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Things to Know Before Freelance Blogging

Development and internet service. Human resource and self employment

If you have dreams of becoming a successful freelance blogger (successful financially), there are a few things you need to know. First, it’s very unlikely that you’ll earn a lucrative salary if you accept a permanent, full-time blogging position. Those are very few and far between to begin with, but bloggers also need to focus on defining what their “hourly rate” is without actually accepting an hourly rate. Bloggers should determine a per word rate, or a flat rate per project based on an average word count, and then determine what “hourly rate” that adds up to. Read More

Categories: Blogging Tips

5 Ways to Drive More Blog Comments and Greater Engagement

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A mark of an engaging blog post is the number of insightful comments made on it.

While this may not be a high priority to most, bloggers nonetheless must need to make a concerted effort to drive more comments into their blog posts. This way, they can cultivate their relationship with these commenters by replying back to them and building off something from there, among other benefits.

If you want to receive more comments from your blog posts to enjoy the advantages of having lots of engaged readers, then here are tips that you should follow.

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Categories: General

BloggingPro Job Board Highlights, January 12, 2015

Job board highlightsGood morning, everyone. We’ve got some interesting jobs for you in this week’s edition of the job board highlights.

We hope you get a gig or two this week. Good luck!

Web Writer for HealthyHearing.com

Healthy Hearing is looking for a freelance writer to join the Healthy Hearing Editorial team. This position is responsible for gathering information online, writing articles about hearing loss, hearing aids and related topics, entering copy into their administrative portal and maintaining best practices for SEO as set forth by Healthy Hearing.
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Categories: Jobs

Web Design Trends From 2004 – 2015

Web design has gone a long way since the public was introduced to the Internet. The origins of web design can be traced back to the early 90s, soon after Tim Berners-Lee proposed to create a global hypertext project. Around 1993, there were already several browsers, but those were really early days, with interfaces being basic and heavy on text. In that period, access to the Web was limited to a certain niche – let’s just say that it was the domain of nerds.

web design trends

Today, everyone can go online, and web design is a very different landscape, with many trends coming and going. And while designing web sites and blogs used to be the domain of pros, today, practically anyone with the desire can design his own blog. To maximize the results of your design efforts, you need to know about web design trends – what works and what doesn’t. Read More

Categories: Blog Design

Going All in On Big Data: Ways to Successfully Leverage Blog Analytics

Workstation, web analytics information and development website s

It’s time for bloggers to pay attention to big data.

A recent study launched by Conductor182 Marketing Executives Reveal Their 2015 Success Tactics” surveys 182 execs on these core areas in marketing: customer targeting, performance measuring, interaction within the organization, and technology valuation.

Among the valuable findings featured in the white paper, one thing stands out the most that not only marketers should take notice, but also bloggers: 61% of marketing executives believe that big data is much more important now than it was 12 months ago.

Why is this important for bloggers?

As a blogger, your primary role is to provide high-quality content that abides by your goals and objectives and promote them across all your social channels. This way, your post receives traction with your target audience and drive more traffic to your blog.

While there’s nothing wrong with sticking to this responsibility, it is also important to be able to track and measure the performance of your blog content strategy in order to produce optimized posts based on the data from your previous content.

Using the big data you have accumulated using your choice of analytics tool – Google Analytics and Clicky being two of the most popular – you can see what sticks with your audience, which posts receives the most visits and converts the most, and which referral channels drive the most traffic.

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Categories: Blogging Tips

Turn Your Old Blog Post Into…a Video File

This post is the fourth part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.

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Video marketing is arguably the best and most effective content marketing strategy you can implement on your blog to meet your online goals – whether it’s to drive more traffic or increase sales of your products or services.

Consider these eye-popping statistics from the Small Business Video Marketing Guide by Digital Sherpa:

  • 75% of users who viewed your video will visit your website
  • There is a 74% increase in knowledge of your products and services after viewing your video
  • 80% of users will watch the video while 20% will read the entire content

If you are not familiar of these facts before, among others mentioned here, then you should definitely harness the potential of video marketing to your business. Aside from incorporating this into your content strategy, you can begin by turning your old blog post into videos!

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Categories: General

BloggingPro Job Board Highlights, January 5, 2015

Job board highlightsHappy New Year!

Here are your job board highlights. Good luck!

Freelance Food Writer

The Daily Tea is an online magazine for tea enthusiasts. They’re looking for experienced food writers to write recipe headnotes (the short, descriptive blurb which precedes the ingredients).

Each headnote is approximately 75 words. The objective is to create irresistible content, so the copy should be descriptive, evocative, intelligent and concise.
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Categories: Jobs

A Blogger’s Resolution Checklist for Better Content in 2015

Goals 2015

2014 is coming to a close. And with 2015 hours from now, we at BloggingPro would like to greet you a HAPPY NEW YEAR in advance!

As the New Year is associated with new beginnings, it has become customary for people to come up with a list of resolutions to commit to in the coming year. Most of the resolutions involve people doing something that they weren’t able to do properly this year such as hitting the gym, losing weight, quitting smoking, and others. Through the resolutions, people are encouraged to become better versions of themselves and live life to the fullest.

As a blogger, you will have to come up with a list of things that you could do better in 2015. This way, you will be able to lift the performance of your blog (drive more sales, increase traffic, and other goals you have set for it) by practicing better blog habits.

Below are some suggestions that you can include in your blogger resolutions.

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Categories: Blogging Tips

The Difference Between Single and Double Opt in for Gated Content

Editor’s note: This post was written by Barrett Dastrup, a writer in the tech and business space. When he’s not writing you’ll find him listening to podcasts, reading up on digital marketing blogs, or learning how to cook. You can also connect with him on Twitter: @barrettdastrup.

gated content

The idea is simple. You want to increase marketing leads for your business, which means you need information, names, emails etc. And in order to get that information, you offer some form of useful content that visitors to your site would like to have. The only thing they need to do is fill out a form that asks for this information, click submit, and voila, the content is theirs. This concept is not new, and many posts have already been written about gated content. A recent post right here on BloggingPro even mentioned a WordPress Plugin, MailPoet, that helps you do just this. Read More

Categories: Blogger Tools

Turn Your Old Blog Post Into…an Audio Podcast

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This post is the third part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.

Podcasting is a great way to establish your authority within your niche as a subject matter expert by discussing news, trends, and tips to your target audience. While podcasting shares the same goals with blogging, the advantage of a podcast over a blog post are as follows:

  • Easy-to-digest form of content. Instead of reading the content as with a post, users can simply grab the file and play it while doing something else. This is especially true with audio podcasts, where users can listen to the track on their smartphones while traveling to and from work or doing menial tasks.
  • Better way to communicate your ideas. If you are a non-writer, you may find it difficult to show your enthusiasm about the topic you’re discussing in the blog post. This may reflect poorly on your communication skills, which makes it harder for you to achieve your blogging goals. However, if you feel much more comfortable in talking than writing, then podcasting is the ideal platform for you.

Given the reasons above, you should recreate your old blog posts that weren’t able to generate traffic and engagement from your audience as expected into an audio podcast!

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Categories: Blogging: How To