WikiLeaks has learned from celebrities that any publicity is good publicity. Even bad publicity typically generates interest in your business, just as it does for a celebrity. So when your business needs a boost, just do something bad. Do something very bad, because the worse it is, the bigger the interest, the more the publicity, the higher your traffic rates.
The public loves a circus, a spectacle, a debacle even. As Martin Luther, the Protestant Christian reformer of the Church, said, “When you sin, sin big.” Of course he ended it with, “so that you may more easily be forgiven.” However, we could rephrase his statement as a creed for the blogger: When you screw things up, really mess them up big time, so that you may gain the undivided attention of the public. Read More