I get daily offers from public relations firms and potential advertisers, but this “love” doesn’t tell me that I’m a good blogger.
And your comments. While they do make me feel warm and fuzzy inside, they are not a metric I use to gauge my blogging success.
How do I know I’m a good blogger?
Because every word I write sounds like I am saying it.
Seriously. If I read this post (or any that I write) aloud, it would sound natural rolling off my tongue. To me, this is blogging success – posts that capture my voice. I am a true believer that a blog is a conversation, and if I’m representing myself, I want the words I type to sound like, well, ME!
Aside from making sure that your blog post has captured your “voice,” a tone that is unique to you, there are several other benefits to stretching out those vocal cords to read blogs that you write. Before I ask you to read your last three blog posts aloud, allow me to present several other benefits to reading out loud.
A BLOG IS A CONVERSATION. If you write the way you talk you have a better shot of connecting with your audience – and keep them coming back for more.
REDUCE AWKWARDNESS. Even the best writers churn out some funky thoughts. Reading your words aloud is the quickest way to ensure that the sentences you are stringing together make sense to ALL readers.
TONE CONSISTENCY. As a blog owner, it is your job to enforce a consistent style on all posts. How else will you differentiate your blog from the gazillion others? Whether you are edgy, funny, informative, or all of the above – be sure that it shows in every post – even guest posts!
GRAMMAR ERRORS. Run-on sentences. Sentence fragments. Confusing semi-colons. Punctuation that requires a reader to stop in their tracks must be used properly. Read your work aloud and see if you are “grammatically correct.”
Now it’s your turn. Go back and read three recent blog posts you have written. Read them aloud, then come on back and let us know if you learned anything about the way you are writing. I’ll bet you will.
Author: Andrew G. Rosen
After working for FOX News and MTV Networks, Andrew G. Rosen founded Jobacle.com, a career advice and employment news blog. He is also the author of The Exit Guide: How to Leave a Job the Right Way.