One of the both better and more annoying factors of WordPress is the huge amount of core features. Of course it is great to work with a platform which makes almost everything possible but this can also take away from your focus.
I am a big fan of taking out clutter, focusing on what really matters and love to simplify both life and working environment. The WordPress dashboard is well thought out, and popular, but I am the first one to launch an external writing application such as OmmWriter or WriteRoom, helping me focus just on content, especially when writing longer entries. For many smaller projects I am involved in, I prefer ‘simpler’ platforms than WordPress, platforms focusing more on blogging rather than on being the awesomest, most complete or extendable platform.
Enter Zen, a distraction free writing environment for WordPress by Mohammad Jangda. Read More
In the spirit of the holidays, it’s a good time to focus on the warm, fuzzy feeling of giving.
But as a blogger, how do you get into the whole “spreading the wealth” business?
But let’s get some things straight first: for a lot of professional bloggers, the content being written is focused on a particular niche.Â So try putting yourself on your readers’ shoes and ask the question “What’s in it for me?”
This may sound too mercenary-like (and the last thing about the holidays), but think about it– why should your readers care about your blog? If your blog is one thing that leads to benefits, such as wealth, a better life, orÂ more informed way of doing things, then there are reasons people will come back.
So, as a blogger, be generous in pointing the benefits and making sure your readers know that there is a benefit to reading your posts. Here are three ways to highlight the benefits:
- State the Obvious – If there’s a benefit your readers should find worth getting, say it! This may entail having an approach that’s more direct to the point and being clear with the benefits. Apple is very good in this because they are able to put the key benefits of their products very concisely.
- Reinforce with Images – Blog posts will always look a little shinier and spiffier with images (provided the image will provide the proper context.) The images can also reinforce the tangible benefit your readers can derive.
- Make the Benefit Scarce – Create a sense of scarcity with what you are offering because people respond to loss and scarcity in a more natural way than abundance. If you think the information contained in your blog post is only good for a season, then make it clear.
Remember, make the benefits clear, obvious, and worth getting. The benefit for you may be a better performing blog.