Performancing Metrics

Search Engine Optimisation: The Shift To Engaging Content

It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.

search engine optimisation

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This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.

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Categories: General

How To Implement A Responsive Web Design

Editor’s Note: Matt Lee is the Director of Marketing at Adhere Creative, an award-winning business to business inbound marketing agency. Matt plays the violin and takes pride in having played for Pope Benedict during his papacy. To see more of Matt’s work, visit www.adherecreative.com/blog

responsive web design

The next time you head to the mall or airport, do some people watching to see what others are doing while shopping or waiting for flights. Of course, some are chatting, window shopping, or reading a magazine to pass the time. However, the majority of those you come across in a public place are busy with their cell phones or tablets. They’re scrolling through websites, posting updates on social media, and streaming video content. Studies have shown that traffic from smart devices has increased 125% since 2012, and there are many indications that the trend of accessing the internet through mobile devices will continue to boom.

However, you’ve probably noticed that using your smart phone to browse sites which are not optimized for mobile devices can be frustrating, if not downright exasperating. The fact is that many web pages are not mobile friendly, making operability a nightmare. When you think about how much business you could lose simply because visitors to your landing page are annoyed, you can see how adjustments are necessary. The simple answer is that you need to know how to implement responsive web design so that visitors aren’t turned away. Read More

Categories: Blogging: How To

Internet Censorship World Map


Internet Censorship World Map
Censorship is such a controversial concept, with opposing camps seemingly not willing to give an inch. When it comes to the Internet, censorship becomes an even more sensitive matter, what with social media giving every Jack and Jill a personal megaphone to magnify their every opinion. And, just like what that guy on TV said the other night, opinions are like a$$h—s – everyone has one. Read More

Categories: Infographic

Integrated Marketing: Navigating the Murky Waters of Modern Media

integrated marketing

Your in-house writer completed a blog post and published it to the company web site.  Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter?  Did it get more attention than the company’s previous YouTube video?  These are questions involving today’s small businesses.

Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success.  However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More

Categories: Marketing

6 Overlooked Website Elements That Slow Down your Blog

Load time and responsiveness are very important factors to consider when building a blog design to deliver content and services to the public. Think of your blog as delivering a service and if your site takes a long time to load its no better than going to a restaurant and waiting half hour for a meal that should be delivered in 5 minutes. Faster load times simply mean a better experience for your readers plus your chances of converting sales or acquiring a loyal reader is significantly improved. In addition to that, Google and Bing now use your websites’ load time as an indicator for your placement in search engines. Faster sites are placed higher in the results.

speed up website

I know there are hundreds of good articles on the web about website speed but there aren’t many for the WordPress newbie. So without getting too technical, here are some simple changes you can make to your blog to speed it up and offer a more natural experience for your readers. Read More

Categories: Blog Design

The Blogger’s Guide to Buffer

Because it is designed primarily for maximizing social media efforts and overall exposure, Buffer is not always a top choice for bloggers looking to make the most of the information they have to share. However, Buffer capitalizes on the fact that social media matters to bloggers, and it should be in the toolbox for any blogger wanting to take their efforts to the next level.

Consider the following tips for using Buffer to increase your blog’s online exposure and potential.

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Use Simplicity to Your Advantage

Buffer describes itself as “a personal, more efficient solution to handle sharing on social media.” It also makes the lives of its users easier while increasing their social media presences. The reason it’s successful is because it’s simple. Gone are the days of complicated apps that require in depth research to see results. When looking for something simple and nearly thoughtless, Buffer is the place to start. Read More

Categories: Blogging Resources

STOIC – Create Apps on the Fly with Your Spreadsheet Data

STOIC, is a powerful app and service I found while browsing the Apple Gazette Kickstarter store and this one is a must-have for businesses and the individual practitioners alike. Stoic, to put it simply, allows you to convert your spreadsheet data such as Google Sheets or Excel to complete and functional applications with cloud-class databases and mobile user interfaces.

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STOIC is built to work seamless with tools we use everyday like email clients and spreadsheet editors and building apps is as easy as importing existing spreadsheets or creating one from scratch with their interface. They also offer API’s to be used by developers to connect apps with other CRMs and cloud based services like Facebook or Salesforce.com. Read More

Categories: Kickstarter Products

BloggingPro Job Board Highlights (February 24-28)

Job board highlightsAren’t you glad the month is over (well, almost)? That means we can have a brand new start once again tomorrow!

Have a great weekend, everyone, and here are the job board highlights this week.

Freelance Blogger/Content Contributor

Network of dedicated industry-focused sites are seeking contributors to write articulate content / posts about the pertaining industry and applicable agency clients. The parameters for the content are described further upon resume submission.
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Categories: Jobs

The Internet of Things: Heading Towards a Smaller Planet


Internet of Things
On the Internet, you can be anyone you want to be. We all know that, and many an individual has learned a lesson from not remembering that “saying”.

With the way technology is evolving and becoming even more integrated in our everyday lives, however, it seems that instead of being “anyone” on the Internet, it could be “anything”.

Welcome to the Internet of Things. Read More

Categories: Infographic

Guest Blogging is Not Dead, It Has Matured – A New Guide for Online Writers

The once popular guest blogging marketing technique has been experiencing tough times recently as the method of promoting oneself and brand is being viewed as a spammy, low quality practice. The reason for this is that so many “online marketers” have been littering the web with low quality, oftentimes stolen content as a means of contributing to the target blogs. These guest bloggers approach sites offering to write articles free of charge while only requiring a couple links back to their sites in an effort to build their link popularity, to name a few. Many of these sites being linked to have bad reputations in Google as either spammy or malicious and thus degrades the quality of the linking host’s blog in the process. A majority of guest bloggers in the blogosphere have become like a virus.

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Categories: Guest Blogging

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