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Posts Tagged ‘writing a blog’

How Long Should My Blog Posts Be?

How long should my blog posts be?  I’m asked this question all the time, and I always give the same answer.  It’s up to you.

I’m not trying to be vague with that answer, but your blog is your little place on the web and the honest answer to this question is that it’s entirely up to you to decide what you want to publish on it.  However, if you want your blog to grow and have a chance at being well-trafficked and popular, then there are some general guidelines that you should keep in mind as you write your blog posts.

First, blog posts are typically written in a more conversational, casual tone than articles, newsletters, websites, and so on.  Just as you wouldn’t want to drone on and on during a verbal conversation, you don’t want to bore your readers with what many bloggers refer to as bloggorhea (i.e., the blogging version of verbal vomit).

Second, people who consume content online usually prefer to digest small snippets of content that they can read and respond to quickly.  Save the lengthy paragraphs and pages and pages of the written word for a white paper or research report.  Keep your blog posts short and sweet.

Third, too much scrolling is never a good thing online, and that applies to the length of your blog posts, too.

So how long should your blog posts be?

Again, it’s up to you and depends on your goals for your blog.  If you want your blog to have a chance of attracting and retaining a sizable audience, then keep your blog posts succinct.  Lengthy posts can be broken into a series or edited to a blog-friendly word count.

While there is no magic number for blog post word counts, I’d recommend keeping your posts under 600 words.  In fact, if you can keep them under 500 words, that’s even better!  It’s important to write at least 250 words or so for search engine optimization purposes, so don’t write posts that are excessively short.  However, if your post is over 800 words, shorten it or break it up into multiple posts.

For example, this post is just over 400 words, but I’ve made my point.  There is no need to bore you with more details.

Bottom-line, don’t try to communicate too many ideas in a single blog post if doing so makes your post lengthy.  A focused blog (like a focused brand) is a stronger blog.  The same theory holds true for blog posts.  Focus is better than trying to be all things or do all things for all readers.

What do you think?  How many words are too many for a blog post?

Image: stock.xchng

Categories: Blogging Tips
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5 Easy Ways to Become a Blacklisted Blogger

Did you know there are some very simple things you can do on the social Web (and you might already be doing some of them) that can get you blacklisted, meaning you’ll be labeled as an annoyance, a person to avoid, or worse — a spammer?

Suffice it to say, if you want your blog and your foray into blogging to be successful, then you need to avoid the 5 ways to become a blacklisted blogger described below.

1. Fill your blog posts and comments on other blogs with links.

If you want to annoy people or be labeled a spammer, then fill your blog posts and the comments you leave on other blogs with links.  This includes links back to your own site as well as affiliate links, text link ads, and so on.  Links should enhance content.  They should not detract from it making it impossible to find the links that are actually useful vs. those that are just self-promotional or revenue-generating.

2. Only talk about yourself.

Follow the 80-20 rule where 80% of the content and conversations you publish and participate in on the social Web are not self-promotional and 20% or less are self-promotional.  No one wants to read what you have to say if all you ever do is talk about how great you are or your business is and try to sell your products or services. Read More

Categories: Blogging Sense, Blogging Tips
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