Popular Website Traffic Myths and Misconceptions
Traffic generation is by far one of the most difficult things many new bloggers face. Coming up with an idea and configuring a few social media channels is the easy part, but gaining and maintaining traction almost always proves to be the real challenge.
In contrast, other people may believe that traffic is the fun part simply because “their idea is something that a lot of people are interested in,” all while underestimating their competition and many other metrics as outlined below.
Let’s discuss some popular website traffic myths in an effort to making this journey less painful among emerging bloggers.
Traffic = Money and Success
Let me tell you something: I could build a simple site in one hour, fill it with content in one week, and receive thousands of visitors by the end of the month.
Sadly, this doesn’t mean I am successful.
Certain audiences are simply not known for converting very easily, no matter how many hits your blog gets.
In addition to building a loyal and niche audience, you must identify what it is that they want. And even after doing said research, you’re still not guaranteed a single penny.
Are they primarily interested in entertaining themselves without making a purchase? Perhaps they just want to watch a video you posted and quickly be on their way?
Therefore, traffic alone is far from being an important website metric when measuring your overall success.
Getting Traffic is Easy
When talking about traffic generation, mentioning the usual suspects has become a predictable thing among some bloggers.
“Just share your articles on Twitter and Facebook! Sign up to the latest social networks, such as Instagram…”
While the above have proven reliable, it takes much more than just posting a link and keeping your fingers crossed.
Thus, newer bloggers may be shocked upon realizing that generating traffic may also need one or more of the following:
Paid ad campaigns
Building an extremely niche and loyal audience
Knowing what times it’s best to post an article
Email list building
Posting information that hasn’t been written and shared to death
Some trial and error/experimentation
You don’t need to follow each and every tactic at once, of course, but generating website traffic generally takes more than a casual social media account and a pretty website. This effectively makes for one of the worst website traffic myths that need to be buried.
Search Engine Traffic is King
Among all website traffic myths, this is perhaps one of the most popular thanks to the role search engines play in our lives.
Search engine traffic usually consists of people who are looking for something very specific. If they landed on your website, chances are your content resonates with them and this should undoubtedly make you smile.
That said, this type of organic traffic is highly unpredictable in the sense that it could be here today, and gone tomorrow. While you shouldn’t ignore search engine traffic altogether, relying on it as a primary source is probably the biggest blogging mistake you could make.
Paid Traffic is Too Expensive
Dealing with paid traffic can, indeed, get costly, but this largely depends on a number of factors.
As a smart blogger, it is generally suggested that you have a product/service to sell, or at the very least build an email list (and pitch items to later down the road). So the real question is: Are your products/services lucrative enough to warrant a paid advertising campaign?
In addition, is there a big enough audience for your blogging efforts? Then, and only then, can you truly determine if the whole thing is worth pursuing.
XYZ is All the Rage Now
The above phrase is especially popular when a new social network comes along, as witnessed by the likes of Pinterest and instagram a few years back.
Each traffic source has its place on the internet and the blogosphere, which means that you should pick the one that works specifically for your needs.
Your pop culture website, for example, would obviously perform horribly on LinkedIn. And while everyone and their cat has a Facebook account, it doesn’t automatically mean you should run and create a page.
Likewise, avoid spreading yourself thin to the point you’re relying on multiple sources for a minimal amount of traffic, no matter how popular a certain source may be at the moment.
There are plenty of website traffic myths that still make the rounds to this day – including the notion that “Alexa rank is important” and “Duplicate content hurts you.”
Which of these myths can you tell me more about? How can you help newer bloggers avoid these common misconceptions? Please share your thoughts below!