Performancing Metrics

Snowden at SXSW: Encryption is “defense against the dark arts in the digital realm”

Snowden at SXSW: Encryption is ‘defense against the dark arts in the digital realm’ (via PBS News Hour)

Former NSA contractor Edward Snowden spoke at the 2014 South by Southwest Interactive Festival Monday about what the tech community can do to address digital privacy and security concerns. Snowden addressed festival attendees via videoconference from…


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Categories: News

Top 5 Questions to Ask When Hiring a Developer to Build Your Blog

A professionally designed and developed website is always best when launching your blog with the hope of captivating an audience and seriously making your mark in the blogosphere. A beautiful, user-friendly design can contribute significantly to the success or failure of your site as more readers are now keen and hungry for good quality design and content. If your blog lacks standard functional elements such as a seamless reading experience, facilitating easy communication and basic up-time you’ll quickly find your blogging efforts doomed.

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Hiring a professional developer may not always be the best option as I’m sure many are strapped for cash and doing it yourself may be the only option. Regardless, I recommend seriously considering hiring a pro with the experience and vision to walk you through and take care of the hard work. Read More

Categories: Blog Design

BloggingPro Job Board Highlights (March 3-7)

Job board highlightsHappy Friday, folks! Here are the job board highlights from this week’s listings. Good luck, and have a great weekend!

Personal Finance Writer

Alternative Media is looking for a talented personal finance writer who can write insightful and entertaining pieces about things like health insurance, budgeting, saving money, etc. This role would involve creating brand new articles, as well as rewriting / updating some of our existing articles.
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Categories: Jobs

Plugin Review: Pippity Popup

Let me get this straight from the get go: I am not a big fan of popups on web sites. I think they’re intrusive, especially if you can’t get rid of them without subscribing or responding to whatever call to action is presented.

Pippity popup

You’ll understand then, that when the idea of using a popup plugin for BloggingPro (and other Splashpress Media sites) were brought up, I was less than enthusiastic. Then again, I recognize the fact that many other big web sites are using popups – not to mention my belief in trying something at least once and seeing how it goes. Read More

Categories: WordPress Plugins

Search Engine Optimisation: The Shift To Engaging Content

It used to be that there was only one thing that you needed for effective search engine optimisation: keywords. As long as you had keywords all over your site pages, you would draw in all of the traffic that you needed.

search engine optimisation

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This led to some “black hat” tactics for search engine optimisation that were not really fair for a worldwide marketplace, such as web designers who would put in blocks of keywords as the background images on their sites, turning the text and the background to the same colour. It looked like a blank page to a reader, but it drew in the search engines, and that was all they really needed.

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Categories: General

How To Implement A Responsive Web Design

Editor’s Note: Matt Lee is the Director of Marketing at Adhere Creative, an award-winning business to business inbound marketing agency. Matt plays the violin and takes pride in having played for Pope Benedict during his papacy. To see more of Matt’s work, visit www.adherecreative.com/blog

responsive web design

The next time you head to the mall or airport, do some people watching to see what others are doing while shopping or waiting for flights. Of course, some are chatting, window shopping, or reading a magazine to pass the time. However, the majority of those you come across in a public place are busy with their cell phones or tablets. They’re scrolling through websites, posting updates on social media, and streaming video content. Studies have shown that traffic from smart devices has increased 125% since 2012, and there are many indications that the trend of accessing the internet through mobile devices will continue to boom.

However, you’ve probably noticed that using your smart phone to browse sites which are not optimized for mobile devices can be frustrating, if not downright exasperating. The fact is that many web pages are not mobile friendly, making operability a nightmare. When you think about how much business you could lose simply because visitors to your landing page are annoyed, you can see how adjustments are necessary. The simple answer is that you need to know how to implement responsive web design so that visitors aren’t turned away. Read More

Categories: Blogging: How To

Internet Censorship World Map


Internet Censorship World Map
Censorship is such a controversial concept, with opposing camps seemingly not willing to give an inch. When it comes to the Internet, censorship becomes an even more sensitive matter, what with social media giving every Jack and Jill a personal megaphone to magnify their every opinion. And, just like what that guy on TV said the other night, opinions are like a$$h—s – everyone has one. Read More

Categories: Infographic

Integrated Marketing: Navigating the Murky Waters of Modern Media

integrated marketing

Your in-house writer completed a blog post and published it to the company web site.  Subsequently, what did people say about it on Facebook? How many people shared the post on Twitter?  Did it get more attention than the company’s previous YouTube video?  These are questions involving today’s small businesses.

Given modern-day technology and platforms, businesses of all industries and sizes can navigate across digital and off-line platforms, integrating marketing channels, resulting in business success.  However, not every business owner feels confident using digital channels, and a number of in-house workers are scrambling to understand an expanding set of on and offline marketing tools. Read More

Categories: Marketing

6 Overlooked Website Elements That Slow Down your Blog

Load time and responsiveness are very important factors to consider when building a blog design to deliver content and services to the public. Think of your blog as delivering a service and if your site takes a long time to load its no better than going to a restaurant and waiting half hour for a meal that should be delivered in 5 minutes. Faster load times simply mean a better experience for your readers plus your chances of converting sales or acquiring a loyal reader is significantly improved. In addition to that, Google and Bing now use your websites’ load time as an indicator for your placement in search engines. Faster sites are placed higher in the results.

speed up website

I know there are hundreds of good articles on the web about website speed but there aren’t many for the WordPress newbie. So without getting too technical, here are some simple changes you can make to your blog to speed it up and offer a more natural experience for your readers. Read More

Categories: Blog Design

The Blogger’s Guide to Buffer

Because it is designed primarily for maximizing social media efforts and overall exposure, Buffer is not always a top choice for bloggers looking to make the most of the information they have to share. However, Buffer capitalizes on the fact that social media matters to bloggers, and it should be in the toolbox for any blogger wanting to take their efforts to the next level.

Consider the following tips for using Buffer to increase your blog’s online exposure and potential.

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Use Simplicity to Your Advantage

Buffer describes itself as “a personal, more efficient solution to handle sharing on social media.” It also makes the lives of its users easier while increasing their social media presences. The reason it’s successful is because it’s simple. Gone are the days of complicated apps that require in depth research to see results. When looking for something simple and nearly thoughtless, Buffer is the place to start. Read More

Categories: Blogging Resources

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