This post is the second part of the “Turn Your Old Blog Post into…” series where we share tips and advice on how to recycle old posts that you’ve written on your blog into someone better to increase your traffic.
Did you know that you can drive more traffic to your old blog posts if you repurpose them into different types of content? We have covered how you can turn your posts into image files last week. This week, we will cover the process of turning them into a slideshow or slide deck file.
This content type is a dynamic way of presenting information and is normally delivered during seminars by speakers. Bulk of the content in a slide deck are composed of images, tables, videos, and other forms of visual content. The words will be provided by the speaker during a presentation. However, an effective slideshow does not require lots of words to express its ideas. The visual content should do the job for them.
Below is an example of a very good slide deck created and presented by Geraldine DeRuiter that’s uploaded by her husband Moz’s very own Rand Fishkin.
Flipping through the slides, you will notice that the deck gets its ideas across very well with just a sentence to describe each slide. In fact, the slideshow feels more like there’s a story being told by how the entire content is presented. This is precisely why you should go for creating slideshows to your post – you provide your target audiences a different platform to read and consume your content that can potentially be more effective than a regular blog post.
Steps to turning your blog post into a slideshow
First, you will need a office suite that will let you create a slideshow file. If you don’t have Microsoft PowerPoint installed in your desktop or laptop, download the OpenOffice instead, a free productivity suite, in order to use the OpenOffice Impress.
Unlike most slide decks, you will recycle ideas from your old blog post. Don’t make the mistake of copying the content of your post word for word into your slideshow. Make the effort of providing visitors a unique experience of reading your post in the form of a slideshow. Reform the information in your post and fashion them so that they fit within the context of a slide deck. In other words, don’t make readers read the slide – make them see it instead.
To better understand what makes a slideshow great, read up on Seth Godin‘s timeless e-booklet below about how not to create a slideshow.
Another important thing to note when creating the slideshow is to link back to the old blog post that you used as basis. Use a URL shortener like Bit.ly to create a memorable shortlink to your old blog post that you can include and embed on the slides, ideally the first and last. If visitors weren’t able to click on the link while viewing the slide, at least there’s a great chance that they saw the easy-to-remember link and type the URL on their browsers.
Once you have created a slideshow that’s similar to the one Geraldine made and by following Seth’s advice, you can create a SlideShare account if you haven’t yet and upload the file there. Make sure that you optimize the file by typing in a compelling title and a detailed description on what people can expect to see from your slideshow.
Upon uploading the file, you can promote the file as you would your blog post on social media or even create a new post embedding the created slideshow on SlideShare!
If you have tried creating a slideshow out of your old blog post, then let us know of your experiences and opinion about it by commenting below!