Twitter traffic has slackened in the business realm, but it can still play a substantial role in spreading the word about your brand. Though it looks as if users have begun to diminish on Twitter’s platform, there are still plenty of opportunities for bloggers to make the most of the site.
There are 310 million active users on Twitter, and more than 500 million tweets are sent every day. Another significant number is the 550 million that represents Twitter users who search their feeds regularly but have never sent a tweet themselves.
This indicates that Twitter remains a well-used social network, even if active user numbers appear to be down. Such statistics offer ways for your blog to benefit significantly from using Twitter.
Below are some of the most promising advantages of being a blogger on Twitter.
1. Reinforced Brand
Research shows that 77 percent of consumers associate an active Twitter account with a stronger brand. It makes your name or company look more credible and helps to carry home the force of your brand in its field if you’ve got a humming feed on Twitter.
In addition, activity on Twitter can increase consumers’ memory of your brand. It can help to link all your social networking efforts together and give consumers another medium through which to bond with you.
Your Twitter account can expand your brand view and give users a different side of your business to help them remember it better.
2. Improve Your Reputation
Twitter can make your brand look good if you know how to use it. As mentioned previously, the majority of Twitter users see a certain amount of credibility in sites that have a great Twitter profile. Filling out the profile and stating your best attributes without being overly promotional can boost your online reputation.
For example, consider the Twitter feed of this business consultant and blogger. He posts regularly about his clients and their successes, showing off his talents while also celebrating with his clients. A similar tactic can be used for any blog.
3. Information Resource
Twitter is a powerful research tool when you’re blogging. When you run out of inspiration, you can look at what your followers are saying or track what’s trending on social media in general.
You can also find great examples for points you’re trying to make or ask questions of your audience to spur your understanding of a concept. A unique facet of Twitter is its utility for taking quick polls and surveys among users.
Twitter is a better place to get this kind of engagement than Facebook or other social sites because it has an effective search feature and integrated polling capabilities.
Twitter is an ideal platform for following companies and other individuals who are in your line of work. You can build a partnership or ask for advice from those who are in a better position than you.
Through direct messages and group conversations, you can find guest bloggers and influencers to support your brand. A kind of camaraderie will often form in your Twitter network. Professionals and followers alike feel as if they know one another, and they work together to build each other up.
This can be a powerful way to gain followers and influencers for your brand.
5. Generate Traffic
Twitter is the third-largest driver for social media traffic. Through such functions as short linking, retweets, your Twitter bio, and organic search, the network can bring more traffic to your blog. If you’re struggling to stay afloat in search engine rankings or gain conversions for your products or services, Twitter can bridge the gap.
6. Story Gathering
When there’s breaking news, a trending topic, or a unique tale that fits in the niche of your blog, Twitter is an excellent place to gather background information. You can pull from news stories to aggregate content and use the hashtag feature to read great tweets that address the topic. People love good stories, and they’re more enticing when they happen to be true.
7. Raw Comments
One of the more interesting things about Twitter is that the editing capability is pretty limited. Thus, when someone posts a comment on your blog or a given topic, it usually appears in its rawest, most unrehearsed form.
Also, the shorter character space seems to elicit more honesty out of people. You can gain valuable insights into what people really think about a subject or something you wrote.
This feedback can be used to reshape blog posts or send you in a direction that you feel your readers are more apt to want to go. It can be a powerful connecting agent between you and your target audience.