Selling and buying intangible products was an unheard-of concept as little as a decade ago. Virtual items you never got to hold in your hands would have been feared as a possible scam if someone had proposed the idea in the 1990s.
That’s all changed. With the entrance of eBooks, online movies, software apps, and video games that are either downloadable or available for play on social networks such as Facebook, there’s an ever-growing market of shoppers who are queueing up to purchase digital goods.
For the seller, it’s a great opportunity to become creative with products — without assuming the costly overhead that’s inherent with physical objects and their inventory.
Here are five top tools to help you sell virtual products, along with their SEO capabilities (or lack thereof).
FetchApp is one of the easiest tools for selling digital downloads with popular shopping-cart and payment systems such as Shopify, WordPress, Bigcommerce, Goodsie, and PayPal. The fetchapp.com site has a Google Page Rank of 5/10 and an Alexa rank of #51,119, with about 18,823 unique visitors each day.
However, so far this service not emphasize any specific SEO benefits for their customers.
2. Pulley App
The Pulley App offers a simple way to sell your digital art, music, videos, photography, fonts, eBooks, software, and other downloadable products. Pulley helps its clients with search engine optimization.
Using white-hat strategies, that can increase a website’s visibility on the ‘net, leading to more impressions, more traffic, and more leads for the sales funnel.
E-junkie provides shopping cart purchases for visitors and users to buy and sell downloads and tangible goods on their website, eBay, MySpace, Google Base, CraigsList, and other online locations via the payment systems of PayPal Payments Standard, PayPal Payments Advanced, PayPal Payments Pro, PayPal; and Google Checkout, Authorize.net, ClickBank, and 2CheckOut.
One criticism of this site is that its “no follow” tags bar any SEO value in their links, which potentially limits the amount of sales that can be generated by the platform.
If you are an e-book author, musician, photographer, designer, or any other digital content producer, Sellfy enables you to distribute your self-published content directly to your audience with just a few clicks. All you have to do is upload your content on Sellfy, enter the price and other product details, and you can start selling directly on Twitter, Facebook, or your own website.
While SEO features are limited, the site does allow sellers to allocate discounts in return for retweets and shares, so you can turn fans into sales reps!
Promoted to sellers, Gumroad uses only “two clicks” for buyers to purchase their downloads in seconds. From an SEO standpoint, video attracts higher rankings from Google and the other search engines; so with Gumroad’s monetized video streaming feature, buyers will not only drive more traffic, but earn additional revenues as well.
Hire SEO specialists
In addition to signing up for one of these services, online store owners might wish to consider hiring an SEO agency to enhance their SEO strategy as it pertains to the sale of digital products. As discussed above, some of these services don’t provide an SEO component.
So seeking out a company like Sage Island might be a wise move to get your stores and products found on Google and the other search engines, via this agency’s proven Internet marketing strategies.
Sage Island’s Google Advertising-Certified Professionals can improve upon your website’s existing campaign or create an entirely new strategy by refining keywords, adjusting budgets and keyword bids, geo-targeting, and perfecting ads.
Simply put, all of these services allow sellers to upload files while providing a link for visitors to purchase digital goods in a seamless fashion. Of course, there are a lot of other options than those listed here … but it takes trial and error to see which ones will work the best for you and which ones get you noticed by the search engines.