Being a business owner, you only want the best for your site. However, if there’s one thing you should expect from transitioning your business online, it’s that you are sure to make mistakes along the way. Errors aren’t necessarily bad – it’s how you recover from those mistakes that separate the great from the rest.
That’s why we at Bloggingpro provide you the best possible resources on how you can build a winning blog that will put your business at the top. One of the many tips we’ve shared over the years is to launch your website or blog on WordPress.It’s one of the most robust and flexible website platforms out there to help you supercharge your online business.
But like I said, even if you do your research, you can’t help but still make errors when developing and building your WordPress site. Despite their inevitability, mistakes will help you become better at managing your business online. After all, if building a website is easy, then everybody would be doing it.
At the same time, there are mistakes that you can easily side-step so you don’t have to worry about the long-term problems they will cause. This said, below are the mistakes you should avoid at all cost:
1. Choosing the wrong hosting platform
Depending on your goal, you need to be able to determine which hosting platform will work for you best. The foundation of your site equals to your platform, meaning, what platform you will choose will be how your website is going to be for the rest of its time.
Apart from your site, you need to avail hosting services so that other users will be able to view your site smoothly. There have been issues about using free hosts, that’s why it’s always better to use WordPress hosting providers that have already been tagged as one of the best.
2. Not updating WordPress
The team behind WordPress constantly try to develop an even better version of it everytime. This means that ignoring WordPress updates can lead to your site to be vulnerable to hackers that are always on the loose. People think that new versions of their WordPress can break their site, however, if your plugins and themes are coded the right way, your WordPress site will never break.
3. Forgetting to install Google Analytics
Tracking the visitors on your site using Google Analytics is a must especially if you want to view the insights about where they are coming from, what do they visit, and for how long are they staying on your site. Without these stats, you are clueless on determining whether or not your efforts in building and promoting your blog are already enough. Pair it up with Google Adwords, and you’ll be taking your traffic stats up in no time!
If you’re unsure, have a look at Google Adwords helpline to get you started.
4. Using an inappropriate theme
Obviously, not all themes are the same. Some are for business, some are for freelancers’ portfolios to show off your skills, and others are for photographers who only want to showcase their photos. Meaning, what industry you are in should define what would be the best theme to use. Your theme is going to be the face of your brand. You wouldn’t want to be seen as an ugly, cluttered, and a mess of a website.
5. Not having a contact form
With a contact form already on your site, your visitors won’t have to open their email software. You want your them to be able to contact you quickly. Install a plugin like Contact Form 7 where you can customize the form to your liking.
6. Not installing a caching plug-in
Make sure that your site speed is up to the best standard. Take your site speed seriously because even a more than a loading time of 7 seconds is a chance for your visitor to bounce. Not only does a slow site hinders a good user experience, but it also pushes your rank on Google down. While there are many ways to speed up your website, installing a caching plugin is still more efficient. Two of the most powerful and free plugins that you can choose from are W3 Total Cache and WP Rocket.
7. Forgetting to create a backup
When something goes wrong, having a backup could save you loads of headaches. Blogs, especially new ones, may be prone to hackers and security attackers. You’d be happy that you created a backup in case something went wrong down the line. In most primary cases, accidentally deleting a post won’t be such a heartache because of you backing up your files regularly.
These given mistakes can cost you to make or break or your site even at the start of its creation. Not only an enormous amount of your time and effort is wasted, but there’s also money involved. What we mentioned are mistakes that can be prevented when taken into consideration carefully.