by BP Guest Blogger on March 5th, 2013
Blogging has proven to be a successful channel for increasing engagement between brands and customers. But not every company is as sexy as MTV and can blog about celebrity spotting and free concert tickets. What about those of us with a business blog focused on potted plants or network servers? Can these “boring” brands possibly create an intriguing blog?
The answer is, yes.
In fact, niche companies can have an easier time blogging than bigger brands since they have a niche audience. These simple steps can help even “boring” brands create a compelling blog. Read More
Categories: Marketing
by James Dunaway on March 1st, 2013
At first glance, it may seem that the boom of image-based sites like Instagram and Pinterest doesn’t have that big of an impact on writers. After all, you’re a wordsmith, not a graphic designer, so the above-mentioned apps and websites don’t really belong in your department, right? Wrong.
Just because you communicate more with words rather than pictures, doesn’t mean you can’t leverage the power of images to market your content, gain exposure, and reel in more clients. As you’ll find out in this article, there are a number of online tools out there that will enable you to join in on all the Pinterest, Instagram, and Timeline fun—even if you’re not a skilled designer or artist. Read More
Categories: General
by Noemi Tasarra-Twigg on March 1st, 2013
Good morning, everyone! How did February go for you? I don’t know if it’s just me, but there seemed to have been a lack of jobs in the past month. Let’s hope March brings us more.
Here are the highlights from this week’s Job Board.
Got 20 hours a week to write articles based on current trends and breaking news? You don’t even have to get out of bed to do this. Just make sure you are able to follow company writing guidelines.
Read More
Categories: Jobs
by BP Guest Blogger on February 25th, 2013
You know having a blog is essential for your business. But your boss? Maybe not so much. Perhaps she’s focused instead on getting those big easy wins, or maybe she’s so old school she thinks blogging is nothing more than a way to give away precious company knowledge for free. Whatever her hesitations, it’s time to shake up that mentality, and the best way to do that is by knowing your stuff. I recommend starting first with a good guide to business blogging, finding a few key statistics, and developing a vacuum-tight pitch strategy. Here’s how to do just that. Read More
Categories: General
by Noemi Tasarra-Twigg on February 22nd, 2013
Good morning! I hope you’re all enjoying a nice Friday. Here are the highlights from our Job Board this week.
PSFK.com, where you can find the most innovative and creative things online, is looking for a contributing blogger. They need writers who can provide content first thing in the morning (EST), and you can be based anywhere as long as you meet this.
Read More
Categories: General
by Jonathan Bailey on February 20th, 2013
When I was first studying design, there wasn’t much of a Web to use. So, I received most of my education and professional experience in that field learning print design.
In my closet I have several binders filled with things I made both professionally, personally and for school. This includes, flyers, brochures, buttons, newsletters, newspapers, booklets and more. However, as I was trying to pick up Web design, I brought a lot of what I learned in print design to the Web.
A lot of it was right, but a lot of it was very wrong and the Web, founded largely by people like me who grew up in the print design world, is just now waking up to some of those mistakes.
The truth is people don’t use the Web like they do a newspaper or a magazine. For an example, consider how far your nose is from your screen right now. Then, open up a book, hold it comfortably and take the same measurement, you’ll likely see a big difference.
So, if you want to create a good blog layout, you have to stop thinking like a print designer and break some of the rules you may have come to know and love, even without realizing it.
Here are five examples of rules that no blog design should break. Read More
Categories: Blog Design, Blogging Tips
by BP Guest Blogger on February 20th, 2013
Affiliate marketing is an often underrated but highly profitable means of selling laden with multiple benefits. Affiliate marketing not only is a brilliant source of earning additional income via advertising but it is also a valuable tool to increase an affiliate marketer’s goodwill and standing.
If you’re keen on becoming an affiliate marketer or indeed have already initiated an affiliate selling campaign, the following guide will manifest the finest ways of achieving success in the field and staying ahead of the competition. Read More
Categories: General
by BP Guest Blogger on February 19th, 2013
Content is King, we all know that. How many times have you heard the phrase “quality content”? Do you even know what “quality content” means? This article will explain what “quality” content is and a few ways to help you create it!
Before we start consider these points:
- Substance – Fill your content with juicy information. Awesome links and great tips.
- Actionable value – Using the above, you can provide value to the reader. They walk away from reading your content, knowing much more than they did when they started. They can go and do something better than they did before, thanks to your advice.
- Layout – Do not underestimate the value of a quick bit of formatting. Keep paragraphs short, add bullet points and numbered lists and add images where appropriate. Content with lots of white spaces like this, are much easier to read that blocks of text. Read More
Categories: Blogging Tips
by BP Guest Blogger on February 18th, 2013
If you visit the top “blogging tips” blogs today you’ll notice a lot of talk about what it takes to build a successful blog; from writing great content to coming up with a plan to monetizing your blog. Essentially, all it takes to build your blog is often talked about except what really matters; your web host.
If you choose the right web host for your blog, you’ll continue to benefit from your choice for years to come. If, however, you chose the wrong web host your blog will suffer from it for a very long time.
Slow loading speed is one of the reasons most people stop visiting a website and a whopping 78% of online shoppers will happily abandon a website if it’s slow. Also, slow websites cost the US economy at least $500 billion every year. And that’s just what we can name. There are countless other problems you will experience with a bad hosting company, some of the most common ones being: Read More
Categories: Blogging Tips
by Noemi Tasarra-Twigg on February 15th, 2013
How did your Valentine’s Day go? Either you had the time of your life, or you escaped it unscathed. In any case, I am sure you’re looking forward to the weekend. Before that, here are some of the most interesting jobs from the Job Board this week.
Good luck!
Demand Media is one of the more popular companies hiring writers, and if you’ve always wanted to work for them, here is your chance. The pay is good, and you simply have to follow their guidelines.
Read More
Categories: Jobs
How to Market Your “Boring” Blog
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