Why You should Err on the Side of Being Too Formal when Making Contact
When I’m responding to freelance writing job ads, I don’t always have a contact name for the client. How do I handle the salutation?
E-mail is a little different from sending a letter by regular mail. People tend to be a little less formal when communicating in this manner. While that may be acceptable when you are sending a note to a friend or a family member, you will want to be more formal when you are communicating with a potential client.