Posts Tagged ‘Youtube’
This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.
Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.
Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:
- 75% of users who viewed your video will visit your website
- There is a 74% increase in knowledge of your products and services after viewing your video
- 80% of users will watch the video while 20% will read the entire content
If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!
Video content is a great way for online retailers to promote their products and get them across their target market. Unlike static content such as text and images, videos present the products in a more dynamic fashion to help potential buyers decide much quicker whether or not to purchase from you. Not to mention, online videos are a great way to boost organic traffic and lead nurturing by 300%.
Sadly, among online retailers, only a handful are correctly incorporating online video into their marketing strategy. A research study launched by Conductor and Invodo called “The Marketer’s Guide to Video SEO” reveals that, out of the top 100 retailers in the 2014 Internet Retailer 500 list, only 16 have more than 10,000 videos on their site.
If you are a retailer who uses blogging as a platform to sell your products and goods, then it’s high time that you learn the ins and outs of online video SEO to maximize the chances of ranking for your content, as well as convert those visitors into actual buyers. Below is a list of ways on how to optimize your online videos.
YouTube is the number one source for online video viewing worldwide. From pet vids and music videos to how-to-tutorials and “make money blogging’ captures, the network is massive and provides most users with every type of video they could possibly want.
While the actual size of YouTube is impressive, many bloggers do not realize the importance YouTube can have on search engine optimization (SEO).
When uploading a YouTube video the name of the video being uploaded should match the users keyword focus. For example, if you are trying to attract people to a blog about “rescuing pitbulls” you will want to include that keyword phrase right at the start of your YouTube video. Some YouTube SEO experts also suggest including your website name at the end of the title although for purposes of avoiding the feel of spam I typically avoid that practice.
After naming your YouTube video it is essential that the video description also focus on the keywords you are attempting to target. Use the keywords directly at the start of the description to attract the strongest SEO possible is always suggested. Read More
Wondering how the top bloggers fill their sites with rich, exciting information? Care to know how professional bloggers drive herds of traffic to their site constantly? For many, the answer is going mobile. Let’s face it, there is only so much new and exciting going on outside our office windows. We’ve got to get out and experience life to craft enriching, intriguing blog posts. Going mobile is just the ticket.
1. Pro Bloggers Quickly Respond to Reader Comments
Image via Flickr by khanb1
If there’s a downside to having an adoring public, it’s that they demand constant attention. Pro bloggers know this is actually a good thing. Nothing frustrates readers more than a blogger who ignores their insightful commentary. When someone cares enough about what you’ve written to post a comment, it’s your duty to answer. Free yourself from the keyboard and get the app for your blogging platform (WordPress, Blogger, etc.). Then you can always answer comments and questions quickly, wherever you go. Read More
Google Analytics Hacks (Photo credit: Search Engine People Blog)
Keeping track of your website is a big deal, and with pretty much everything else going mobile, your analytical tools should be too. Most analytics update in real time, so why not get a mobile analytics app to help you actually track your site as views happen. Here are the best analytical tools for your mobile phone.
Google Analytics Mobile – One of the most popular analytical tools of all time, Google Analytics is now available on your mobile phone. The app features complete access to Google’s Analytics dashboard including website, app, and site analytics. You can log into this in the same way you would online, which makes the app simple and easy to use. Read More
Any blogger worth his salt either already has his own Youtube channel or is working his way into harnessing the benefits of online video. Though creating short educational videos on YouTube won’t turn anyone into an overnight viral sensation, such tutorial videos can easily help any blog gain traction.
If you’re very spot on with the topic of your blogging niche, you can easily end up with a massive amount of followers since educational videos are useful to just about anyone. In particular, users with short attention spans as online videos provide the perfect platform for users to learn something on the fly.
The robust WordPress platform allows developer to quickly churn out competent plugins that can make our lives as web designers easier. In this weeks newest WordPress plugins we examine a new way to display Facebook Fan Box output, take a look at a grammar and plagiarism plugin and dive into the world of a page specific feedback tool.
We also examine a new way to import audio files from YouTube without the need for their included video and examine how users can easily use their social media logins to comment via the WordPress commenting system.
Take a look at each of the plugins below and let us know which one you find the most useful. Read More