Every blogger loves statistics. It’s nice to know how many people came to our sites, how they got there, what they read, how long they spent and where they went when they left.
But as neat as all of that is, as anyone who uses two or more systems knows already, these stats are far from perfect. Simply put, there’s a lot of wiggle room when it comes to getting those numbers and, despite having over a decade to perfect and hone our stat-gathering abilities, we seem to actually be getting farther away from firm, consistent information.
How so? There are actually too many ways to count. But here are just five ways of the more important ways that the stats you’re looking at every day are becoming less and less accurate and, more importantly, what you can do about it (if anything). Read More