Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many businesses have found great success on the social Web by defining and exploiting their niches via their business blogs. You can do it, too!
The Web is full of clutter, but you can stand out from the noise by establishing your niche and offering authoritative, reliable, and shareworthy content and conversations related to that niche on your business blog.
The first step is to define your niche by asking yourself the following questions:
1. Who is my target audience and what do they want from me?
Define your best audience, and then find out where they spend time online. Listen to their conversations and join those conversations to learn about what they want from a niche blog like yours. Then, create amazing content that meets those wants and needs.