Generally speaking, bloggers view analytics as a very good thing. There’s hardly a blog that isn’t running some kind of stats program whether it’s Google Analytics, WordPress.com stats or one of the countless other systems.
Analytics provide information that can be very valuable to a blogger. A good analytics system will give you stats that can tell you how many people are visiting your site, where they are coming from and what they do while they are there. This is practical information that can help direct on-the-ground action to improve a blog.
But many bloggers take analytics too far and become obsessed over them. Though we know that lack of blog growth is one of the key reasons for blog abandonment, it doesn’t always have to be, many bloggers make the mistake of treating the improving site statistics as the end goal for the blog, defeating the purpose of having analytics in the first place, which is to help you get the information you need to reach your goal.
This is how analytics, if used improperly, can actually do more harm to your blog than good and why you need to be careful not to take them too seriously. Read More