While a blogger should always provide new and exciting types of content to keep their returning and new visitors entertained and informed there is something to be said about create certain “types” of content that can be revisited in new and exciting ways.
One of the easiest ways to quickly develop content with a common unifying theme is through persistent “focused content.”
Defining Persistent Focused Content
So what exactly is persistent focus content, in it’s most basic of terms it refers to repeating post types used at consistent times. For example a blogger might run a website where “hot topics” are sometimes discussed, such as a parenting website, in that case “Hot Topic Tuesday” would be a persistent focused content option in which the blogger consistently creates a hot topic post on Tuesdays.
Important Actions Accomplished With Persistent Focused Content
These type of posts perform three important actions. First they give a writer something to think about and look forward to and therefore “brainstorm” there next topics rather than just “jumping in spur of the moment.”
Second, this post type gives readers the chance to visit your blog at certain times knowing they will receive the type of content they are looking for.
Third, persistent focused content allows bloggers to engage with other bloggers in their same space, for example you might suggested to your fellow blogging friends that every Monday your blogs should showcase “Tech Fail Friday” in which you will post about big failures in technology for the week and then link into each others blog.
By forming simple to create content for yourself, allowing your readers to find consistency in your daily work and then connecting with other bloggers in the same niche you work in you can essentially create on and off-site community building with very little trouble.
Several Pitfalls Of Persistent Focused Content Creation
The biggest pitfall when creating persistent content is the simple fact that your users expect it and you might alienate them if you forget to create a post during a certain expected time. For example if you don’t have a “hot topic” to discuss for “Hot Topic Tuesday” some of your readers might not return to look for that same type content the following week.
A second issue arrives when you want to shift the focus of your content. For example perhaps “Tech Failure Friday” has become harder to write about and you decide “Future Gadgets Friday” would be better. At this point you have created an expectation for your reader which you must now work to change. A good writer will quickly point out that looking to the future is better than pointing out mistakes now in the past but that won’t work for every focused content section you create.
Persistent focused content is a great way to engage your readers, just remember that once you begin to create this type of content you need to stick with it in order to build a following around your consistent ideas. I highly suggest building your blog and figuring out what type of content your readers like to examine through analytics examination, at which point you can determine the best type of persistent focused content to create on a daily, weekly or even monthly basis.