Everyone is placing their attention on content marketingÂ as a means to promote their blog. Whether it’s a company blog, or a personal/niche blog, promotion certainly plays a huge role in making the endeavor successful.
But is online content marketing and promotion the only way to go?
It might seem to be the case since blogs are online, but there are other options that you may be overlooking, especially since the hype is centered on content marketing.
Have you ever thought about promoting your blog offline?
While your blog doesn’t have a physical presence, there are still benefits to reaching out to the real world. After all, you want to reach those people who live in the real world.
Here are some ideas to promote your blog offline.
“Who uses business cards these days?” I’ve heard that from quite a lot of bloggers. They point to LinkedIn, and various other online platforms where people can “check you out”.
The truth is that business cards are still relevant today, and people still use them. They’re cheap to be made professionally, or you can print them out yourself using your home printer.
Perhaps, its just that technology has changed the way business cards are used. From the swankiest printers to transparent business cards made with printers leveraging new age printer accessories and lending a sense of style to your services – the options from the world of business cards are expansive and exciting.
Think about it: instead of the usual boring designs, you can add your own flair to your biz card if you design it yourself. Also, you can add your blog URL in addition to the usual information. Even better, add a QR code that points to your blog.
Being creative is paramount to the use of business cards today. Instead of the usual card that has no other use, why not make a business card that is designed as a bookmark?
Write for print
Writing for print may be different from writing online, but it is not so difficult to learn. The idea is to get in touch with your contacts who may be able to get you a slot in a magazine, a newspaper, or a newsletter. You can even get in touch with editors yourself, and make a pitch.
I’ve been writing online for a decade now, and in that period, I have written for magazines from time to time. Trust me, seeing your name in print gives you a different sense of achievement; but that is not the only goal in writing for print – you want to promote your blog, remember?
As such, make sure that when you’re “negotiating” writing a piece for a magazine or newspaper, you mention that you want to include your blog URL or QR code. This can be placed in the byline, or if relevant, in the body.
Having pieces published in print media will not only promote your blog offline, but add to your credentials.
I’m not talking about about blogging meetups or tweetups – although those can be venues for blog promotion as well. What can be more beneficial are events that are not blogger-centric. These could be a business conference, a community event, or an academic seminar.
Participating in these events may lead to opportunities to hand out your business card. Of course, you have to be tasteful about this and not merely shove your card in every person’s face.
When you give your card, make it memorable. You can use it as a springboard for topics that your conversation partners find interesting, for example.
Have you ever tried any of these offline ways to promote your blog? What do you think of them? Are there other methods we’ve missed? We’d love to hear your suggestions in the comments!
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