So you want to indulge in the wild world of blogging? Many people do, and many people enjoy it. But blogging is not for everyone. It’s not an easy task that reaps thousands of rewards without any work. So before you think that blogs are all rainbows, unicorns and butterflies, get to know the four things that nobody ever told you about blogging.
1. It takes time.
Everything about blogging takes time. Setting up your blog will take time because you’ll want to ensure that you choose the right URL and have the design complement your brand or your blog’s topic. You’ll also want to have a few blogs written before your blog goes live so that it has time to resonate with the search engines. Creating useful and engaging blogs is also very time consuming. You want to ensure that you’re writing blog posts that will interest your readers and help you gain a following. You’ll also need to create blog posts on a consistent basis so that you keep your readers coming back, and you’ll also have to find the time to post all of them.
On top of creating the posts, you’ll also spend time tracking the success of your blog by analyzing your metrics. You’ll also need to spend time answering readers’ questions or comments, finding ways to monetize your blog (if that’s what you want to do), and promoting your blog through different channels and platforms.
2. You won’t make a fortune overnight.
Everyone has heard a story about someone who made so much money off of their blog that they were able to quit their job and be a full-time blogger. And yes, it may happen to a few people, but these people have worked extremely hard to monetize their blog in all the right ways, and they spent a great deal of time promoting their blog and getting it to be so successful. If you think that blogging will be your get rich quick scheme, you’ll be highly disappointed.
3. You need to promote your blogs.
If you want readers (and what blogger doesn’t?), you will need to promote your blog. Send an email to your friends and family members letting them know where to find your blog. You will also want to reach out to other bloggers and let them know to check out your blog. You will also need to harness the power of social media. Make sure that you’re posting links to your blog on all your social media accounts, and make sure that your blog contains share icons for all the popular social media sites so that your readers can easily share your blog. You may also want to sign up for Reddit or other new/social bookmarking site to help you generate more awareness.
4. You’ll become well versed in SEO and online metrics.
You’ll quickly learn the importance of search engine optimization and how it affects your blog. After a few weeks, you’ll be able to think of new keywords in your sleep. You’ll also be able to break down all of your metrics, understand where your traffic is coming from, who is making up your target audience, and what these people are doing on your site. If it seems over your head now, just wait. You’ll have the hang of it in no time.
Blogging can be a fun way for you to share your knowledge and expertise, but if you think that it’s going to be easy as pie, think again.
This article was written by the marketing team at SEOMap. Visit SEOMap to read more of their work and download their latest book on SEO keyword selection.