Guest blogging, guest posting, or guest writing – whatever you want to call it – is still very much alive, in spite of Matt Cutts saying “stop guest blogging for SEO“.
We definitely agree that guest blogging has its pitfalls, but as Matt Cutts also said, guest blogging per se is not “bad”. It gets all sleazy when it’s done simply for SEO, and when the content and link quality is low.
That being said, we’re all for guest blogging. We accept guest posts, and we also guest post on other blogs. But we totally agree with the concept of NOT doing guest blogging purely for SEO, and we want to ensure that the guest posts we accept are high quality and not (link) spammy.
For sure, you see the merits of this way of thinking. The thing is, even if you agree with the idea, your execution is what counts. What is important is that you actually do guest posting right, and not simply wing it.
One way to do this is to establish a guest writing network – build your contacts, and nurture them. Build relationships and make sure you take care of them. Otherwise, you’ll just end up ruining your reputation, and probably destroy your guest writing network.
Tips to help you nurture and grow your guest writing network.
Make sure you meet all the guidelines when you send your entry.
Whether it is the first time you are guest posting for a site, or you are a regular contributor, the “rule” is the same: meet all the guidelines as required by the host site. This is especially important when you’re doing it for the first time, as you want to make the best impression with the goal of perhaps being able to guest post again in the future. Some editors/bloggers may be lax when it comes to this point and give you another chance, but others will just drop you like a hot potato.
“Guest” is the keyword here.
I like comparing guest posting to visiting a friend, wherein you are a guest. You stay in their house and behave like a visitor, not as if you owned the house.
With guest posting, remember that you do not own the blog. The blog/site accepting your article does not owe you anything. Behave as if you were visiting a friend; be courteous, be polite, take into consideration the fact that you are, for the lack of a better term, asking the host for a favor.
Don’t be annoying.
All that being said, don’t be annoying. There are so many ways a guest blogger can be annoying. Ignoring the first two points above is annoying to the host. Not making edits when the host asks you to make edits is annoying.
Another thing that is annoying is drowning the host with emails about whether they received your email or not, or when your article will get posted. This is not to say that following up is a negative thing. Do give the host time to respond, however. Often, blogs that accept guest posts indicate a “waiting period” – the time they need to respond. This can be anywhere from 24 hours to a week. First, check if the blog explicitly gives a waiting period. If so, then don’t email till that waiting period has expired.
If there is no waiting period indicated, wait a couple of days before following up. If it’s the weekend, don’t bug the host either. While most bloggers check their email in the weekend and maybe even work, not everyone appreciates being bugged over the weekend.
Finding a trustworthy site with high quality content to work with on a regular basis is not always an easy thing. When you do find a site that regularly accepts your posts, make sure it stays in your guest writing network by following the tips above.
Back to you: how do you make sure you are nurturing your guest writing network?
Author: Noemi Tasarra-Twigg
Editor of Splashpress Media, writer, and geek bitten by the travel bug.