One of the first thing many bloggers set out to do is to monetize their site. There are literally hundreds of ways to do this. However, wouldn’t you rather choose the most profitable and convenient path? Even if you have a pretty successful blog, you might be not be on the most sustainable path. Let’s take a page from some of the most successful bloggers and blog experts in the world. All of them recommend one path: ecommerce.
Before embarking on your ecommerce entrepreneurial journey, you need to prepare yourself for change. Maybe your blog has been online for years and you want to remain true to your original founding ideals. You don’t want to lose your original foundation that made you successful to begin with. You don’t have to sacrifice your standards, but you will need to have an open mind. To make money, you will need to think of your readers as potential customers. Make sure your product and brand are obvious and always out front, but make sure you are still making a connection with your readers. Don’t change your niche and tone, but find a way to blend your product into your blogging strategy. A clear plan for your brand will help lead you to success.
So, you might be thinking, “What kind of product should I sell?” Finding the perfect products to offer your readers takes some thought. For example, if your niche is budgeting and money-saving, you don’t want to offer luxury high-priced items. Think about your ideal readers. What are they looking for? What do they need? In fact, your product doesn’t have to be something physically tangible. Many bloggers are successfully making money off of webinars and consulting.
Once you have decided on what you can sell, now you have to decide on how to sell it. The method will depend on what kind of product it is, but there are plenty of options available. You can choose to use an online service, such as Shopify, or code your own platform.
When it is time to launch your ecommerce features, make sure to remember the loyal readers that have always been there. Too often, bloggers spend all of their resources attracting new customers. While connecting with new customers is important, remember to make your loyal fans feel special. Offer coupon codes or exclusives to help draw them into your newest venture.
As your business begins to grow, there are certain things you will need to remember. Besides providing the product and a way to purchase it, make sure you are able to provide sufficient customer service outlets for customers that may have questions or concerns. Providing a great customer service experience is one of the most important pillars of ecommerce. You might be a one-man-show or only have a few employees, and find it impossible to provide 24/7 customer service. However, there are several ways to outsource customer service, such as call centers, that will allow you to meet your customer’s’ needs with little effort.
The journey is not going to be easy, becoming an ecommerce entrepreneur will take hard work and dedication. Take your blog to the next level and monetize it the way the pros. The ecommerce market is rapidly growing and now is the time to get your part in it.