of the best tips that can be learned from design blogs, which you can then take with you to begin your viral marketing campaign. Read More