Public shaming and groupthink mentality are alive and well in the blogosphere. For those interested in starting career inblogging, you have been duly warned.
In an article published at Huffington Post, Lauren Stevens reveals the dark side of being a mommy blogger. While Lauren has achieved some level of success blogging about family life while being able to cultivate relationships with readers and other bloggers, she soon saw some of the undesirable behavior from her peers, such as ganging up on people that don’t share their views (which Lauren also became a target of) and not fulfilling their end of the bargain when it comes to giveaways.
These reprehensible activities not only cast a negative light on mommy blogs as a niche, but may also discourage people who want to use blogging as a platform to share ideas, discuss opinions, and initiatediscussions.
Despite this, blogging is nonetheless a great tool to make your well-composed thoughts known online. Below are some of the tips that you should follow for you to stay away from – or deal with – the dark side.
Inject your personality into your opinions
When blogging, it is best to have a unique and personalized take on a subject matter. Your opinion may coincide with another blogger, so your posts may not be as unique as you would want. However, this does not mean that your blog won’t offer something new to your audience. A quick look at your favorite bloggers would suggest that their opinions have been said before by other people. However, what most likely draws you to read their posts is their voice and writing style.
In order to effectively develop your writing style as a blogger, I refer to your Jeff Goin’s post “10 Steps to Finding Your Writing Voice” and BloggingPro’s “6 Quick Ways to Improve Your Blog Writing.”
Stand by what you wrote
If you shared an opinion and lots of people objected to it, don’t be quick to pull back and retract your opinion. Mark W. Shaefer shared his thoughts why content marketing, arguably one of the hottest online marketing approach today, is not as effective as its supporters claim it to be. The post caused a ruckus in the comments section and even spurred articles about his opinions. Despite it all, Mark remained steadfast and maintained his position about the subject by further providing more information via his comments and new posts.
Therefore, as much as possible, defend your stance and fight tooth and nail for it without being disrespectful to your audience.
Share correct and well-researched information
If you have an opinion about a particular issue, you need to lay down the facts within your post to support your argument. Take time to read more about the issue and link back to your resources so your readers will know where you got your information. If attribution is not applicable, then you can test your ideas by conducting a case study. From your own experiment, document your findings and share them to your readers. An example can be found from Lauren’s blog when she claimed that not all prefolds are equal and ran a test on each to prove her point.
How about you, have you been a victim of blogging’s dark side? What are the steps and precautions have you taken to prevent these terrible experiences from happening again? Chime in with your thoughts by commenting below!
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