Blog : Understanding the Information Reformation That’s Changing Your World
Author: Hugh Hewitt;
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“Blog” is short for “Web log”-an online site with time-dated postings, maintained by one or more posters, that features links and commentary. But that is like saying a car is a means of transportation featuring four wheels. Millions are changing their habits when it comes to information acquisition, and the blogosphere has appeared so suddenly as to surprise even the most sophisticated of analysts. In Blog, best-selling author Hugh Hewitt helps you catch up with and get ahead of this phenomenon.

Up until now no influential blogger has written a definitive book about this phenomenon. Since Hugh Hewitt’s blog site -HughHewitt- was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People’s attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers’ habits and to position yourself as well as your business or organization at the forefront of this information movement.

The Weblog Handbook: Practical Advice on Creating and Maintaining Your Blog
Author: Rebecca Blood
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Weblogs–frequently updated, independently produced, and curiously addictive–have become some of the most popular sites on the Web today. The Weblog Handbook is the first book to explain how weblogs work and explore their impact on the media landscape.

There is no formula for creating a superb weblog–but there are lessons to be drawn from maintaining one. In The Weblog Handbook, Rebecca Blood draws on her experience as an early participant in the weblog community to share what she has learned in three years of “living online.”

With a clear and engaging voice, Rebecca explains how to choose among the available tools, even walking the beginner through the process of creating their first weblog. Along the way she answers commonly asked questions concerning weblog etiquette, how to attract readers, and the qualities that make a weblog stand out, alerting the novice to considerations–and pitfalls–they didn’t know to ask about.

For students of digital culture, The Weblog Handbook provides an account of the history of the movement, an explanation of the “weblog method”, and a thoughtful examination of weblogs and journalism.

Finally, Rebecca examines how the weblog community has grown and changed, the dangers confronting it, and the ways in which weblogs are affecting and affected by both online and offline culture.