Everyone thinks blogging is easy, until they try to do it and the results are dismal. That’s hopefully why you’ve hired a permanent blogger, whether as a freelancer or a permanent employee, but are they getting the support they need? They might not be used to your platform, the analytics you prefer, or the technology surrounding them in general. Bloggers, just like everyone else on your IT team, need both initial training and ongoing training in order to perform their best.
However, it’s easy to leave this on the back burner until it dries out and goes stale. Is your company blog really so important that the person in charge of it needs special training? Of course, especially considering the shocking business blog statistics Yahoo! recently released. Since companies with blogs have 97 percent more links and studies show users are 81 percent more likely to trust a business with a (good) blog, you can’t consider this a fun side project.
Here’s why your company blogger needs training pronto:
- Fake it ‘til they make it?
It can be pretty embarrassing for someone in an IT field like blogging to admit they don’t know something. However, it’s not just techies that will pretend they know more than they do and try “shortcuts” that can actually be a huge waste of time. A lot of people don’t know how to ask for help, and Inc. reports that there are some really common mistakes people make when doing so. Avoid any mis-communication and take care of training.
- They’re new to your technology
The odds of your blogger using the exact same technology, the same generation, and all in the same combination at a previous position is nil. Plus, even if they were in an identical environment, what are the odds that they got good, ongoing training there? It’s up to you to associate all your employees, including your blogger, with your tech and how to optimize it. If people don’t know how to make the most of it, they’re wasting your time and money.
- They’ll be more productive
Obviously, right? However, the more skilled your blogger is, the more productive they’ll be which can be a huge boon if they’re paid by the hour. Plus, the lack of frustration means they’ll be a lot happier, and that bodes well for your company, too. Productive employees aren’t easy to come by, but training provides a great foundation to get started.
- What if they’re not a one trick pony?
If it’s not in the budget to hire a blogger, and only a blogger, there’s a good chance they’ll be performing other tasks from social media optimization to tech support. In this case, this might be an entirely new job description and landscape for them. You never know when you might need to lean on your blogger to multi-task, and while it’s not a permanent solution (multi-tasking never works) it will be very helpful in a pinch.
- Tech is always changing
Is your blogger working with the latest generation of whatever technology you’re using? Even if they are, did they undergo adequate training for it when the upgrade was made available? Probably not, and now is a perfect time to acquaint everyone in the office with the latest changes. They could be minor, or they could be as big as Windows 7 vs. 8 (and as anyone who made that transition knows, it was a steep learning curve).
Your blogger is a key part of your IT team, so give them the support they need. In turn, they’ll provide you with the speed and quality you expect.