Posts Tagged ‘writing’
If you’re taking the time to start or maintain a blog, you probably want it to be good. You certainly don’t want to invest your time, energy and effort into creating something that’s mediocre or outright bad.
But blogging isn’t easy, in fact, it is incredibly difficult, requiring seemingly endless amounts of creativity, dedication and patience. This says nothing about the disparate areas of knowledge you have to have including design, writing and promotion just to find and keep an audience.
But quick fixes are very appealing. Everyone wants to know what one thing they can do or series of steps that they can follow to make their blog a big success. However, if it were so easy, every blog would be a success and it there wouldn’t be millions of abandoned sites littered all over the Web.
In short, while there are some great, easy tips that can help, none of them will make you a great blogger on their own.
However, there is a series of steps you can follow to become a better blogger. Unfortunately, none of the steps are easy and no blogger does all of them perfectly.
But, if you want to know the truth, here are the steps you need to follow to build a good blog and become a great blogger. Just don’t assume any of them can be done in a weekend, let alone an hour. Read More
Blogging is an intimate writing medium. That’s what distinguishes it from many other types of writing. Whether your blog offers a slice-of-life look at the day-to-day happenings in your personal world or discusses your company’s products, policies, and promotions, blogging is an up-close-and-personal way to do it. As a highly interactive medium (and we hope your blog does allow comments), blogging is, in a very real sense, a two-way conversation between you and your readers. And while you may do most of the talking via your (hopefully copious) blog posts, engaging with those who are interested enough to visit and read your musings day after day can help make you more authentic—and more successful—as a blogger.
But, let’s start from the beginning. Here are a few ways you can become a more authentic blogger and connect with your audience in a way that helps you grow a loyal and dedicated readership: Read More
The letter “F” isn’t just for four-letter words. It’s also a pattern you use to read online content. According to eye-tracking researchers like Jakob Nielsen, people scan web pages either as two horizontal stripes – that is, the headline and first paragraph; and then a vertical stripe – the content that travels down the left-hand side of the page.
So what does this mean to you, the blogger?
Most page visitors won’t read past your first few words. They need to make a snap decision, to figure out if your content is worthy of their undivided attention. Your job is to make that decision-making process easy.
Here’s how… Read More
Writers block: This happens more frequently than I am remotely comfortable with. The time when you find SEO copywriting the easiest is when you first start your career in this field. Your whole life up until that point is full of stories, events, insights; things that you feel have enough value to be of public interest. A lot like the embryonic stages of a relationship. Everyone has lots to share and catch up on in the honeymoon period but when that period expires, you move into the comfort zone whereby little communication is expended or even needed. With SEO copywriting, communication is always needed. It is the only fundamental rule of SEO copywriting! What can you do to keep your experiential outlook refreshed, and in turn, publishing kick-ass content? Read More
Coming up with fresh headlines for your articles day after day can sometimes become a little tiresome. It is very easy to put a title which comes into your head without actually spending time thinking about how powerful it is. When it comes to drawing in visitors to your sites the headline is perhaps the most important part of the content. After all it is this tag line which will be shared on your social media sites and perhaps in your email marketing too. If the headline fails to attract the right attention not many people will want to spend the time to click through and see if you have something which is worth reading. Read More
Almost every blogger wants to improve their writing and no blogger is perfect at it. However, the only way to truly get better at writing is to either keep working at it, writing every day for years on end, or to study it intensely in a classroom.
But if you don’t have time to either go back to school or wait for practice to improve your work, there are actually a few things you can do right now, in a matter of minutes, that can drastically improve the quality of your writing.
So, if you’re looking to create better written blog posts tomorrow, here are just a few things you can try to help spruce up and clean out your blog writing habits. Read More
It’s getting to be that time of year: The holidays are done, the calendar is preparing to roll over to a new year and everyone is looking for a fresh start. Even if 2011 was a great year, upon reflection, there is always room for improvement and the New Year, though really just another date, is a powerful moment psychologically and a great chance to start.
So, whether, you’re looking to get in shape, save money or start a new hobby with the new year, you may want to look at adding a few resolutions aimed at helping you grow your blog and online presence.
Best of all, these are resolutions that are simple and easy to keep, meaning that they may stick around long after you’ve abandoned some of you other well-intended changes.
So, if you’re looking for easy ways to improve your site in 2012, here are just a few suggestions you can commit to right now. Read More
One of the questions which many online copywriters ask themselves is whether they should keep on writing for other peopleâ€™s sites and get paid for it or start to write on their own sites which they could make money from.
It isnâ€™t a question which can be answered with a quick and simple â€œyesâ€ or â€œnoâ€, so here are some of the points to consider.
If you are a good, fast writer then you can make a reasonable living from writing for other people. You might never become a millionaire from it but if you want a steady, fairly predictable wage then you get it this way. With your own site things arenâ€™t quite so clear cut, as your earnings could vary greatly from nothing at all to a lot of money. If you like the idea of striking it rich with a huge income then you might like to give your site a go, but it you are happy with safe and steady then copywriting as a job is probably good enough. Read More
It’s a day that every blogger dreads. You wake up and, though you feel pretty good, you don’t really feel like blogging. Maybe you feel like working on your car, going for a walk or simply doing something else. No matter what though, you know you definitely don’t want to sit down and write a blog entry.
It’s a terrible feeling because it’s the moment where we watch our blog, something we most likely started because it was fun or something we were passionate about, go from being a joy in our lives to a burden.
Though the first time it happens, the feeling is probably only temporary, it’s a defining moment for you and your site. Furthermore, it’s a warning of what might be around the corner. Sadly, this feeling of loathing is one of the most common causes of blogging abandonment and what winds up killing a lot of great blogs.
So how do you prevent your blog from becoming just another job that you loathe? Keeping the passion alive isn’t easy, but it’s critical for the long-term success of your site. Read More
It can be easy to forget that the Web is a truly international phenomenon and that people visit and view our sites from every continent and from all over the world.
While this is a truly amazing thing as it means that our message and our information can, quite literally, spread all across the globe in the blink of an eye, not everyone comes to your site with the same mindset and background. In fact, every person who approaches your site brings with them their cultural, personal, political and even religious background.
This means that, even if we completely ignore or overcome the language barriers that exist on the Web, no two people read the same piece of content the same way. Everything we read is colored by our background and the same holds true for each of the other 6 billion people on the planet.
This can create a very serious problem. What might be simply hilarious to you and your friends could be brazingly offensive to someone in another country. While this might be fine if you’re trying to be somewhat offensive with your humor, it can be disastrous if you’re trying to get information across or win people over to your viewpoint.
This alone makes cultural differences and important problem to be aware of and a pitfall that is critical to avoid.