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Posts Tagged ‘writing online’

Writing online: why you should be F’ing up your sub-headings

The letter “F” isn’t just for four-letter words. It’s also a pattern you use to read online content. According to eye-tracking researchers like Jakob Nielsen, people scan web pages either as two horizontal stripes – that is, the headline  and first paragraph; and then a vertical stripe – the content that travels down the left-hand side of the page.

So what does this mean to you, the blogger?

Most page visitors won’t read past your first few words. They need to make a snap decision, to figure out if your content is worthy of their undivided attention. Your job is to make that decision-making process easy.

Here’s how… Read More

Categories: Blogging Tips
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