The app industry is expected to surpass the $100-billion-dollar mark by the year 2020. That means it will nearly double over the next four years.
In the past, we’ve suggested how making apps can be a lucrative side business for bloggers, so if you are looking to make your way in the app industry, you need to familiarize yourself with some statistics that will govern its future.
First of all, as a prospective app entrepreneur, you need to pay close attention to what market is best suited for you—especially with regard to your industry or niche. Then, you need to familiarize yourself with the right platform to build your app.
Both iOS and Google Play have solid projections, but the numbers lean in favor of the Android market. The research shows that time spent using Android apps grew 63% over the last year. Many attribute this growth to the immense amount of time Android developers spent creating engaging interfaces.
Android is expected to make great headway in underpenetrated markets like Mexico, Brazil, and India.
Don’t dismiss iOS. That could be a costly mistake. As the Western markets continue to grow, iOS is expected to exceed a 45% growth rate. iOS is expected to keep a strong hold on the upper echelon markets in China as they begin to mature.
As social media and time spent using apps as a primary means of communication continue to evolve, so does the profit potential for advertising in these markets. Keep in mind that transportation and shopping also offer great advertising potential as well. Both of these niches are expected to grow along with app technology.
Mobile is the way of the future, there’s no questioning that. What you need to make sure you acquaint yourself with is how people will use apps as well as how you can profit from your app.
By familiarizing yourself with the nuances of the industry, you are setting yourself up for success.
Here’s a quick reference to help you with this.
This post was written by Andrew Gazdecki, the founder and CEO of Bizness Apps, a do-it-yourself mobile app builder and mobile website creator for small businesses with over 500,000 customers worldwide.