Increase website engagement. Entertain your readers.
Have you ever wondered how to make your content more fun every single time you publish? Sometimes blog posts tend to feel very “samey” and ordinary, especially when you have already tried all different formats. These may include how-tos, listicles, and the tried-and-true “click-Bait” pieces that BuzzFeed often relies on.
Even if you continue writing all of the above, there are several ways to make your content more fun and engaging every single time. Let’s explore some of these awesome techniques.
Implement a Rating System
A rating system gives users a way of grading your content. Sure, it may sound scary, but it also holds you accountable and gives them a way to interact more on your site. These grading systems can come in the form of:
Star ratings: This is the most common option. You can normally add up to 10 stars depending on the plugin in question.
Likes/Dislikes: Some say this approach gives your site a very ‘Facebook’ feel, which may attract users due to that subtle, social relation.
Detailed breakdown: This is better used when talking about products. As a blogger, you may occasionally review various items and services, allowing you to summarize its features individually.
All in all, these are proven to make your content more fun as long as you don’t fear getting your posts rated by the masses.
Gamification is a way of turning your site into an interactive game, of sorts. For example, it may give users virtual points for commenting, posting articLes, or sharing them on social media. Interaction may also increase their “Level” with labels such as ‘Amateur’ and ‘Master.’
All in all, gamification plugins are an excellent way to boost blog interaction, and many bloggers manage to get very creative with this – depending on their niche.
Insert GIFs into Posts
You see those quirky, animated graphical images from time to time? Yeah, many people love those. They’re natural attention-grabbers, after all.
GIFs are mostly used in a humorous way, such as a man doing “The happy dance” whenever you announce something beneficial to your readers.
While you shouldn’t rely on them too heavily, there is nothing wrOng with inserting the occasional image every now and then.
I won’t spend much time describing the benefits of surveys because they are fairly obvious. However, their usage still deserves a mention here.
These are particularly great when Gathering data such as, “What did you think of the latest Game of Thrones episode?’
Marketers can use this as a means of delivering better content by asking readers exactly what they need to know.
SurveyAnyplace is a good one for such needs, as it also allows you to create quizzes and keep track of everything neatly.
Insert Quotes. Always.
Imagine if your blog posts had some type of signature; a little feature that makes your content instantly recognizable.
Well, famous quotes can do just that.
If you have a self-improvement or fitness blog, for example, you can start every post with a quote above the fold. Your readers are likely to grow fond of this over time, especially if they are highly relevant and memorable.
Want to make your content more fun? This one is obvious, but many bloggers neglect it all too often.
It probably goes without saying that humor is subjective, plus relying on it will depend on your overall niche and audience.
With that in mind, you may occasionally insert light humor here and there depending on the subject in question.
Alternatively, quote a one-liner from a prominent comedian as this generally falls within the Fair Use doctrine [Note: I am not a lawyer and this is only general advice].
Similarly, you can also poke fun at yourself every now and then, such as reminding everyone how clumsy you were “that one time” at a bar, then relating the incident to the blog post.
Even the grumpiest reader appreciates humor, so go for it. Turn it into your “Signature” just like the aforementioned quotes.
Insert Easter Eggs (My Favorite Hack)
I have a confession to make: I’m a gamer.
I’ve always loved Easter eggs in them, as they could turn an otherwise average game into an unforgettable experience.
Easter eggs are essentially hidden things that ultimately reveal a special message, object, or feature. So let’s talk about it from a marketing standpoint…
Example: You just launched a paid membership site teaching users everything about blogging. You have videos, interviews, common questions, free tools, and everything to help new bloggers succeed.
Your price is normally $20 per month, but here’s the kicker: If someone could find a hidden link on your site or blog posts, it would take them to a discount page that charges only $10 for the first month.
The above is only one example out of many, all depending on your creative juices. Other Easter eggs may include a subliminal or scattered message throughout your article. If someone can find it, this could hypothetically be a discount coupon code.
In fact, there’s a special word hidden/sprinkled throughout this very article. Can you find it?
Phew, I had a lot of fun writing this article, and I hope you had just as much fun reading it. What other methods do you use to make your content more fun and engaging?
Author: Elvis Michael
Elvis Michael is an avid blogger and e-trepreneur, endlessly exploring new ideas and effective ways to inspire.